Through its sponsorship of FLW Outdoors’ bass and walleye tournament trails, Hawaiian Punch will have an opportunity to have a direct connection to more than 52 million people who go fishing each year. Anglers comprise a broad consumer base, creating a key element for sponsors to pair with the most lucrative competitive-fishing organization in the world.
“Professional fishing has such a broad base of appeal that it makes sense for us to partner with FLW Outdoors,” said Derek Dodge, vice president of sales for national accounts. “We are really excited to become a part of the team and look forward to working with FLW Outdoors to market the Hawaiian Punch brand.”
The brand will be visible on the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart RCL Walleye Tour and Wal-Mart RCL Walleye League.
As an FLW Outdoors sponsor, Hawaiian Punch will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on Fox Sports Net, which is available in 82 million homes through its network of 20 regional sports channels. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials.
Irwin L. Jacobs, chairman of FLW Outdoors, said the Hawaiian Punch sponsorship is another great example of the ever-increasing popularity of the sport and the recognition by corporate America of the value that an FLW Outdoors sponsorship adds to marketing strategies.
“The brands that are seen on the FLW Tour are across the board with a very wide appeal, and corporate America is taking notice of the value of sponsoring FLW Outdoors,” Jacobs said. “We are honored that reputable brands such as Hawaiian Punch opt to partner with FLW Outdoors, and we look forward to helping them achieve marketing success in the professional fishing arena.”
FLW Outdoors is the industry’s premier provider of sport-fishing tournaments, including the Wal-Mart FLW Tour, the world’s most lucrative bass-fishing circuit; the EverStart Series, known as the gateway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-fishing circuit; the Wal-Mart RCL Walleye League for weekend anglers; the Wal-Mart FLW Kingfish Tour, the world’s most lucrative kingfish series; and the Wal-Mart FLW Redfish Series.
Hawaiian Punch (www.hawaiianpunch.com) is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. In addition to Hawaiian Punch, CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, Stewart’s, Nantucket Nectars and other well-known consumer brands.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com’s sponsor page.
For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com. For more information about FLW Outdoors, browse the organization’s Web site or call (270) 252-1000.