Lure

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  • LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

  • LIVETARGET Lure Size Tip | Click for Quick Vid

    LIVETARGET Lure Size Tip | Click for Quick Vid

    Easy way to determine the size of your favorite LIVETARGET lure.

  • Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

  • The Bad Shad | A Hard Bait in Action

    The Bad Shad | A Hard Bait in Action

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Pending World Record spotted bass update: Lure finally revealed

    Pending World Record spotted bass update: Lure finally revealed

    Dulleck holds a pair of Dirty Jigs Finesse footballs rigged with a Double Tail by Gary Yamamoto Custom Baits

  • Cold Water Hard Baits with Adrian Avena

    Cold Water Hard Baits with Adrian Avena

    By

    When the water temperature dips, it is time to pull out your hard baits for catching bass. Bassmaster Elite Series angler Adrian Avena hails from New Jersey and has years of cold water experience. He agrees that hard baits are top producers during the colder months.

  • Winter Bass Fishing | Click for WesternBass.com Magazine | FREE and Available NOW!

    Winter Bass Fishing | Click for WesternBass.com Magazine | FREE and Available NOW!

    The Winter 2017 issue of WesternBass.com | Free Bass Fishing Magazine Available Now

  • Why Berkley Gulp! Out Fishes Live and Plastic Baits

    Why Berkley Gulp! Out Fishes Live and Plastic Baits

    Gulp! is water based. There is not one morsel of plastic in Gulp!. Water based also means water soluble. Scent dispersion is 400 times that of plastic baits. Gulp! baits literally breathe water.

  • Why Mystery Tackle Box IS For You

    Why Mystery Tackle Box IS For You

    Maybe you have heard of them or maybe you already subscribe to Mystery Tackle Box. The concept of a box of quality tackle showing up every month is growing in popularity and the experience for Mystery Tackle Box is about to get even better as it becomes more personalized.

  • Yo-Zuri Power-Pro Seaguar Specials!

    Yo-Zuri Power-Pro Seaguar Specials!

    Buy two, get one for a cenny! Yes, a cenny. Click to watch for more info.

  • #RIPVine: The Best Of Mystery Tackle Box Vines  #MTB

    #RIPVine: The Best Of Mystery Tackle Box Vines #MTB

    Vine is dead. :(. One of our favorite ways to make fishing jokes is no longer. Here are the best of our past years worth of vines. Follow us on our remaining channels of social media!

  • Chris Lane Inks Deal with River2Sea

    Chris Lane Inks Deal with River2Sea

    The River2Sea USA pro team grows as Bassmaster Elite Series pro Chris Lane of Guntersville, Ala., signs with the California-based lure company.

  • A peek inside the MTB mail sorting facility on shipping day

    A peek inside the MTB mail sorting facility on shipping day

    Watch as thousands of Mystery Tackle Boxes are sorted and scanned at our Chicagoland shipping partner's facility.

  • Tackle How-To | Secure Your Swimbaits

    Tackle How-To | Secure Your Swimbaits

    Swimbait tips for better bass fishing with Tyler Brinks

  • Tackle How-To:  Using Shad Patterns to Catch Bass #MTB

    Tackle How-To: Using Shad Patterns to Catch Bass #MTB

    Follow the bait, and you'll find the bass. This time of year, most shad are moving from the main lake into the backs of creeks. This box contains baits specifically designed to help you catch bass that are feeding on shad in shallow water.

  • Blue Fox Classic Vibrax Now Available in Candyback Patterns

    Blue Fox Classic Vibrax Now Available in Candyback Patterns

    Building on its eight-decade reputation of fish-catching success, Luhr-Jensen® is introducing five new eye-catching chrome color patterns in both its Kwikfish® K and X series baits: Silver, Green Chrome Red Streak, Black Chrome Red Streak, Blue Chrome Pink Streak and Red Chrome Pink Streak.

  • Targeting Mid Level Fish with the Digger - Josh Bertrand #Berkley

    Targeting Mid Level Fish with the Digger - Josh Bertrand #Berkley

    Targeting Mid Level Fish with the Digger with Berkley pro Josh Bertrand

  • Fish Like Ish |  Ish Themed Box From Mystery Tackle

    Fish Like Ish | Ish Themed Box From Mystery Tackle

    Ask any of his Elite Series peers, and they will tell you one thing about Ish Monroe; he is a big bass addict. Ish would rather swing for the fences and try to win a tournament then play it safe and go for points. With that in mind, this kit features an assortment of Ish's favorite baits. Ish throws the Biggie and the Bling when he's searching for active bass. Once he finds them, he slows down and targets the swamp donkeys with a Bully-Wa II or a creature bait on a Nu Jack Flippin/ Hook. Take these baits to the lake, and prepare for battle!

  • Tackle How-To:  Fish A Buzz Frog With LakeForkGuy #MTB

    Tackle How-To: Fish A Buzz Frog With LakeForkGuy #MTB

    Justin Rackley runs down the Strike King Rage Tail Rage Toad, one of the best frogs you'll have on your boat. Screw it onto a belly weighted swimbait hook and buzz it across the water. The compact body will ensure you the maximum amount of hookups, even if you're getting short strikes on the top of the water.

  • New for 2017!! Sebile's 2nd Generation Magic Swimmer Soft

    New for 2017!! Sebile's 2nd Generation Magic Swimmer Soft

    A jointed soft plastic bait, the Magic Swimmer Soft swims as well as the original Magic Swimmer hard bait, PLUS it can be rigged! Texas-rigged, Carolina-rigged or nose hooked for drop shotting. Intricate details and realistic swim action bring this lure to life. • Recessed groove in the top of the lure’s back conceals t