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  • Celebrate Two Years for Lee in a Row with the Ultimate Upgrade

    Celebrate Two Years for Lee in a Row with the Ultimate Upgrade

    Lowrance®, a world-leader in fishing electronics since 1957, continued its domination of America’s tournament-fishing circuit as Lowrance Pro Jordan Lee mounted an epic comeback to claim the 2018 Bassmaster Classic Championship. Held on South Carolina’s Lake Hartwell, March 16-18, Lee’s winning three-day total of 47 pounds, 1 ounce, comes on the heels of his 2017 victory on Lake Conroe, Texas, and marks the seventh straight Classic championship win for a competitor using Lowrance’s HDS fishfinder/chartplotter displays. The 26-year-old Guntersville, Ala., native is also the youngest angler in Bassmaster history to win the tournament two years in a row.

  • Catch Kent Brown from Ultimate Bass Radio Live Tonight!

    Catch Kent Brown from Ultimate Bass Radio Live Tonight!

    Live pre-tournament seminar to answer questions and talk a little bit about fishing on Folsom and what some of the current conditions are.

  • Get up to $500 during the Lowrance Ultimate Upgrade

    Get up to $500 during the Lowrance Ultimate Upgrade

    Get up to $500 cash back when you buy any HDS Carbon Series multi-function display or bundle from Jan 1, 2018 to April 30, 2018.

  • Winner of the Bassmaster Toyota Tundra Ultimate Truck Giveaway Revealed

    Winner of the Bassmaster Toyota Tundra Ultimate Truck Giveaway Revealed

    Mike Richmer of Sellersburg, Ind., won the 2017 Bassmaster Toyota Tundra Ultimate Truck Giveaway, a prize value worth more than $44,000.

  • FREE Pliers with P-Line Ultimate or Halo Fluorocarbon Bulk Spool Purchase!

    FREE Pliers with P-Line Ultimate or Halo Fluorocarbon Bulk Spool Purchase!

    Qualifying Product for Free P-Line Products

  • 28.23 to win the Ultimate Frog Challenge | Click for UFC Results

    28.23 to win the Ultimate Frog Challenge | Click for UFC Results

    Click for 2017 Ultimate Frog Challenge Final Pro and Am Team Results

  • 14.26 to lead Day 1 of Ultimate Frog Challenge

    14.26 to lead Day 1 of Ultimate Frog Challenge

    Click for full pro team and am team results for Day 1 from the Ultimate Frog Challenge

  • CASH bonuses for 2017 UFC3 (Ultimate Frog Challenge) Hall of Fame inductees

    CASH bonuses for 2017 UFC3 (Ultimate Frog Challenge) Hall of Fame inductees

    Keep in mind that last year, on the Pro side, Harvey Pulliam and Jamond Andrew won over $7,300 for first place, so get yourself registered as soon as possible, and be ready to rumble for some big cash!

  • Early registration/Event CASH Bonuses for Ultimate Frog Challenge (UFC3)

    Early registration/Event CASH Bonuses for Ultimate Frog Challenge (UFC3)

    All entries received before July 17th receive the following: 2017 UFC3 “Battle Box” with: Gamakatsu EWG frog hooks Custom Trigger Happy Comfort Grips Free raffle ticket for the BIG after-event raffle A FREE BBQ lunch!

  • Lowrance Launches 60th Anniversary Ultimate Upgrade

    Lowrance Launches 60th Anniversary Ultimate Upgrade

    Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957 — announced today the Lowrance 60th Anniversary HDS Ultimate Upgrade promotion on qualifying HDS Carbon™ and HDS Gen3 fishfinder/chartplotter displays, running from March 1 until May 31, 2017. The HDS Gen3 series feature an easy-to-use, multi-touch, high-resolution display with Broadband Sounder™ and CHIRP sonar, plus built-in support for StructureScan® 3D with SideScan and DownScan Imaging™.

  • Ultimate Bass Radio | August 20

    Ultimate Bass Radio | August 20

    This week on the Ultimate Bass Radio Show is going to be Champions Week as we get to hook up with last weeks wire to wire Bassmaster Elite Series Champion Justin Lucas after he wrapped up the win and picked up his second blue trophy and $100,000.

  • Ultimate Frog Challenge Day 1 Results | 11 lb Big Fish

    Ultimate Frog Challenge Day 1 Results | 11 lb Big Fish

    Jamond Andrews and Harvey Pulliam lead day one at the UFC with three fish for 19.35, including an 11.03 big fish.

  • ISE Sacramento - Hot Tips and Show Clips

    ISE Sacramento - Hot Tips and Show Clips

    Hot Tips and Show Clips from the 2016 ISE Sacramento - Clips with Cody Meyer, Randy Pringle, Double G, Bobby Barrack, Paul Bailey and More!

  • Last Chance for a Day at the ISE Sacramento!

    Last Chance for a Day at the ISE Sacramento!

    Plan your day at ISE Sacramento. You won't miss a thing with this Program Guide. Schedule for Adventure Theater, Aquarium Demo Tank, California Sportsmen Theater, Fly Casting Pond & Theatre and more!

  • ISE Sacramento - Saturday at the Show!

    ISE Sacramento - Saturday at the Show!

    Plan you Saturday at the ISE with the digital program here. Schedules for the Adventure Theatre, Aquarium Demo Tank, Exhibitors, Casting Pond and more.

  • ISE Sacramento - Friday at the Show!

    ISE Sacramento - Friday at the Show!

    Plan your day at ISE Sacramento. You won't miss a thing with this Program Guide. Schedule for Adventure Theater, Aquarium Demo Tank, California Sportsmen Theater, Fly Casting Pond & Theatre and more!

  • ISE Sacramento kicks off TODAY!

    ISE Sacramento kicks off TODAY!

    Plan your day at ISE Sacramento. You won't miss a thing with this Program Guide. Schedule for Adventure Theater, Aquarium Demo Tank, California Sportsmen Theater, Fly Casting Pond & Theatre and more!

  • The Legends Photo

    The Legends Photo

    Here is the photo Kent Brown talked about with Rich Tauber on yesterday's Ultimate Bass Radio show with legends Dee Thomas, Bobby Garland, Larry Hopper and Mike Folkestad. Listen to the show here.

  • 2015 Ultimate Frog Challenge champions

    2015 Ultimate Frog Challenge champions

    2015 Ultimate Frog Challenge champions

  • American Bass Anglers Introduces the Ultimate Fishing Package Promotion

    American Bass Anglers Introduces the Ultimate Fishing Package Promotion

    American Bass Anglers (ABA) announced details today on the Ultimate Fishing Package Promotion. ABA and many of its sponsors have joined together to create a promotion to offer the "Ultimate Fishing Package". Anyone over the age of 21 with a valid driver's license may enter to win the Grand Prize at their local Ram Truck or Triton Boat Dealer. The Grand Prize will be awarded at the final weigh in at the Ray Scott Championship in Anderson, South Carolina in April 2016.