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  • Maximizing Electronics for Spring Bass with Luke Clausen

    Maximizing Electronics for Spring Bass with Luke Clausen

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    Spring is a time when many bass anglers use their eyes more than their electronics when looking for bass. Typically, bass are shallow and often located in obvious locations around cover along the shore.

  • More Lowrance Questions Answered!

    More Lowrance Questions Answered!

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    In the previous article, I talked about the wind blowing you off a Waypoint and how the Point One will rotate the map (because the direction of travel changed 180 degrees due to the wind). I have a simple change to your Chart orientation setting in the Menu that can help you.

  • Lowrance® Dominates 2017 GEICO® Bassmaster Classic

    Lowrance® Dominates 2017 GEICO® Bassmaster Classic

    Lowrance®, a world-leader in fishing electronics since 1957, continued its domination of America’s tournament-fishing circuit as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas last weekend. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance angler to win the Classic when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000 and the most coveted trophy in the sport. Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.

  • 4 Ways Lowrance Electronics Will Play at the Bassmaster Classic

    4 Ways Lowrance Electronics Will Play at the Bassmaster Classic

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    The upcoming Bassmaster Classic on Lake Conroe, Texas is set to be a shallow water event with bass in all stages of the spawn. Even with during the spring, Bassmaster Classic contenders fishing the event feel like their electronics will be crucial to locating bass. Shaw Grigsby, Dean Rojas, Ish Monroe, Edwin Evers and James Elam all weigh in on how Lowrance will be vital to their success.

  • 2017 BassCat

    2017 BassCat

    2017 BassCat Catalog

  • Have you purchased a new graph in the last 30 days

    Have you purchased a new graph in the last 30 days

    If you have purchased one of these select chartplotters in the past 30 days you are eligible for a $50 rebate when purchasing a New Navionics mapping card to go with your new graph..

  • Lowrance Screenshot Interpretation  | Schooling | Lasagna | Diagonals

    Lowrance Screenshot Interpretation | Schooling | Lasagna | Diagonals

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    Screenshots and interpretations for maximizing your Lowrance Electonics to catch more fish.

  • Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

  • Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

    Lowrance Workshop | Bass Fishing Electronics Class | Part 1

  • Lowrance® Announces New High-Powered HDS® Multifunction Displays

    Lowrance® Announces New High-Powered HDS® Multifunction Displays

    Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

  • HDS Carbon from Lowrance - Are you ready?

    HDS Carbon from Lowrance - Are you ready?

    The Lowrance® HDS-12 Carbon features a new 12-inch ultra-clear SolarMAX™ HD multi-touch display using high-bright LED backlighting and advanced anti-reflective coatings to create wider viewing angles in any lighting condition.

  • Lowrance StructureScan 3D in Action (Screenshots)

    Lowrance StructureScan 3D in Action (Screenshots)

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    Lowrance StructureScan 3D shown up close with Kirt Hedquist with screen shots from the season.

  • Navionics+ Regions Marine & Lake Charts

    Navionics+ Regions Marine & Lake Charts

    Navionics+ Regions is HD bathymetry mapping featuring Nautical Charting, SonarCharting and Community Edits with one foot HD contours making it easy to see details; in addition to identifying boat ramps, docks, marinas, wrecks, brushes piles, bridges, roadbeds, foundations, creek channels and culverts.

  • Setting up Lowrance HDS-12 GEN3 Electronics with Fletcher Shryock

    Setting up Lowrance HDS-12 GEN3 Electronics with Fletcher Shryock

    In this informational video Fletcher shows exactly how he sets up his Lowrance HDS-12 GEN3 Units. He covers his map settings down to his sensitivity on his sonar and everything in between! Learn about your side and down scan as well. If you wanted to learn how to setup your graphs and learn more about them then you've found the right video!

  • Electronics Leader Offers Huge Savings on Lowrance HDS Gen3 in Time for the Holidays

    Electronics Leader Offers Huge Savings on Lowrance HDS Gen3 in Time for the Holidays

    Lowrance announces Best Deals of the Year sales with price drops to $500 on electronics.

  • Lowrance Electronics | BassAthon Show Specials at Best Prices of the Year

    Lowrance Electronics | BassAthon Show Specials at Best Prices of the Year

    Lowrance show pricing at 2016 BassAthon | The deals that cannot be beat on bass fishing electronics!

  • C-Map to Create New Insight Chart Options

    C-Map to Create New Insight Chart Options

    New Inland and Coastal Maps Benefit Boaters and Anglers, Combining Leading C-MAP Cartography With Exclusive Content and Chart Data from GoFree

  • Lowrance Announces The Year’s Best Deals On HDS Gen3 Multifunction Displays

    Lowrance Announces The Year’s Best Deals On HDS Gen3 Multifunction Displays

    Lowrance®, a world-leading brand in fishing electronics since 1957, is announcing the year’s best deals on top-selling HDS Gen3 multifunction displays, starting November 10, 2016, with retail price reductions as much as $500 USD.

  • NEW Navionics Regions+ | Marine and Lake Charts

    NEW Navionics Regions+ | Marine and Lake Charts

    Fish Smarter! Identify points, humps, drop-offs, creeks and road beds, then head straight to ideal fishing spots!

  • StructureScan, DownScan and StructureScan 3D | Lowrance with Brandon Card

    StructureScan, DownScan and StructureScan 3D | Lowrance with Brandon Card

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    It seems like every year that a new technology is changing how we locate fish.  This past year was the Lowrance Structure Scan 3D. Now that it has been on the market and anglers have had the chance to run many benefits are being seen. Elite Series pro Brandon Card has been using it all season long and shares his thoughts on how to get the most of it.