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  • New Sales + Free Ship + Exclusive Free Gift on $49+ | Rapala

    New Sales + Free Ship + Exclusive Free Gift on $49+ | Rapala

    SHOP BY BRAND BEST SELLERS PRO PICKS SALE

  • Outdoor company working with Walmart on American Jobs Initiative

    Outdoor company working with Walmart on American Jobs Initiative

    PRADCO Fishing and the expansion of its manufacturing facility in Fort Smith, Arkansas. Additionally, the company celebrated Walmart's commitment to buy an additional $250 billion in products supporting American jobs by 2023.

  • New state record shoal bass certified

    New state record shoal bass certified

    The Florida Fish and Wildlife Conservation Commission (FWC) fisheries biologists certified a new state record shoal bass weighing 5.95 pounds and measuring 22.4 inches long, caught by 14-year-old angler Sheldon Grace from Headland, Alabama. Sheldon was excited to catch his shoal bass from a kayak in the Chipola River near Altha, Florida.

  • New powerboat registrations up 4.4 percent

    New powerboat registrations up 4.4 percent

    NMMA's New Powerboat Registrations Report has been updated through September 2017, and advance data show new powerboat registrations were up 4.4 percent year-over-year (YOY) for the rolling twelve-month (R12M) period through September.

  • New powerboat registrations up 4.4 percent in September

    New powerboat registrations up 4.4 percent in September

    New powerboat registrations up 4.4 percent in September NMMA's New Powerboat Registrations Report has been updated through September 2017, and advance data show new powerboat registrations were up 4.4 percent year-over-year (YOY) for the rolling twelve-month (R12M) period through September.

  • SonarChart Live with Lowrance Carbon on New Waters

    SonarChart Live with Lowrance Carbon on New Waters

    Looking for a new way to find structure in unfamiliar waters? Learn how Mark O'Neill uses SonarChart™ Live on his Lowrance Carbon series for that exact scenario in this webinar. Filmed October 19, 2017.

  • New Recreation Advisory Committee Praised by Outdoor Recreation Industry

    New Recreation Advisory Committee Praised by Outdoor Recreation Industry

    Outdoor Recreation Industry Praises Interior’s Creation of New Recreation Advisory Committee, Appointment of “Recreation Czar”

  • New River2Sea Baits at C&C

    New River2Sea Baits at C&C

    Just In! New River2Sea USA Phat Frogs With Optional Rattles, and A New Color Added To The Biggie Line-up!

  • Daiwa Giveaway | Vote for New Design

    Daiwa Giveaway | Vote for New Design

    Daiwa Giveaway Which do YOU like? We want you to be a part of the next Daiwa/Huk tech shirt design.

  • 31.80 pounds in tournament sets new smallie record in Canada

    31.80 pounds in tournament sets new smallie record in Canada

    When the first three casts of the first day of practice for the Jack Link’s Lake Simcoe Open in Ontario produced three smallmouth bass that weighed more than 4 pounds apiece, Jason Clay and Matt Belzil were feeling pretty good about their chances in the one-day tournament.

  • New info on Clear Lake is ready....

    New info on Clear Lake is ready....

    Available on the Navionics Update so be sure to Update your Mapping cards and your mobile soon to get all the latest up to date info on Clear Lake!

  • New Share with Wildlife program license plate features a Rio Grande cutthroat trout

    New Share with Wildlife program license plate features a Rio Grande cutthroat trout

    Since 1981 the Share with Wildlife program has funded wildlife research, habitat enhancement, education and rehabilitation projects around the state. Many of these projects benefit nongame species in need of conservation.

  • My wife's new PB | Video

    My wife's new PB | Video

    She Kicked BASS! PB DD and more

  • New App for Self Report of Red Tide Algae

    New App for Self Report of Red Tide Algae

    Smartphone users can now download a new app to self-report impacts of Florida red tide algae (Karenia brevis), thanks to Mote Marine Laboratory's project to engage citizen scientists along Florida's Gulf of Mexico coast.

  • Fluorocarbon Has a New Standard

    Fluorocarbon Has a New Standard

    Peanut butter is always better with jelly. The Fourth of July feels empty without fireworks. There are some things that are always better with a partner. Yet, in the universe of fluorocarbon fishing lines, anglers are often forced to choose between strength and suppleness, and between sensitivity and castability. If only there was a way to blend these critical characteristics into a single line; one that accentuates fluorocarbon’s advantages and eliminates potential limitations; an exceptional line that meets the exacting standards of the world’s most demanding anglers, facing situations as diverse as the many fish we chase.

  • New look for the swimbait case

    New look for the swimbait case

    New look for the LastChanceTackle swimbait case... Take a look.

  • New Regulations as California Lobster Season Opens

    New Regulations as California Lobster Season Opens

    The popular recreational California spiny lobster fishing season opened on Saturday, September 30. CDFW reminds divers and hoop netters of new regulations that will be in effect for the 2017-18 season.

  • New Zealand Mudsnails Found in California | Carmel River

    New Zealand Mudsnails Found in California | Carmel River

    The California Department of Fish and Wildlife (CDFW) has confirmed the presence of New Zealand mudsnails in Monterey County’s Carmel River.

  • Andy Ortega New Leader at Bassmaster Open on Grand Lake

    Andy Ortega New Leader at Bassmaster Open on Grand Lake

    Andy Ortega of Odessa, Texas, takes the lead on the second day of the Bass Pro Shops Bassmaster Central Open No. 3 held on Grand Lake O’ the Cherokees out of Grove, Okla., with a two-day total weight of 28 pounds, 6 ounces.

  • Clearlake Fish Die Off --- New Approach Talk Continues

    Clearlake Fish Die Off --- New Approach Talk Continues

    Where are the advocacy groups for the black bass in California? The few individuals, including a very special individual who has moved to Texas, who stepped up and attempted to organize bass fishermen and tournament organizations have met with apathy, and "let the other guy do it."