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  • New SwimSation from Mister Twister

    New SwimSation from Mister Twister

    In mid-2014, Mister Twister® introduced the super-versatile Magnum SinSation. Bass, and bass fishermen like FLW Pro Clent Davis, loved it immediately.

  • BERKLEY NEW FOR 2016

    BERKLEY NEW FOR 2016

    ICAST Sneak Peek: Berkley Baits Hardbaits, PowrBait Shaky Snake, Fusion19 Hook

  • ABU GARCIA NEW FOR 2016

    ABU GARCIA NEW FOR 2016

    ICAST Sneak Peek: Abu Garcia Revo Spinning and Villain 2.0

  • New Reel for Handline Fishing

    New Reel for Handline Fishing

    Exhibiting at iCast 2015, Flip Reel by Squiddies available soon in the Americas

  • New Manager Named for Rocklin, CA Bass Pro Shops Outdoor World

    New Manager Named for Rocklin, CA Bass Pro Shops Outdoor World

    Dan Dugger will lead team of 200-plus at the Bass Pro Shops retail store that will open later this year. ROCKLIN, Calif. — Dan Dugger has been named store manager for the new Bass Pro Shops Outdoor World store, which opens late summer in Rocklin, California. Dugger, who has nearly 30 years retail experience, will lead a staff of 200-250 associates at the 100,000-square-foot Bass Pro Shops Outdoor World store. Located at 5472 Crossings Drive in Rocklin, Dugger believes the area is a perfect place for a Bass Pro Shops store.

  • Cabela's to Hire 180 for New Store

    Cabela's to Hire 180 for New Store

    Online applications being accepted now; doors scheduled to open fall 2015 SIDNEY, Neb. – Cabela's is now accepting online applications for approximately 180 full-time, part-time and seasonal positions at its new Huntsville, Ala., store.

  • New Tech System Helps Anglers with Physical Limitations

    New Tech System Helps Anglers with Physical Limitations

    The M-POW-R REEL®, now paired with the innovative and versatile M-POW-R Harness, gives anglers with physical limitations even more angling options Brainerd, MN – Through years of research and development and advice from such angling luminaries as Al Lindner, Dan Sura, Dave Csanda and Jeff Zernov, as well as input from anglers with physical limitations, was born the M-POW-R REEL®. http://www.mpowrfishing.com/m-pow-r-nk-100ph.html

  • Pure Fishing leads the way in Best New Product Awards

    Pure Fishing leads the way in Best New Product Awards

    The highlight of EFTTEX – the Angling International-sponsored Best New Product Awards – were dominated by the industry’s major manufacturers. Global leader, Pure Fishing, led the way by taking four awards, followed by two each for Daiwa and Rapala VMC Corporation. Svendsen Sport A/S, a winner of six prizes last year, also made it to the podium to pick up the Best Accessory Award.

  • New Weather Tools to Aid Storm Prediction

    New Weather Tools to Aid Storm Prediction

    New Tools Aiding Storm Prediction, Increasing Navigational Safety in the Gulf Hurricane season has arrived. Are you prepared? Texas, Louisiana, Mississippi, Alabama and Florida may be more prepared than ever, thanks to some new tools that are enhancing the capabilities that provide the foundation of the Gulf of Mexico Coastal Ocean Observing System (GCOOS).

  • Navionics Webinar: Breaking Down a New Lake with Tyler Brinks

    Navionics Webinar: Breaking Down a New Lake with Tyler Brinks

    Where to look, what to look for and what to use when breaking down a new lake in different seasons.

  • Anglers Stand Behind New Clean Water Rule

    Anglers Stand Behind New Clean Water Rule

    WASHINGTON, D.C.—The nation's anglers stand firmly behind a new clean water rule that will protect America's headwater streams from unchecked development while still allowing reasonable leeway when it comes to water use by agriculture and industry all across the country.

  • Daiwa Presents: Brand New 2015 Exist Reel - In Action

    Daiwa Presents: Brand New 2015 Exist Reel - In Action

    The Exist reel was designed to be taken to the edges of the lure fishing world, being pushed and trailed in some of the world's fishing hotspots. We travelled to places such as the urban waterways of Japan, the remote and wild country of New Zealand and the bass laden lakes of South Carolina.

  • Daiwa Presents: Brand New 2015 Exist Reel - In Action

    Daiwa Presents: Brand New 2015 Exist Reel - In Action

    The Exist reel was designed to be taken to the edges of the lure fishing world, being pushed and trailed in some of the world's fishing hotspots. We travelled to places such as the urban waterways of Japan, the remote and wild country of New Zealand and the bass laden lakes of South Carolina.

  • New Melones in Spring

    New Melones in Spring

    Fishing for pre-spawn and spawning New Melones bass.