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  • 'Bro Road Show' tour kicks off in November "to bring you the best of ice"

    'Bro Road Show' tour kicks off in November "to bring you the best of ice"

    Beginning in early-November, legendary ice fishing pro Brian "Bro" Brosdahl's Bro Road Show will be making regular stops around the Upper Midwest. The ever-affable Bro has toured the Ice Belt for the past sixteen winters visiting retail locations in multiple states, from Scheels to Mill's Farm Fleet to Cabela's, Bass Pro Shops and numerous independents in between.

  • New Huk Next Level Long Sleeve – Featuring I.C.E. Technology

    New Huk Next Level Long Sleeve – Featuring I.C.E. Technology

    Huk Performance Fishing announced today that their Next Level Long Sleeve shirts, featuring Huk's new Internal Cooling Element (I.C.E) technology, are now available.

  • Ice Fishermen Drown in Ohio Pond

    Ice Fishermen Drown in Ohio Pond

    The bodies of two men who fell through the ice while ice fishing on Sandy Pond in Oswego, Monday, were recovered following a search by the Coast Guard and first responders from partnering agencies.

  • Winter Ice Fishing with Navionics

    Winter Ice Fishing with Navionics

    Using Navionics on ice

  • Frabill Ice Hunter Combos

    Frabill Ice Hunter Combos

    You may never be a professional ice fishing guide or tournament angler, but you can aspire to learn what the pros know and apply it to your own style of fishing. This constant and ongoing discovery is what makes all forms of fishing so rewarding – and so much fun.

  • Ice Fishing Fast with Finesse —The Ultimate One-Two Punch

    Ice Fishing Fast with Finesse —The Ultimate One-Two Punch

    Custom Jigs & Spins Pro Finesse Drop Chain amplifies nearly any ice lure Coralville, IA – Every action, they say, yields its own consequence.

  • Coast Guard Rescues 2 Anglers from Ice

    Coast Guard Rescues 2 Anglers from Ice

    The Coast Guard rescued two fisherman stranded on an ice floe in Lake Erie near Catawba Island Friday. At 2 p.m. a good Samaritan flying a plane over Lake Erie spotted the two fishermen and called the Coast Guard.

  • Warmer air and sea, declining ice continue to trigger Arctic change

    Warmer air and sea, declining ice continue to trigger Arctic change

    Fish and walruses moving in face of new challenges - A new NOAA-sponsored report shows that air temperature in 2015 across the Arctic was well above average with temperature anomalies over land more than 2 degrees Fahrenheit above average, the highest since records began in 1900. Increasing air and sea surface temperatures, decreasing sea ice extent and Greenland ice sheet mass, and changing behavior of fish and walrus are among key observations released today in the Arctic Report Card 2015.

  • Think Ice Safety While Shopping on Black Monday

    Think Ice Safety While Shopping on Black Monday

    Life jacket: wearing a life jacket is important no matter what time of the year it is. An unexpected fall through the ice is more life threatening to a person not wearing a life jacket. Anyone going out on the lakes and rivers should remember to wear one.

  • Lowrance Winter Ice Machine Offer

    Lowrance Winter Ice Machine Offer

    Purchase a qualifying Elite-CHIRP Ice Machine, Elite-3X All-Season Pack or Lowrance Ice Fishing Bag and receive a Lowrance Visa® Prepaid Card or Free HDI 83/200 Transom-Mount Transducer. Click for Offer.

  • Ice Anglers Find Shelter Under the Aegis of Frabill

    Ice Anglers Find Shelter Under the Aegis of Frabill

    Plano, IL – Greek mythology tells us that Zeus and Athena were protected in battle by Aegis, the mysterious shield that thwarted incoming spears, axes and war hammers with divine efficiency.

  • St. Croix adds 18-inch Model to Avid Glass Ice Series

    St. Croix adds 18-inch Model to Avid Glass Ice Series

    You're hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs of life. The ice pounds loudly as it expands—boom, boom, boom; no wait, that's your heart.