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  • 2023 Toyota Series Championship Roster

    2023 Toyota Series Championship Roster

    Top 25 pros and Top 25 Strike King co-anglers from each of the six US Toyota Series divisions

  • Strike King Bassmaster College Series

    Strike King Bassmaster College Series

    New two-division format with three tour stops each, which helps meet the booming demand for college teams to compete.

  • Is Strike King's KVD frog too "Sexy" for Delta bass? - VIDEO

    Is Strike King's KVD frog too "Sexy" for Delta bass? - VIDEO

    Strike King's KVD "Sexy Frog - the Manufactuer's Cup winner in UFC5, will be looking to chalk up another win in upcoming UFC9 event being held at Russo's Marina on July 29th and 30th.

  • Toby Keith is keeping things at full speed at Luck E Strike

    Toby Keith is keeping things at full speed at Luck E Strike

    Luck E Strike, the iconic bait and tackle brand he recently acquired, has newly redesigned merchandise available in time for the July 4 holiday.

  • Strike King signs as Bassmaster Sponsor

    Strike King signs as Bassmaster Sponsor

    South Carolina-based lure company Strike King, part of Rather Outdoors, has signed on as the 2022 title sponsor for the Bassmaster College Series and will also serve as a new supporting sponsor for the entire Bassmaster Tournament Trail, B.A.S.S.

  • Glue it to the Strike Zone

    Glue it to the Strike Zone

    By

    Increase your odds and efficiency

  • Dial In the Strike Zone

    Dial In the Strike Zone

    Combining Saltist levelwind performance with line-counter precision

  • Strike King Big Bass Challenge

    Strike King Big Bass Challenge

    Four events across the nation on some of the most well-known big bass fisheries in the country.

  • Lew’s and Strike King Digital Tournament

    Lew’s and Strike King Digital Tournament

    When the COVID-19 Pandemic hit the Country, the result was ...

  • Waiting to STRIKE at UFC6...

    Waiting to STRIKE at UFC6...

    Some would say that there is nothing "sexy" about a frog

  • Vying for the historic world championship

    Vying for the historic world championship

    Seven Members of the Lew's and Strike King pro teams will be vying for the historic world championship

  • Strike King Lure Co. files notice of layoffs

    Strike King Lure Co. files notice of layoffs

    The company filed a notice with the Tennessee Department of Workforce Development about the permanent layoffs,

  • Watch the Fish Strike As it Happens VIDEO

    Watch the Fish Strike As it Happens VIDEO

    LiveSight Sonar 30 Day Challenge .... Accepted?!?!

  • Freshman Scholarships Offered from Lew's/Strike King

    Freshman Scholarships Offered from Lew's/Strike King

    Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history. The most notable is the highly-successful Mach High School Program, which has enabled Lew’s to support many high school bass clubs across the country. In addition, Strike King is, and has always been, a proud sponsor of numerous high school and college fishing teams and events. To ensure the future success of this mission, the Lew’s/Strike King brands have even developed a fully functional Grass Roots Activation Team that heads up our nationwide efforts to support and equip youth anglers.

  • TODAY ONLY!!

    TODAY ONLY!!

    Meet and Greet! Strike King and Lews pros!

  • 5 Strike King Jigs You Need to Know

    5 Strike King Jigs You Need to Know

    Bitsy Flip, Tour Grade and other jigs you need to know.

  • 6 Ways to Fish the Strike King Rage Menace

    6 Ways to Fish the Strike King Rage Menace

    Catch half a dozen ways to fish the Menace and some underwater footage of the bait in action

  • KVD MEGA Dawg Released from Strike King

    KVD MEGA Dawg Released from Strike King

    When the Strike King pros came to us asking for a new topwater, we told them that it was up to them to make it perfect. Through much testing and design, the finished product got the stamp of approval from the man himself, Kevin VanDam. The Sexy Dawg was born and has fast become a favorite of our pros and bass anglers everywhere due to it’s incredible walking action and unique sound. After a year of employing it to pursue big bass all across the country, KVD approached our design team with a new concept. One that would make the Sexy Dawg a better target for the biggest fish. That concept has become reality in the all-new KVD Mega Dawg!

  • 2019 Strike King Catalog Available Now

    2019 Strike King Catalog Available Now

    Full product line plastics, hardbaits, sunglasses, new releases, tried and true... the entire 2019 product catalog is here.

  • Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    When hungry bass are holding deeper than standard swimbaits dive, throw a Storm® 360GT Searchbait Swimmer to reach the strike zone and trigger more bites. A lip built into the lure’s jig head provides added depth control and crankbait-style action.