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  • What You Need to Know About StructureScan 3D

    What You Need to Know About StructureScan 3D

    By

    Those who worked hard to learn sonar interpretation were rewarded with secret fishing locations that produced success where others didn’t venture. The nonbelievers used to outnumber those who spent valuable casting time hunkered over their electronics. With no shortage of excuses, the nonbelievers survive to this day, but with technology like Lowrance’s StructureScan 3D, they are endangered species.

  • Have a Silver, Gold or HotMaps Premium?

    Have a Silver, Gold or HotMaps Premium?

    Navionics Gold and HotMaps Premium GPS chartplotter cards, which we proudly offered to our customers for years, were discontinued on January 1, 2016. Gold and HotMaps Premium include our essential Nautical Chart and Community Edits and are still perfect for GPS plotters; they are simply not in our catalogs anymore.

  • Westernbass Magazine, Spring 2016

    Westernbass Magazine, Spring 2016

    I am certainly ready for a new season of bassin’ and hope you are too. I’ve been excited to kick off the year with coverage of the International Sports Shows in Sacramento and Scottsdale as well as the Fred Hall show. Stay tuned for upcoming tank seminars on WesternBassTV, if you missed the shows. This year, WesternBass was excited to bring site users video clips from our western anglers at the Bassmaster Classic. I will be watching and cheering them on throughout the year. I would like to congratulate Lowrance pro Edwin Evers for his outstanding win at Grand Lake for the Classic championship – 29 pounds! Wow! I would to like remind anglers that WesternBass offers many features on the site to make tournament planning easy. Under the Interactive tab, we have the Tournament Calendar and Special Events with Digital Guides for all of the Wild West Bass Trail events. Under the Delta tab, you will find moon phases, weather, water temps and tide charts to help plan a fun and productive day on the tidal water. Lastly, I want to thank all of you for your support of the site and the magazine. It is because of you and our sponsors that WesternBass is the place where fishermen talk. Wayne

  • Half Off Navionics

    Half Off Navionics

    Chart cards from C-MAP, Fishing Hot Spots, Garmin, LakeMaster, Lowrance Insight, Magellan and TrakMapsas well as Navionics cards can be used to activatea Navionics Updates card to get all the Navionics+ content and services at half price!

  • Navionics Webinar | Understanding Sonar with Kirt Hedquist

    Navionics Webinar | Understanding Sonar with Kirt Hedquist

    Navionics Marine Specialist Kirt Hedquist helps viewers understand Sonar.

  • Navionics Webinar | Understanding Sonar

    Navionics Webinar | Understanding Sonar

    Navionics Marine Specialist Kirt Hedquist helps viewers understand Sonar | See sonar screenshots of thermocline, fish tight to the bottom, fish swimming with the boat and much more.

  • Why Ish Monroe Needs Lowrance StructureScan 3D

    Why Ish Monroe Needs Lowrance StructureScan 3D

    By

    “For me, a 3D view is phenomenal,” Monroe said. “I’m not a huge deep water fisherman, mainly because I was never really sure how the fish were set up,” he said. “This 3D view is now going to allow me to see it and understand. You’ll be able to tell if the fish are in a biting position or a staging position.”

  • Lowrance To Continue Bassmaster Sponsorship

    Lowrance To Continue Bassmaster Sponsorship

    Lowrance, a world leader in marine electronics and GPS navigational systems, and B.A.S.S. will continue their long-standing relationship after striking a deal on a multiyear sponsorship agreement.

  • Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Pro Edwin Evers won the 2016 Bassmaster Classic held on Grand Lake O’ The Cherokees in Tulsa, Oklahoma this month using his Navionics+ chart card to identify structure and transitions that hold bass.The max detailed cartography helped put fish in his boat and gave him the competitive advantage needed to win. “The difference in bass fishing is so finite between losing and winning that I depended on Navionics detailed contours to give me that 29lb bag to win!” stated Evers after his victory. Many other pro's choose Navionics for tournament fishing too!

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • This is the time to update your charts!

    This is the time to update your charts!

    Whether your specialty is cruising, fishing, sailing, diving or anything in between, need-to-know information is included within the hundreds of thousands of Nautical Chart and SonarChart™ updates published each year.

  • Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Learn how bass pros rig their boats to catch more fish and see the tricks of the trade. Learn more about Navionics: http://www.navionics.com/

  • Save $100 on Navionics+

    Save $100 on Navionics+

    Participating Navionics dealers throughout US and Canada are offering a special in-store Navionics+ bundle for customers purchasing select models from Humminbird, Lowrance and Raymarine March 1 – May 31, 2016.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things I do to my new Lowrance units each year.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things that the 2016 Bassmaster Classic champ Edwin Evers does to his new Lowrance units each year.

  • Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • GOFREE LAUNCHES INSIGHT GENESISTM VARSITY REWARDS PROGRAM

    GOFREE LAUNCHES INSIGHT GENESISTM VARSITY REWARDS PROGRAM

    Tulsa, Okla. – GoFree – the provider of digital content and services, and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the launch of the Insight Genesis Varsity Rewards service learning program. With sign-ups already underway, the program runs March 1 to October 31, 2016.

  • GOFREE ANNOUNCES 2016 RELEASE OF  LAKE INSIGHT® AND NAUTIC INSIGHT® CARTOGRAPHY

    GOFREE ANNOUNCES 2016 RELEASE OF LAKE INSIGHT® AND NAUTIC INSIGHT® CARTOGRAPHY

    Tulsa, Okla. – GoFree – the provider of digital content and services, and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the release of six updated mapping products for use in both inland and coastal U.S. waters. Greatly improved for 2016, Lake Insight® and Nautic Insight® cartography packages are each available in three versions: PRO, HD East and HD West.