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  • SHIMANO BRINGS ALL-NEW CURADO K BAITCASTING REELS TO HARDCORE ANGLERS – THE MUST HAVE REEL FOR EVERY DAY, EVERY WEEKEND

    SHIMANO BRINGS ALL-NEW CURADO K BAITCASTING REELS TO HARDCORE ANGLERS – THE MUST HAVE REEL FOR EVERY DAY, EVERY WEEKEND

    ICAST Show Introduction – Now available from select tackle shops -- With a new look and technology focused on reliability and durability, Shimano’s all-new Curado 200 K series baitcasting reels are ready for anything from hardcore tournament use, to day-after-day, weekend-after-weekend performance. The new Curado series was just introduced at the tackle industry’s annual trade – ICAST – where it took ‘best new freshwater reel’ honors in the event’s ‘New Product Showcase’ awards. Starting the week of July 17, select tackle retailers will already have these award-winning reels available for anglers.

  • Daiwa Releases New Ballistic LT Lightweight Spinning Reels

    Daiwa Releases New Ballistic LT Lightweight Spinning Reels

    Daiwa is pleased to announce the introduction of a versatile line of spinning reels well suited for freshwater, inshore and offshore applications. The Ballistic LT series of spinning reels were designed lighter and stronger in a more compact package. The strength of the Zaion housing is an example of the LT design concept of Light but Tough. At the heart of the reel is a machined A7075 Aircraft Grade Aluminum DIGIGEAR designed for smoothness, strength and durability. The main shaft utilizes the Magseal which prevents water and debris intrusion. The reel is long-casting and extremely smooth employing a 7 Bearing System. With models ranging from 1000 to 6000 size the Ballistic LT line of spinning reels are designed for a wide range of gamefish incorporating many different techniques. The Ballistic LT series of reels is a prime example of Daiwa's commitment to the LT Concept of modern spinning reel design, smaller, lighter yet stronger.

  • Get 2 reels (any brand) spooled with Daiwa J-Braid - FREE!

    Get 2 reels (any brand) spooled with Daiwa J-Braid - FREE!

    While supplies last, anglers signed up for the upcoming UFC3 (Ultimate Frog Challenge) event, can now go into Fisherman’s Warehouse Sacramento, and get up to 2 reels (any brand) spooled FREE with the new premium Daiwa J-Braid line, j

  • Breaking Down Fishing Reel Selection with Josh Bertrand

    Breaking Down Fishing Reel Selection with Josh Bertrand

    By

    Bassmaster Elite Series pro Josh Bertrand breaks down bass fishing reels to match fishing lures and techniques.

  • Fishing's Future Reels in Marks

    Fishing's Future Reels in Marks

    South Padre Island, TX– Fishing's Future, a non-profit organization dedicated to bring children and their parents together through an Angling Education experience, welcomes Andrew Marks, Director of Field Marketing, Pure Fishing, Inc. to its Board of Directors.

  • 2017 Shimano Brands

    2017 Shimano Brands

    2017 Shimano Brands

  • Bass Pro Shops Donates More than 32,000 Rods/Reels to Get Kids Fishing Again

    Bass Pro Shops Donates More than 32,000 Rods/Reels to Get Kids Fishing Again

    Bass Pro Shops is inviting families across North America to unplug from their digital devices and discover the fun of fishing with "Gone Fishing," an unprecedented effort aimed at reconnecting people with the great outdoors. Comprised of more than 75 free events, thousands of product donations and collaborations with dozens of nonprofit partners, "Gone Fishing" is intended to introduce the activity to new audiences and encourage everyone to go fishing with someone they love.

  • Spinning Reel Tips with Gary Dobyns | Size Matters

    Spinning Reel Tips with Gary Dobyns | Size Matters

    Gary Dobyns talks spinning reel size with his Daiwa Ballistic 2500.

  • Behind the Scenes: Daiwa Factory Tour

    Behind the Scenes: Daiwa Factory Tour

    A behind the scenes look at Daiwa's Factory

  • Latest PENN Rods & Reels Now on Store Shelves

    Latest PENN Rods & Reels Now on Store Shelves

    PENN®, recognized world wide as the leader in gear for saltwater fishing, announces that the latest new products are now available at retail. Anglers can find new items such as the PENN Clash® spinning reel, PENN Carnage™ II rod, and PENN tools, knives and apparel plus other PENN products at their favorite sporting goods store. Shoppers looking for that perfect holiday gift will find the perfect PENN gear for that special someone.

  • Smallmouth Bass Fishing with the NEW Abu Garcia Revo Spinning Reels

    Smallmouth Bass Fishing with the NEW Abu Garcia Revo Spinning Reels

    Hunter Shryock smallmouth bass fishing to test out the new Revo Spinning reels.

  • KastKing Reels Partners with Boca Bearings

    KastKing Reels Partners with Boca Bearings

    Eposeidon's KastKing® fishing reel manufacturing division will make several models available equipped with high performance ceramic Boca Bearings and kits to upgrade other KastKing® reels.

  • Release Reels Changes Name to Truth Reels

    Release Reels Changes Name to Truth Reels

    Another company in the marine industry legally challenged our Release Reels Trademark. After reviewing the pros and cons of fighting this challenge, we quickly realized we wanted to grow to be much more than just a fishing reel company and our current space was cluttered with many similar name brands. So we took this as an opportunity and turned it into something that we feel truly represents not only who we are, but the philosophy of our company as well.

  • PENN

    PENN

    2016 PENN Catalog