Lure

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  • Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    In this Topwater Lure Fishing Challenge, i use my custom painted topwater lures and attempt to catch a bass on all of them. Can i do it? Watch to find out!

  • Non-GEL Cases from Lure Lock

    Non-GEL Cases from Lure Lock

    Lure Lock has launched a full line of high-quality tackle boxes without its ElasTak gel.  “We recognized the need for a Lure Lock case that comes without our proprietary gel,” stated Jessica Kriesel, marketing coordinator. “The addition of non-gel cases to our product line creates a true tackle storage solution for every need.”

  • Matching Your Knot to Your Lure Like the Pros

    Matching Your Knot to Your Lure Like the Pros

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    We asked FLW Tour pros, Bryan Thrift and Matt Arey, what knots they tie for different scenarios.

  • Seth Feider Partners with Lure Lock

    Seth Feider Partners with Lure Lock

    Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series Angler, Seth Feider.  Feider, who has been competing on the Bassmaster Elite Series for three years, was the 2016 Toyota Bassmaster Angler of the Year event winner on Lake Mille Lacs and just competed in his first Bassmaster Classic, where he finished 18th place and received the Big Bass award on day three of the event.

  • Bill Dance Joins Lure Lock

    Bill Dance Joins Lure Lock

    Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance.  Bill Dance has grown his brand into a multi-media empire, stemming from his success during the early days of the Bassmaster Tournament Trail and into two television shows, Bill Dance Outdoors and Bill Dance Saltwater Outdoors.

  • Branded Rat-L-Traps Given Away From Lure Lock

    Branded Rat-L-Traps Given Away From Lure Lock

    Lure Lock is giving attendees of the Bassmaster Classic Expo in Greenville, South Carolina a FREE Rat-L-Trap branded with the Lure Lock logo. Simply stop by the Lure Lock booth (#3024) any of the three days that the Expo is open.

  • Pro Bass Angler Matt Lee Joins Lure Lock

    Pro Bass Angler Matt Lee Joins Lure Lock

    Lure Lock and Bassmaster Elite Series Angler, Matt Lee, have agreed to terms on a multi-year partnership.  Lee has been competing on the Bassmaster Elite Series for three years now, following his win at the 2012 Carhartt Bassmaster College Championship and competing in the 2013 Bassmaster Classic.

  • Lure Lock Will Change the Fishing Tackle Storage Game

    Lure Lock Will Change the Fishing Tackle Storage Game

    Tak Logic is excited to announce the launch of Lure Lock, a new product for the angler looking to take their fishing tackle storage to the next level.

  • Six Secret Ways to Fish the Real Ned Rig by the Developer Ned Kehde

    Six Secret Ways to Fish the Real Ned Rig by the Developer Ned Kehde

    The Real Ned Rig, Please Step Forward Legendary angler Ned Kehde chronicles namesake lure & how to fish it

  • Yamamoto Hottest Lure Almost Didn't Make it Off The Cutting Room FLoor | ICYMI Interesting Story

    Yamamoto Hottest Lure Almost Didn't Make it Off The Cutting Room FLoor | ICYMI Interesting Story

    One day when he looked for it, the bait was gone. Unbeknownst to him, it had fallen on the floor and had been cut it in half by a wheel of his office chair

  • Easy way to rig a shad tail to a jig head to keep your lure swimming straight

    Easy way to rig a shad tail to a jig head to keep your lure swimming straight

    If you have a soft plastic that don't swim straight you might not even get a bite if the fish are finicky.

  • LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

  • LIVETARGET Lure Size Tip | Click for Quick Vid

    LIVETARGET Lure Size Tip | Click for Quick Vid

    Easy way to determine the size of your favorite LIVETARGET lure.

  • Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

  • The Bad Shad | A Hard Bait in Action

    The Bad Shad | A Hard Bait in Action

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Pending World Record spotted bass update: Lure finally revealed

    Pending World Record spotted bass update: Lure finally revealed

    Dulleck holds a pair of Dirty Jigs Finesse footballs rigged with a Double Tail by Gary Yamamoto Custom Baits

  • Cold Water Hard Baits with Adrian Avena

    Cold Water Hard Baits with Adrian Avena

    By

    When the water temperature dips, it is time to pull out your hard baits for catching bass. Bassmaster Elite Series angler Adrian Avena hails from New Jersey and has years of cold water experience. He agrees that hard baits are top producers during the colder months.

  • Winter Bass Fishing | Click for WesternBass.com Magazine | FREE and Available NOW!

    Winter Bass Fishing | Click for WesternBass.com Magazine | FREE and Available NOW!

    The Winter 2017 issue of WesternBass.com | Free Bass Fishing Magazine Available Now

  • Why Berkley Gulp! Out Fishes Live and Plastic Baits

    Why Berkley Gulp! Out Fishes Live and Plastic Baits

    Gulp! is water based. There is not one morsel of plastic in Gulp!. Water based also means water soluble. Scent dispersion is 400 times that of plastic baits. Gulp! baits literally breathe water.

  • Why Mystery Tackle Box IS For You

    Why Mystery Tackle Box IS For You

    Maybe you have heard of them or maybe you already subscribe to Mystery Tackle Box. The concept of a box of quality tackle showing up every month is growing in popularity and the experience for Mystery Tackle Box is about to get even better as it becomes more personalized.