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  • Lowrance Screenshot Interpretation | Concrete Slab | Mid-Sized Baitfish | Bottom Comp Change

    Lowrance Screenshot Interpretation | Concrete Slab | Mid-Sized Baitfish | Bottom Comp Change

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    Bassmaster Elite Series pro Luke Clausen shares his interpretation of three different  screenshots. Lowrance Screenshot #1 | Lowrance StructureScan Concrete Slab

  • Navionics Webinar | Striper Tactics | Dialing Up the Bite with your Electronics

    Navionics Webinar | Striper Tactics | Dialing Up the Bite with your Electronics

    Webinar: Striper Tactics - Dialing Up the Bite with your Electronics

  • Locating Bass in the Fall with Lowrance Electronics with Jimmy Reese

    Locating Bass in the Fall with Lowrance Electronics with Jimmy Reese

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    Your electronics are your eyes underneath the surface and one of the most critical times to use them is in the fall. FLW Tour pro Jimmy Reese relies on all of the Lowrance technologies to locate bass, structure, and baitfish. He shares some tips on what he looks for when autumn hits.

  • Westernbass Magazine, Fall 2017

    Westernbass Magazine, Fall 2017

    Fall is once again upon us and that marks the last season and issue of WesternBass Magazine for the year. As the year is quickly coming to a close, many of us find ourselves looking at year-end invitationals, our Tournament of Champions (TOC) or the last of big event of our season. Through September, we will watch as the Wild West Bass Trail (WWBT) Lucas Oil Championship and the WON Bass U.S. Open both launch on Lake Mead. To help our readers ready for their bass search on this desert lake, we checked for some tips from the 2009 U.S. Open champ Gary Dobyns. For some fall info for anglers fishing the River2Sea Open, Best Bass Tournaments (BBT) Tournament of Champions (TOC) or the final stop of the FLW Costa Series Western Division on Clear Lake, we went to the unprecedented winner of back-to-back WON Bass California Opens (2016, 2017) as well as the reigning WWBT Pro/AM champ Wayne Breazeale for a few words of advice. There are several California Delta events, that we are also looking forward to – the Don Lee Memorial Tournament on the California Delta, offering 50 percent of the entry to the Don Lee College Scholarship Fund for Youth and The BassFest, a two-day bass fishing event like no other with one day of vendors and pro tips and a second day of tournament competition. Looking back at the summer, WesternBass wants to congratulate several of the western anglers for their accomplishments away from home – out for his rookie season on the FLW Tour, Aaron Britt (Yuba City, Calif.) qualified for the Forrest Wood Cup and fished his way to a top-10 in the event, Gary Haraguchi (Redding, Calif.) not only earned the FLW Tour co-angler Angler of the Year (AOY) title for 2017, he then traveled across the country to 1000 Islands in July and claimed another victory, putting himself in the lead for the FLW Northern Division Co AOY by 25 points, Chico State teammates Tyler Firebaugh and Chad Sweitzer for their 3rd place finish in the B.A.S.S. College Championship on the Mississippi River, Mark Daniels Jr. (formerly of the California Delta) with a 4th place finish as in the Rookie of the Year (ROY) standings on the Bassmaster Elite Series and the always consistent Cody Meyer (Grass Valley, Calif.) for his 6th place in the FLW AOY standings for the year. Whether it is a year-end championship, personal best or simply more time on the water, there is still time to accomplish your fishing goal for the season; so, get out there on the water and give a try! Whether it is a year-end championship, personal best or simply more time on the water, there is still time to accomplishyour fishing goal for the season; so, get out there on the water and give a try! See you there....

  • Lowrance Screenshot Interpretation | Bass or Not | Scattered Rock | Bass Size

    Lowrance Screenshot Interpretation | Bass or Not | Scattered Rock | Bass Size

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    2017 Bassmaster Classic champion Jordan Lee continues his interpretation of Lowrance Screenshots. With so many different technologies available with Lowrance units, Lee uses everything available to him to locate and catch bass. Here, he continues to breakdown screenshots and explains what he sees in them.

  • Maximizing Electronics for Spring Bass with Luke Clausen

    Maximizing Electronics for Spring Bass with Luke Clausen

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    Spring is a time when many bass anglers use their eyes more than their electronics when looking for bass. Typically, bass are shallow and often located in obvious locations around cover along the shore.

  • More Lowrance Questions Answered!

    More Lowrance Questions Answered!

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    In the previous article, I talked about the wind blowing you off a Waypoint and how the Point One will rotate the map (because the direction of travel changed 180 degrees due to the wind). I have a simple change to your Chart orientation setting in the Menu that can help you.

  • Lowrance® Dominates 2017 GEICO® Bassmaster Classic

    Lowrance® Dominates 2017 GEICO® Bassmaster Classic

    Lowrance®, a world-leader in fishing electronics since 1957, continued its domination of America’s tournament-fishing circuit as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas last weekend. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance angler to win the Classic when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000 and the most coveted trophy in the sport. Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.

  • 4 Ways Lowrance Electronics Will Play at the Bassmaster Classic

    4 Ways Lowrance Electronics Will Play at the Bassmaster Classic

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    The upcoming Bassmaster Classic on Lake Conroe, Texas is set to be a shallow water event with bass in all stages of the spawn. Even with during the spring, Bassmaster Classic contenders fishing the event feel like their electronics will be crucial to locating bass. Shaw Grigsby, Dean Rojas, Ish Monroe, Edwin Evers and James Elam all weigh in on how Lowrance will be vital to their success.

  • 2017 BassCat

    2017 BassCat

    2017 BassCat Catalog

  • Have you purchased a new graph in the last 30 days

    Have you purchased a new graph in the last 30 days

    If you have purchased one of these select chartplotters in the past 30 days you are eligible for a $50 rebate when purchasing a New Navionics mapping card to go with your new graph..

  • Lowrance Screenshot Interpretation  | Schooling | Lasagna | Diagonals

    Lowrance Screenshot Interpretation | Schooling | Lasagna | Diagonals

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    Screenshots and interpretations for maximizing your Lowrance Electonics to catch more fish.

  • Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

  • Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

  • Lowrance® Announces New High-Powered HDS® Multifunction Displays

    Lowrance® Announces New High-Powered HDS® Multifunction Displays

    Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

  • HDS Carbon from Lowrance - Are you ready?

    HDS Carbon from Lowrance - Are you ready?

    The Lowrance® HDS-12 Carbon features a new 12-inch ultra-clear SolarMAX™ HD multi-touch display using high-bright LED backlighting and advanced anti-reflective coatings to create wider viewing angles in any lighting condition.

  • Lowrance StructureScan 3D in Action (Screenshots)

    Lowrance StructureScan 3D in Action (Screenshots)

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    Lowrance StructureScan 3D shown up close with Kirt Hedquist with screen shots from the season.

  • Navionics+ Regions Marine & Lake Charts

    Navionics+ Regions Marine & Lake Charts

    Navionics+ Regions is HD bathymetry mapping featuring Nautical Charting, SonarCharting and Community Edits with one foot HD contours making it easy to see details; in addition to identifying boat ramps, docks, marinas, wrecks, brushes piles, bridges, roadbeds, foundations, creek channels and culverts.

  • Setting up Lowrance HDS-12 GEN3 Electronics with Fletcher Shryock

    Setting up Lowrance HDS-12 GEN3 Electronics with Fletcher Shryock

    In this informational video Fletcher shows exactly how he sets up his Lowrance HDS-12 GEN3 Units. He covers his map settings down to his sensitivity on his sonar and everything in between! Learn about your side and down scan as well. If you wanted to learn how to setup your graphs and learn more about them then you've found the right video!

  • Electronics Leader Offers Huge Savings on Lowrance HDS Gen3 in Time for the Holidays

    Electronics Leader Offers Huge Savings on Lowrance HDS Gen3 in Time for the Holidays

    Lowrance announces Best Deals of the Year sales with price drops to $500 on electronics.