Major League Fishing (MLF) and General Tire formally announced today that General Tire will be the title sponsor and official tire of MLF beginning in 2018. The multi-year agreement kicks off with the General Tire Major League Fishing Summit Cup's first event airing on Saturday, Feb. 17, 2 - 4 p.m. ET, on Outdoor Channel. The partnership is an extension of the relationship that began in 2015 and includes MLF Cup events and the General Tire World Championship.
Wild WEst Bass Trail WWBT 2016 Episode 9: General Tire Duel on the Delta Day 1
FLW, the world's largest tournament-fishing organization, announced today a sponsorship agreement with Continental AG to showcase the General Tire brand. Per terms of the agreement, General Tire is now the exclusive tire of FLW. 2016 will mark the first season the two organizations have partnered. Full terms of the agreement were not disclosed.