FUJIFILM BECOMES LATEST FLW OUTDOORS SALTWATER SPONSOR

MINNEAPOLIS (Feb. 16, 2005) — FLW Outdoors announced today that Fuji Photo Film U.S.A. Inc. will be a sponsor of the new Wal-Mart FLW Kingfish Tour and Wal-Mart FLW Redfish Series. Fujifilm, a leading provider of imaging and information solutions, is a recognizable name on a long list of more than 40 brands that have contributed to making FLW Outdoors the world’s leader in competitive fishing.

In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the FLW Kingfish Tour and the FLW Redfish Series to its list of competitive fishing circuits. The FLW Kingfish Tour and the FLW Redfish Series aim to meet the demand and grow the market for competitive saltwater angling.

“We are pleased to be sponsoring the new saltwater tournaments,” said Bruce Fleming, vice president, national accounts, Fuji Photo Film U.S.A. Inc. “We’ve achieved tremendous success reaching families and generating brand awareness and will continue to do so by sponsoring the new saltwater trails. Fishing and photography go hand in hand making our sponsorship with FLW Outdoors a perfect fit.”

Fujifilm can be seen along the FLW Kingfish Tour and FLW Redfish Series as well as the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.

As more than 52 million Americans spend time on the water every year, businesses are seizing an opportunity to reach a segment of consumers known for their loyalty to sponsor products.

As an FLW Outdoors sponsor, Fujifilm will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on Fox Sports Net. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials. Fujifilm will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products.

“Fujifilm is another great example of how strong competitive fishing has become as a marketing tool for some of America’s largest companies,” said Irwin L. Jacobs, chairman of FLW Outdoors. “Fujifilm has entrusted us to continue to grow their business and we’re confident the new saltwater trails will be successful. We are proud to have Fujifilm join the saltwater sponsorship team.”

Headquartered in Valhalla, NY, Fuji Photo Film U.S.A. Inc. is a subsidiary of Fuji Photo Film Co. Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers.

FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart has served as the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and more information about them, please visit FLWOutdoors.com’s sponsor page.

For more information about Fujifilm, visit fujifilm.com or call (800) 800-FUJI. For more information about FLW Outdoors, visit FLWOutdoors.com or call (270) 252-1000.