Strike
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2023 Toyota Series Championship Roster
Top 25 pros and Top 25 Strike King co-anglers from each of the six US Toyota Series divisions
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Strike King Bassmaster College Series
New two-division format with three tour stops each, which helps meet the booming demand for college teams to compete.
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Is Strike King's KVD frog too "Sexy" for Delta bass? - VIDEO
Strike King's KVD "Sexy Frog - the Manufactuer's Cup winner in UFC5, will be looking to chalk up another win in upcoming UFC9 event being held at Russo's Marina on July 29th and 30th.
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Toby Keith is keeping things at full speed at Luck E Strike
Luck E Strike, the iconic bait and tackle brand he recently acquired, has newly redesigned merchandise available in time for the July 4 holiday.
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Strike King signs as Bassmaster Sponsor
South Carolina-based lure company Strike King, part of Rather Outdoors, has signed on as the 2022 title sponsor for the Bassmaster College Series and will also serve as a new supporting sponsor for the entire Bassmaster Tournament Trail, B.A.S.S.
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Strike King Big Bass Challenge
Four events across the nation on some of the most well-known big bass fisheries in the country.
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Lew’s and Strike King Digital Tournament
When the COVID-19 Pandemic hit the Country, the result was ...
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Vying for the historic world championship
Seven Members of the Lew's and Strike King pro teams will be vying for the historic world championship
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Strike King Lure Co. files notice of layoffs
The company filed a notice with the Tennessee Department of Workforce Development about the permanent layoffs,
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Freshman Scholarships Offered from Lew's/Strike King
Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history. The most notable is the highly-successful Mach High School Program, which has enabled Lew’s to support many high school bass clubs across the country. In addition, Strike King is, and has always been, a proud sponsor of numerous high school and college fishing teams and events. To ensure the future success of this mission, the Lew’s/Strike King brands have even developed a fully functional Grass Roots Activation Team that heads up our nationwide efforts to support and equip youth anglers.
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6 Ways to Fish the Strike King Rage Menace
Catch half a dozen ways to fish the Menace and some underwater footage of the bait in action
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KVD MEGA Dawg Released from Strike King
When the Strike King pros came to us asking for a new topwater, we told them that it was up to them to make it perfect. Through much testing and design, the finished product got the stamp of approval from the man himself, Kevin VanDam. The Sexy Dawg was born and has fast become a favorite of our pros and bass anglers everywhere due to it’s incredible walking action and unique sound. After a year of employing it to pursue big bass all across the country, KVD approached our design team with a new concept. One that would make the Sexy Dawg a better target for the biggest fish. That concept has become reality in the all-new KVD Mega Dawg!
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2019 Strike King Catalog Available Now
Full product line plastics, hardbaits, sunglasses, new releases, tried and true... the entire 2019 product catalog is here.
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Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer
When hungry bass are holding deeper than standard swimbaits dive, throw a Storm® 360GT Searchbait Swimmer to reach the strike zone and trigger more bites. A lip built into the lure’s jig head provides added depth control and crankbait-style action.