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  • Boston Whaler Unveils

    Boston Whaler Unveils

    The All-New 210 Vantage Designed To Attract The Next Generation Of Boaters

  • Next Generation EXCELER

    Next Generation EXCELER

    DAIWA introduces improved, stylistic, & high-performing spinning reels at an attractive price.

  • Next Generation of Abu Garcia Revo (Full Lineup)

    Next Generation of Abu Garcia Revo (Full Lineup)

    Abu Garcia brand manager Andrew Wheeler walks through the entire lineup of redesigned Revo low profile and spinning reels. Completely redesigned & precisely built for next level power & performance. Add the next generation of Revo performance to your arsenal.

  • Building the next generation of ethical anglers

    Building the next generation of ethical anglers

    As a member of the IGFA family, you know that developing the next generation of ethical anglers and environmental stewards worldwide is a vital component of the IGFA’s mission.

  • Next Generation Visioning for the Delta - Day 2

    Next Generation Visioning for the Delta - Day 2

    Where the Future Flows:

  • Where the Future Flows

    Where the Future Flows

    Next Generation Visioning for the Delta

  • Next Generation of Generator Protection Standards from Yamaha

    Next Generation of Generator Protection Standards from Yamaha

    Yamaha Unveils New EF2200iS Generator with CO Sensor

  • The Next Generation  of Underwater Viewing is Here

    The Next Generation of Underwater Viewing is Here

    An Aqua-Vu is the one fish-finding tool that anglers of any age or skill level can immediately use and understand.

  • The Next Generation  of Underwater Viewing

    The Next Generation of Underwater Viewing

    New Aqua-Vu owner Kolt Ringer talks business, underwater cameras, and the future of youth fishing Crosslake, MN  –  For as long as Kolt Ringer can remember, two passions have fueled his family’s existence: business and fishing. “I grew up casting for crappies and anything that would bite from the docks around Lake Minnetonka,” recalls Ringer, an ex-fishing guide and current director of competitive youth fishing in Minnesota. “In all those years, I’ve never lost that hunger for fishing, or that intense curiosity to know what’s happening below the surface.”

  • Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels.  Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.

  • Aqua-Vu® debuts remarkable AutoClear Technology in latest generation HDi Underwater Cameras

    Aqua-Vu® debuts remarkable AutoClear Technology in latest generation HDi Underwater Cameras

    Eyes in the Dark Aqua-Vu® debuts remarkable AutoClear Technology in latest generation HDi Underwater Cameras

  • New for 2017!! Sebile's 2nd Generation Stick Shadd

    New for 2017!! Sebile's 2nd Generation Stick Shadd

    It’s back! And it’s better than it’s ever been! Sebile’s 2nd generation Stick Shadd is perhaps our most versatile lure. Offered in a wide variety of sizes, colors and buoyancies, the Stick Shadd is designed to be entirely controlled by the angler to cover almost all fishing situations. Sinking and Fast Sinking models can be used at any depth from top to deep water and for long distance casting range. Suspending versions are ideal jerkbaits when predatory fish are finicky.