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  • C-Map to Create New Insight Chart Options

    C-Map to Create New Insight Chart Options

    New Inland and Coastal Maps Benefit Boaters and Anglers, Combining Leading C-MAP Cartography With Exclusive Content and Chart Data from GoFree

  • Lowrance Announces The Year’s Best Deals On HDS Gen3 Multifunction Displays

    Lowrance Announces The Year’s Best Deals On HDS Gen3 Multifunction Displays

    Lowrance®, a world-leading brand in fishing electronics since 1957, is announcing the year’s best deals on top-selling HDS Gen3 multifunction displays, starting November 10, 2016, with retail price reductions as much as $500 USD.

  • Lowrance Scroll Back Feature

    Lowrance Scroll Back Feature

    Never miss out again on promising fishing spots using the scroll back feature on the Lowrance HDS Gen3. It allows you to scroll back to see your history and create waypoints on the map.

  • GoFree Digital Content Shop Reopens

    GoFree Digital Content Shop Reopens

    GoFree® – the provider of digital content and services and part of the Navico family of marine electronics brands including Lowrance®, Simrad® and B&G® – announced today the relaunch of the online GoFree Shop.

  • HookNUp Fishing Tournament | Compete from anywhere!

    HookNUp Fishing Tournament | Compete from anywhere!

    Don’t have a boat? Have to work on the weekends? Don’t have much extra money? These are just a few barriers for people who want to fish tournaments but can’t enter them.

  • Lowrance StructureScan 3D

    Lowrance StructureScan 3D

    Lowrance StructureScan 3D

  • Westernbass Magazine, Fall 2016

    Westernbass Magazine, Fall 2016

    Hi All, As I begin to write this message for the fall issue, I once again am amazed that another season has passed so quickly. Once again, it has been eventful for us in the bass fishing world. We have another WON Bass U.S. Open winner to congratulate as Johnny Johnson recently became the newest fishermen to join the ranks of the prestigious family of champions. Looking back we also have other fishing memories and battles to celebrate including the 15th annual Snag Proof Open, the Don Lee Memorial tournament and the Delta limits victory. As this goes to press, we await two of the biggest western TOC’s of the year with WWBT’s Lucas Oil Western Classic and BBT’s Tournament of Champions with $20K guaranteed cash for the winning team on the line. I look forward to watching for the outcomes of both of these events and the other TOC’s and specialty events like the River2Sea Open that will soon be blasting off. We once again want to thank all of you for tuning in to WesternBass and for supporting our sponsors which make the site, the magazine and this forum possible. Wayne

  • Lowrance How-To | HDS Custom Screen Configuration with Ken Sauret #WWBT

    Lowrance How-To | HDS Custom Screen Configuration with Ken Sauret #WWBT

    Ken Sauret Talks about Lowrance HDS Custom Screen Configuration

  • Installing the Lowrance HDI Transducer

    Installing the Lowrance HDI Transducer

    A quick and easy way to install an HDI transducer and get DownScan and 2D sonar from the front of the boat.

  • Wild West Pro Am Championship 2016

    Wild West Pro Am Championship 2016

    Wild West Pro Am Championship 2016

  • StructureScan® 3D | $100 Rebate on StructureScan 3D

    StructureScan® 3D | $100 Rebate on StructureScan 3D

    Lowrance StructureScan® 3D allows anglers to see fish, structure and bottom contour in a stunning three-dimensional view. StructureScan® 3D imaging scans underwater terrain and fish-holding structure to create a high-resolution, 180-degree, three-dimensional view beneath your boat.  With this unique imaging view, anglers gain a better understanding of where fish and structure are located in relation to their boat. The picture-like, three-dimensional views are displayed on the Lowrance HDS Gen3 series of fishfinder/chartplotters, when used in combination with the StructureScan 3D Skimmer® transducer and module.

  • Lowrance HDS Trail Management with Ken Sauret

    Lowrance HDS Trail Management with Ken Sauret

    Ken Sauret with the Wild West Bass Trail shows you how to use Trail management to make your day of fishing more efficient!

  • Lowrance HDS Tide Chart Tutorial with Gary Dobyns and Ken Sauret

    Lowrance HDS Tide Chart Tutorial with Gary Dobyns and Ken Sauret

    Gary Dobyns and Ken Sauret with the Wild West Bass Trail show you how to get the most out of your Lowrance Graph by discussing the Tide Chart feature on your Lowrance HDS!

  • HookNup Big Fish Challenge with the GoFree Hooked App

    HookNup Big Fish Challenge with the GoFree Hooked App

    WIN a Lowrance sonar/GPS unit, Phenix Rods & Accessories and Cinnetic reels in the Hook N Up Big Fish Challenge! ... Download our GoFree Hooked app to enter your fish catches. This video will teach you how to download the app and enroll in the tournament. Register for your chance to WIN here: http://ow.ly/8CtF302M5Vn

  • LAKE NORMAN SET TO HOST FLW TOUR INVITATIONAL EVENT PRESENTED BY LOWRANCE

    LAKE NORMAN SET TO HOST FLW TOUR INVITATIONAL EVENT PRESENTED BY LOWRANCE

    “Lake Norman is one of the most diverse fisheries that we can visit,” said Quaker State pro Matt Arey of Shelby, North Carolina, who has 20 career top-10 finishes in FLW competition. “There are a ton of different options to catch bass, and anglers have won tournaments all over the lake. They’ll be catching them as deep as 40 feet and as shallow as six inches. I think you’re going to have to hit a lot of different areas and mix up patterns to win.

  • Elite Series Event at Lacrosse Big for Lowrance Angler

    Elite Series Event at Lacrosse Big for Lowrance Angler

    PHOTO BY SEIGO SAITO Casey Ashley Blog This is bottom of the ninth, bases loaded, down by one run. Going into the final Elite Series event this week in La Crosse, Wisc., I’m in 41st place in the points, so I can’t stumble at all.

  • Finding Fish and Effective Pre-Fishing with James Elam

    Finding Fish and Effective Pre-Fishing with James Elam

    By

    The modern fishing electronics have changed the way anglers locate and catch bass. Fishing has turned into hunting as many anglers spend hours looking at their electronics before even making a cast.

  • Lowrance Elite 5Ti Rebate Promo

    Lowrance Elite 5Ti Rebate Promo

    High-end features have never been more affordable. Purchase a Lowrance® Elite-5 Ti display by September 30, 2016 and you will receive a $100 rebate. Visit http://www.lowrance.com/en-US/special... for more information and to download the rebate form. SHOW MORE Loading... Autoplay Up Next Lowrance elite-7 TI totalscan transducer Otis Pye 275 views 4:27 New for 2016, Lowrance West Marine 8,990 views 7:14 3D STRUCTURE SCAN! FIRST "ON WATER" LOOK! WOW! Simrad- Lowrance -Team Old School Mike Smedley 173,283 views 14:29 Lowrance Elite 7 Chirp Overview Part I B Bass Fishes 26,181 views 12:39 Lowrance Elite-7 Chirp Sounder Kaydo Fishing World 340 views 4:22 Lowrance Elite Ti 5 for my Hobie Outback - rawrfishing vlog raWr Fishing 198 views 4:04 Lowrance StructureScan with Barry Stokes Navico

  • Lowrance Elite Ti

    Lowrance Elite Ti

    Lowrance Elite Ti

  • Activating Navionics SonarChart

    Activating Navionics SonarChart

    Navionics Pro Josh Douglas demonstrates how to activate Navionics SonarChart on his Lowrance HDS Touch unit. Joining him, Bassmaster Elite Series Pro Seth Feider and Navionics own Paul Michele, demonstrate how to activate the SonarChart layer on their Hummingbird and Raymarine units