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  • LOWRANCE® CELEBRATES 60 YEARS OF DOMINATION

    LOWRANCE® CELEBRATES 60 YEARS OF DOMINATION

    Lowrance®, a world-leader in fishing electronics since 1957 — announced today plans for the celebration of its 60th Anniversary. For six decades, the iconic brand has led the industry in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail.

  • Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers: Find fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • Evers Comes From Behind To Win 2016 Bassmaster Classic On Grand Lake O’ The Cherokees

    Evers Comes From Behind To Win 2016 Bassmaster Classic On Grand Lake O’ The Cherokees

    Edwin Evers of Talala, Okla., wins the 2016 GEICO Bassmaster Classic presented by GoPro held out of Tulsa, Okla., Sunday, with a three-day total weight of 60 pounds, 7 ounces.

  • Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Lowrance pro Edwin Evers finds fish fast with Insight Genesis bottom-hardness map

    Edwin Evers shows off the Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools from Insight Genesis, Edwin says, are "going to be so helpful today to be able to break this lake down in a hurry." Edwin's observations came prior to launching on Louisiana's Cross Lake in the first sudden-death round of Major League Fishing's 2015 Shell Rotella Challenge Cup. With the bottom-hardness and vegetation map layers, Insight Genesis -- exclusive to Lowrance, Simrad and B&G units -- is "going to be a big, big, huge help," Evers says. "“I think it’s going to be a big factor today. ... It will really help me formulate a game plan."

  • Christie: “I’m scared” Heading into Day Three of the 2016 Bassmaster Classic

    Christie: “I’m scared” Heading into Day Three of the 2016 Bassmaster Classic

    By

    The buzz around Jason Christie was palpable as Day Two closed on the hometown hero, a local favorite—a member of the Cherokee Nation—leading the 2016 GEICO Bassmaster Classic at Grand Lake O’ the Cherokees. This is his lake, and anglers in the field know it.

  • Hometown Favorite Christie Takes Lead In 2016 Bassmaster Classic

    Hometown Favorite Christie Takes Lead In 2016 Bassmaster Classic

    Jason Christie of Park Hill, Okla., took the lead on the first day of the GEICO Bassmaster Classic presented by GoPro at Grand Lake O' the Cherokees, bringing 20 pounds, 14 ounces to the scales on Friday.

  • Bassmaster Classic Strategies: Bobby Lane’s Arsenal

    Bassmaster Classic Strategies: Bobby Lane’s Arsenal

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    The 2015 Bassmaster Classic was held in frigid conditions at Lake Hartwell, SC. Florida pro Bobby Lane used a type of bait known for their success in cold conditions, a shad profile crankbait. He predicts that this exact bait will once again help him in the 2016 Bassmaster Classic and also added two more lures that he expects to rely on at Grand Lake, Okla.

  • Big Expectations for 2016 Bassmaster Classic & Outdoor Expo at Grand Lake

    Big Expectations for 2016 Bassmaster Classic & Outdoor Expo at Grand Lake

    Oklahomans prepare to top the first Classic in Tulsa with the 2016 GEICO Bassmaster Classic presented by GoPro, March 4-6. The 2013 event still stands as the second-largest draw in the Classic's 45-year history with 106,850 fans. Photo by Doug Cox/B.A.S.S.