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  • Celebrate Two Years for Lee in a Row with the Ultimate Upgrade

    Celebrate Two Years for Lee in a Row with the Ultimate Upgrade

    Lowrance®, a world-leader in fishing electronics since 1957, continued its domination of America’s tournament-fishing circuit as Lowrance Pro Jordan Lee mounted an epic comeback to claim the 2018 Bassmaster Classic Championship. Held on South Carolina’s Lake Hartwell, March 16-18, Lee’s winning three-day total of 47 pounds, 1 ounce, comes on the heels of his 2017 victory on Lake Conroe, Texas, and marks the seventh straight Classic championship win for a competitor using Lowrance’s HDS fishfinder/chartplotter displays. The 26-year-old Guntersville, Ala., native is also the youngest angler in Bassmaster history to win the tournament two years in a row.

  • FishReveal and high contrast StructureScan Upgrade | Before and After Video

    FishReveal and high contrast StructureScan Upgrade | Before and After Video

    The new software upgrade is available now for Lowrance units at this link

  • Get up to $500 during the Lowrance Ultimate Upgrade

    Get up to $500 during the Lowrance Ultimate Upgrade

    Get up to $500 cash back when you buy any HDS Carbon Series multi-function display or bundle from Jan 1, 2018 to April 30, 2018.

  • Lowrance Launches 60th Anniversary Ultimate Upgrade

    Lowrance Launches 60th Anniversary Ultimate Upgrade

    Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957 — announced today the Lowrance 60th Anniversary HDS Ultimate Upgrade promotion on qualifying HDS Carbon™ and HDS Gen3 fishfinder/chartplotter displays, running from March 1 until May 31, 2017. The HDS Gen3 series feature an easy-to-use, multi-touch, high-resolution display with Broadband Sounder™ and CHIRP sonar, plus built-in support for StructureScan® 3D with SideScan and DownScan Imaging™.

  • Revo Handle Replacement | Step-by-Step for the Carbon Fiber Upgrade

    Revo Handle Replacement | Step-by-Step for the Carbon Fiber Upgrade

    Lighten up your Revo with the Carbon Fiber handle replacement. Quick and easy step-by-step how-to vid.

  • Revo Handle Replacement | Step-by-Step for the Carbon Fiber Upgrade

    Revo Handle Replacement | Step-by-Step for the Carbon Fiber Upgrade

    Lighten up your Revo with the Carbon Fiber handle replacement. Quick and easy step-by-step how-to vid.