Pure
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Countdown to 2021 ICAST with Pure Fishing
After a brief one-year hiatus to the in-person festivities that constitutes the annual ICAST event in Orlando, Florida, the 2021 installment of the world’s largest sportfishing trade show is sure to be bigger and better than ever.
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Pure Fishing Corporate Family Rating Upgraded
The ratings upgrade reflects Pure Fishing's strong third quarter performance which resulted in better operating performance year-to-date
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New President of North America for Pure Fishing
Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since 2003.
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Pure Fishing Sale Could Go Through by End of Month
Angling International understands that Pure Fishing could be sold by the end of October. A deal to buy Pure Fishing is set to be agreed within the next month.
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2019 Pure Sun Catalog | Sunglass Science
Research from the Berkley Team has led to this line of sunglasses. Lens colors, frames and more in this 2019 catalog available now
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2019 Pure Fly Fishing Catalog
Fenwick, Shakespeare, Pflueger, Hodgman... check 'em all out in the latest Pure Fly Fishing Catalog available now
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New CEO for Pure Fishing
Neil Eibeler, has replaced John Doerr as CEO of Pure Fishing. He has been with Newell for 16 years. Neil Eibeler, who has replaced John Doerr as the CEO of Pure Fishing, has strong management credentials going back 16 years with Newell Brands, the tackle company's owner.
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Breaking Down Fishing Reel Selection with Josh Bertrand
Bassmaster Elite Series pro Josh Bertrand breaks down bass fishing reels to match fishing lures and techniques.
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Fishing's Future Reels in Marks
South Padre Island, TX– Fishing's Future, a non-profit organization dedicated to bring children and their parents together through an Angling Education experience, welcomes Andrew Marks, Director of Field Marketing, Pure Fishing, Inc. to its Board of Directors.
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SpiderWire Stealth Smooth Being Introduced at 2016 ICAST
Anglers trust SpiderWire® Stealth® for its smoothness and strength. A smoother braid whisks through the guides with ease and provides a quiet, effortless cast, a quick vertical descent and more efficiency on the water
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EFTTEX Presents Awards to Pure Fishing
EFTTEX, the European Fishing Tackle Trade Exposition, concluded on Sunday their 35th annual trade show in Amsterdam, Netherlands, with the announcements of the new product award winners. Best Fly Reel honors went to Hardy for the Ultralite ASR large arbor reel. Spiderwire Stealth Smooth was named top braid line. It marked two consecutive years for Spiderwire to take top honors in the category. The Best Clothing category was won by Hodgman's Vion H-Lock Wade Boots.
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PENN's BigWater Adventures Wins Multiple Telly Awards
COLUMBIA, SC — Mike Rice, Director of Brand Business for Pure Fishing, announces that PENN's BigWater Adventures has been awarded multiple Telly Awards at the 37th Annual Telly Awards. The show, hosted by Mark Davis, is broadcast on the Outdoor Channel with PENN rods and reels as the title sponsor.
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Rigging How-To | Stupid Rig a Tube for a Weedless Presentation
Step-by-step instruction for Stupid rig using a Berkley Power Tube for catching bass with Tyler Brinks. A weedless presentation that is a combination of an exposed jig head tube and a Texas-rig with a weight. Good to skip into heavy cover.
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Pure Fishing Parent Company Could Merge with Rubbermaid
The Wall Street Journal has reported that Jarden Corp., the parent company of fishing industry giant Pure Fishing, is in merger talks with Newell Rubbermaid, the makers of Sharpie and Rubbermaid food containers.
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Josh Bertrand on Rigging for Deep Clear Water Bass
Berkley Pro Josh Bertrand shares a rigging tip for anglers looking to catch big bass in heavy cover that are in deep, clear water.
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Wiley X and Pure Fishing agree Denmark deal
The Danish arm of global giant Pure Fishing has become the latest distributor of Wiley X, the leading eyewear brand. Pure Fishing Denmark will be exclusively handing the distribution and sales of Wiley X and takes the increasing number of international distributors working with the company to over 30.
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Can a Fish Hook be too Sharp?
Bass anglers understand the importance of sharp hooks, though most don't practice their hook sharpening skills often enough
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