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  • This is the time to update your charts!

    This is the time to update your charts!

    Whether your specialty is cruising, fishing, sailing, diving or anything in between, need-to-know information is included within the hundreds of thousands of Nautical Chart and SonarChart™ updates published each year.

  • Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Navionics Webinar | Custom Rigged Bass Boats with Ricky Shabazz

    Learn how bass pros rig their boats to catch more fish and see the tricks of the trade. Learn more about Navionics: http://www.navionics.com/

  • Save $100 on Navionics+

    Save $100 on Navionics+

    Participating Navionics dealers throughout US and Canada are offering a special in-store Navionics+ bundle for customers purchasing select models from Humminbird, Lowrance and Raymarine March 1 – May 31, 2016.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things I do to my new Lowrance units each year.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things that the 2016 Bassmaster Classic champ Edwin Evers does to his new Lowrance units each year.

  • Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • GOFREE LAUNCHES INSIGHT GENESISTM VARSITY REWARDS PROGRAM

    GOFREE LAUNCHES INSIGHT GENESISTM VARSITY REWARDS PROGRAM

    Tulsa, Okla. – GoFree – the provider of digital content and services, and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the launch of the Insight Genesis Varsity Rewards service learning program. With sign-ups already underway, the program runs March 1 to October 31, 2016.

  • GOFREE ANNOUNCES 2016 RELEASE OF  LAKE INSIGHT® AND NAUTIC INSIGHT® CARTOGRAPHY

    GOFREE ANNOUNCES 2016 RELEASE OF LAKE INSIGHT® AND NAUTIC INSIGHT® CARTOGRAPHY

    Tulsa, Okla. – GoFree – the provider of digital content and services, and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the release of six updated mapping products for use in both inland and coastal U.S. waters. Greatly improved for 2016, Lake Insight® and Nautic Insight® cartography packages are each available in three versions: PRO, HD East and HD West.

  • StructureScan 3D Honored with Product Innovation Award

    StructureScan 3D Honored with Product Innovation Award

    Simrad StructureScan® 3D sonar imaging has won the National Marine Manufacturers Association (NMMA) Innovation Award in the Consumer Electronics category at the 2016 Miami International Boat Show. Following the success of the Simrad NSO evo2 multifunction display in 2014, and Simrad ForwardScan™ sonar in 2015, this is the third consecutive NMMA innovation win at the Miami show for the brand.

  • Lowrance TIps & Tricks: Overlay DownScan on to Sonar

    Lowrance TIps & Tricks: Overlay DownScan on to Sonar

    Lowrance Tips and Tricks: How to overlay your downscan onto your Sonar. Works with all HDS units.

  • Ish Monroe | Fishing with Lowrance SpotlightScan

    Ish Monroe | Fishing with Lowrance SpotlightScan

    Western pro Ish Monroe blast off into the 2015 season with the Lowrance Spotlight on his both his River2Sea Elite Series and his Lowrance FLW Tour Ranger boats.

  • Navionics+ on sale now!

    Navionics+ on sale now!

    Buy now at a great price and have updated charts all season long! Navionics+ offers an incredible value with HD chart detail for marine areas and more than 18,000 lakes throughout US & Canada all-in-one.

  • LOWRANCE® PRECISION-9 COMPASS OFFERS CONSTANT HEADING UPDATES ALONG MULTIPLE AXES

    LOWRANCE® PRECISION-9 COMPASS OFFERS CONSTANT HEADING UPDATES ALONG MULTIPLE AXES

    Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the Lowrance Precision-9 Compass, which delivers heading and rate-of-turn information with an enhanced level of accuracy to Lowrance Outboard Pilot™, Broadband Radar™ and navigational systems over an NMEA 2000® connection.

  • Lowrance HDS Gen 3 Settings | In-depth Tutorial

    Lowrance HDS Gen 3 Settings | In-depth Tutorial

    Click (HD) and follow along my Lowrance HDS Gen 3 Settings Tutorial.

  • Lowrance HDS Gen 3 Settings | In-depth Tutorial

    Lowrance HDS Gen 3 Settings | In-depth Tutorial

    By

    An in-depth review of the Lowrance HDS Gen 3 settings.

  • Lowrance 3D STRUCTURE SCAN - ISE 2016

    Lowrance 3D STRUCTURE SCAN - ISE 2016

    NEW 2016 Lowrance 3D Structure Scan

  • Navionics Webinar: Breaking Down Swimbaits with Josh Douglas, Seth Feider & Eric Aske

    Navionics Webinar: Breaking Down Swimbaits with Josh Douglas, Seth Feider & Eric Aske

    Navionics Pro Josh Douglas, as well as Bassmaster Elite Series Pro Seth Feider and special guest Eric Aske from Swimbait Universe give a fishing online webinar on everything there is to know about swimbaits. Covering electronics settings and interpretations, Navionics map feature for better success, presentation styles and techniques, as well as the very products to get the fish into the boat!

  • Breaking Down the Lowrance Settings with Edwin Evers

    Breaking Down the Lowrance Settings with Edwin Evers

    By

    The good news, according to Lowrance pro Edwin Evers, is that many of settings are perfect right out of the box and do not need any fine-tuning. In this article, he shares the settings that he does change and his tips for getting the most out your units.

  • WWBT | Lowrance Look of the Day | $$$ Win Cash

    WWBT | Lowrance Look of the Day | $$$ Win Cash

    Wild West Bass Trail offers more ways to collect CASH! Lowrance Look of the Day! Pays 1/2 your entry fee - Pro or Co!