Livetarget
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Special Spring Pricing from LIVETARGET
There are plenty of healthy things to do during these troubled times. Take a hike. Walk the dog. Do cartwheels in the front yard. And get out and fish!
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LIVETARGET solidifies inventory before current and escalating industry-wide shortage
The fishing market quickly fell victim to the Coronavirus outbreak in China and the illness’ greater effect on global supply chains.
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Five ways to catch more fish with LIVETARGET’s award-winning Flutter Sardine
Reality Check Five ways to catch more fish with LIVETARGET’s award-winning Flutter Sardine with Injected Core Technology® (ICT)
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LIVETARGET frog designs are key baits for big bass throughout late summer and fall
Fantastic Frogs for Late Summer and Fall Bites New Freestyle Frog with Injected Core Technology® (ICT) and other award-winning LIVETARGET frog designs are key baits for big bass throughout late summer and fall
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New Flutter Sardine Spoon from LIVETARGET
LIVETARGET’s New Flutter SardineRedefines Saltwater Spoon Technology Incorporating new Injected Core Technology™ (ICT), this cutting edge jigging spoon offers exceptional saltwater versatility.
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New Erratic Shiner Brings Spoon from LIVETARGET
LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category
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Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET
LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels. Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.
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LIVETARGET reveals new colors for game-changing BaitBall Spinner Rig
Since its introduction in 2017, the innovative LIVETARGET BaitBall Spinner Rig has captured the attention of both anglers and fish. This ground-breaking concept combines the premier design skills at LIVETARGET with the calculated mimicry of nature's own handiwork, creating a true multi-dimensional lure offering – one that fish certainly haven't seen before.
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LIVETARGET introduces the Yellow Perch Rattlebait
Just What the Angler Ordered Building on the success of the Golden Shiner Rattlebait, LIVETARGET introduces theYellow Perch Rattlebait
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LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT)
Walk the aisles of any fishing store and it can be difficult to choose a winning bait from the ocean of swimbaits and soft plastic minnows hanging from the pegs. Of course, savvy anglers begin their bait selection by considering the forage base found wherever they’ll be fishing, then grab whatever best matches the hatch. Might be gizzard shad, threadfin shad, alewives, shiners—or in the salt, threadfin herring, pinfish, sardines, etc.
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Injected Core Technology from LIVETARGET Plastics
Soft Plastics Enter the Twenty-First Century The "Nature of Competition" in soft plastics design drives LIVETARGET to develop industry-first process: Injected Core Technology (ICT)
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A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater
Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater
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Hollow Body Shiner Revealed from LIVETARGET
Niagara-on-the-Lake, ON– “Shiner” is the common name for one of the most widely distributed, and certainly one of the most important, freshwater forage groups. Supporting gamefish populations throughout North America, the slender, silvery shiner is found in both lakes and rivers, and frequently congregates in massive schools, dimpling the surface as they feed.
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Croaker Swimbait from LIVETARGET
True-to-life profile, action, and patterns synthesize into new must-have saltwater bait Niagara-on-the-Lake, ON – The croaker is one of the most abundant fishes in the coastal waters of North America. Owing its name to the loud “croaking” sound it produces by contracting muscles attached to its air bladder, small croakers represent an incredibly important component of inshore food webs. In fact, it has been estimated that more than 90% of bait-sized croakers are consumed every year by hungry saltwater predators ranging from redfish and sea trout, to bluefish and striped bass, and many more.
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2019 LIVETARGET Product Catalog Available NOW
See the full lineup from LIVETARGET in this 2019 catalog available now!
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Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST
Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs and hollow body baits – and fortified their creation with ultra-realistic anatomical features and biomimetic action to yield the paradigm-shifting Hollow Body Craw.
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LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe
Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized design process, the profile and finishes of the Rainbow Smelt Jerkbait are designed to convince the wariest gamefish that our artificial offering is indeed, a Live Target. Nowhere else will you find a bait with such highly-detailed, three-dimensional fins, eyes, opercles and scales, with patterns, colors, transitions, and highlights that reflect Nature’s handiwork.
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LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper
Niagara-On-The-Lake, ON – Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to exclude water and collapse readily when attacked, customized hooks that shed weeds while still piercing mouths, and intricate anatomical details that provide true-to-life realism, have all contributed to the explosion in the popularity, and effectiveness, of hollow body topwaters.
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Belly up to the Bluegill Buffet
Millennia of natural selection have resulted in very specific predator-prey relationships within our favorite fishing grounds, connections that contemporary anglers have learned to exploit. Yellow perch are the favored prey of walleyes. Lake trout will travel long distances in pursuit of alewives. And when it comes to bass, particularly those of the largemouth variety, there is no delight more delectable than the bluegill, or sunfish (aka bream) species in general.
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