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  • NOAA Fisheries Marine Recreational Bait & Tackle Economic Survey

    NOAA Fisheries Marine Recreational Bait & Tackle Economic Survey

    Speaking of the jobs that depend on recreational fishing, NOAA Fisheries this week unveiled the first national economic survey of independent retail stores that sell marine recreational bait, tackle and fishing-related equipment.

  • WB at ICAST 2015 with Bobby Barrack UNCUT

    WB at ICAST 2015 with Bobby Barrack UNCUT

    Walk the floor of ICAST 2015 with Bobby Barrack. See and hear about the newest bass fishing products in the hands of the pros.

  • Plano puts a new stamp on its generation-spanning innovation

    Plano puts a new stamp on its generation-spanning innovation

    America's fascination with plastic began when modern thermoplastic compounds were first developed for commercial use during the years leading up to WWII.

  • Berkley Powebait Products with Elite Series Pro Skeet Reese | ICAST 2015

    Berkley Powebait Products with Elite Series Pro Skeet Reese | ICAST 2015

    Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese at the 2015 ICAST Show in Orlando. Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese at the 2015 ICAST Show in Orlando

  • Bass Pro Shops Outdoor World in Brandon/Tampa Florida to Open July 29

    Bass Pro Shops Outdoor World in Brandon/Tampa Florida to Open July 29

    New store is company's 10th in Florida and will salute the area's diverse landscapes, abundant wildlife, and outdoor traditions. TAMPA, Fla. – When the doors of the Bass Pro Shops Brandon/Tampa Outdoor World swing open on July 29, visitors will be amazed at how artisans have captured the beauty and outdoor opportunities found in Florida's Sun Coast region.

  • LIVETARGET RELEASES NEW CONSUMER WEBSITE:   (www.livetargetlures.com)

    LIVETARGET RELEASES NEW CONSUMER WEBSITE: (www.livetargetlures.com)

    LIVETARGET has launched an expansive and innovative website that will provide anglers with a platform for in-depth product research, staying up-to-date with the company happenings, keeping in touch with the latest tips, techniques, and to enjoy LIVETARGET related rich media.

  • Advanced Spinnerbaits

    Advanced Spinnerbaits

    By

    Spinnerbaits are the tried and true lures known for consistent performance and year round effectiveness. From being used as a successful tournament bait to sticking trophy fish around cover, spinnerbaits excel in most fishing conditions. With the induction of social media and online resources, custom baits have made their way to anglers across the country.

  • A IS FOR ALPHA

    A IS FOR ALPHA

    Plano, IL  – Plano revolutionized the tackle storage business over 60 years ago with the creation of the first molded plastic tackle box. Since then, the pioneers of practicality at Plano have innovated one new tackle storage solution after another

  • Westernbass Magazine, Summer 2015

    Westernbass Magazine, Summer 2015

    Hi, First I Would Like To Thank You All For Supporting Westernbass and Our Sponsors. As You All Know, Our Sponsors Is What Makes This Magazine And All The Content FREE To You !!! The heat of the summer has finally hit us! We’ve already enjoyed some of the annual summer events with the Yamamoto Big Bass Challenge on the Delta and the WON Bass California Open at Clear Lake and we still have several more to look forward to including the frog events. The California Delta will welcome TWO frog events this year. For 2015, the Snag Proof Open and Angler’s Press will hold separate frog events. The ever-popular, longstanding, ORIGINAL frog only event - the Snag Proof Open will blast off for its 14th annual tournament on the first weekend of August (1st and 2nd) as it always has. There are some changes to the Snag Proof Open format for this year. NEW for the anglers: - The event will be run by Randy Pringle and the BBT staff, who will be donating their time, allowing for a 100% entry fee payback. - Boat order will not be by signups. There will be a lottery draw for boat release order. - All entries received by July 15 will receive a FREE breakfast on Day 1 AND a FREE BBQ at weigh-in of Day 1. In this issue of the WesternBass.com Magazine, you will be able to find several tips to get a jump on your frog fishing as well as other summertime tips, tricks, techniques and other fishing news. STAY tuned to the site in mid-July as WesternBass will travel to Florida for the 2015 ICAST show. We will be there to keep you up to date on the latest and greatest industry innovations. Until then, enjoy the summer issue! Wayneg

  • Hi's Tackle Box New items

    Hi's Tackle Box New items

    Get your Visa card with Hi's Tackle Box - Click HERE.

  • Keith Combs Signature Series Rods

    Keith Combs Signature Series Rods

    Power Tackle is proud to announce they are using Batson Enterprises’s brands (RainShadow, ALPS, and ForeCast ) exclusively to introduce a brand new line of quality bass fishing rods, The “Keith Comb’s Signature Series.” 10 rod models designed for Keith’s style of fishing are going to be available at local retailers Q2, 2015.

  • Edwin Evers: Choosing Lure Colors

    Edwin Evers: Choosing Lure Colors

    Edwin Evers talks about choosing lure colors by using the three things that bass eat 90% of the time.

  • ABT Ripple Rat

    ABT Ripple Rat

    ABT Ripple Rat in action

  • FLW Offers "Guaranteed Catch"

    FLW Offers "Guaranteed Catch"

    FLW is casting for kids! Visit a Walmart store during National Fishing & Boating Week, June 6-14, 2015, and you could catch a bass! Well, a free Largemouth Bass Trading Card for kids from Wildlife Forever's State-Fish Art® Contest given out by FLW Ambassadors. Look for the secret code on the back, put it on your next State-Fish Art entry and get a FREE fishing lure. That's a "Guaranteed Catch"! You have to enter to win.

  • Chris Zaldain's Top-3 Baits for the California Delta

    Chris Zaldain's Top-3 Baits for the California Delta

    By

    “It’s all about the change on the California Delta,” Zaldain said. “It’s constantly changing and every 24-hour period, we have four different tides." Here, Zaldain shares his top three lure choice for the tidal water fishery. “It keeps you on your toes; the fish are constantly repositioning and hiding out.”

  • Forbes names Bass Pro Shops one of “America’s Best Employers”

    Forbes names Bass Pro Shops one of “America’s Best Employers”

    Bass Pro Shops, a leading national retailer of outdoor gear and apparel, has been named one of “America’s Best Employers” by Forbes magazine for its excellence as an employee-focused company.

  • Daiwa Corporation takes on Ever Green in US and Canada

    Daiwa Corporation takes on Ever Green in US and Canada

    The Daiwa Corporation has taken on the exclusive distribution of Ever Green lures in the US and Canada.

  • A New Report Demonstrates that Banning Traditional Fishing Tackle in California Will Cause Significant Economic Harm

    A New Report Demonstrates that Banning Traditional Fishing Tackle in California Will Cause Significant Economic Harm

    Alexandria, VA – May 22, 2015 - A report released on Monday by the California Coastal Conservation Association and the American Sportfishing Association (ASA) demonstrates that banning traditional fishing tackle will have a negative impact on fishing participation, which generates millions of dollars for fisheries conservation in the state.

  • Cousins Adds New Long Range Rail Rod

    Cousins Adds New Long Range Rail Rod

    Premium rod manufacturer Cousins Tackle Corp. has added five long-range "Rail Rod" models to its popular, American-made SE Offshore Series graphite composite rod collection. These rods have been specially engineered by leading rod designer Wade Cunningham to provide the strength, action and features needed to beat big fish — including giant cow and "super cow" yellowfin — aboard long-range boats.

  • COUSINS TACKLE CORP. HIRES INDUSTRY VETERAN JOSH COOPER

    COUSINS TACKLE CORP. HIRES INDUSTRY VETERAN JOSH COOPER

    The Cousins Tackle family has expanded in a significant way with today’s hiring of fishing tackle industry veteran Josh Cooper.   As Cousins’ new Northwest Product Design & Marketing Manager, Cooper will be responsible for bringing this recently launched American rod brand to the Northwest U.S., one of the nation’s most important and innovation-driven fishing tackle markets.   In addition, Cooper will work closely with Cousins Chief Designer Wade Cunningham to develop and launch a new series of premium quality, American-made Cousins rods for specific Northwest gamefish and angling techniques.