FLORENCE, Ala. (Feb. 14, 2006) - On Friday, March 3, select members of Fujifilm's pro-fishing team will visit Hibbett Middle School to meet with an assembly of fifth-grade students. The anglers will talk about the family-friendly sport of fishing and the importance of conservation. The team will be in Florence for the Wal-Mart FLW Tour event on Pickwick Lake that takes place Wednesday, March 1 through Saturday, March 4.

A goal of the visit is for the children to gain an appreciation of the environment by learning about conserving fish habitat and being respectful of nature. The anglers will take this opportunity to educate students about why more than 52 million people pick up their rods and wet a line each year - because fishing is a fun, wholesome activity the entire family can enjoy. They will talk about life as a pro angler and give the children a chance to ask questions. The visit is tailored to introduce the next generation of anglers to the wonderful world of fishing.

Fujifilm's pro team, which includes some of bass fishing's most successful anglers, has had a consistent presence in the communities that have hosted FLW Tour events during the last six years. The team has made several appearances in local grade schools on the tournament circuit, encouraging children to get involved in the lifelong sport of fishing.

"Team Fujifilm is eager to bring the excitement of fishing to the next generation of anglers and photographers," said Cindy Bogan, national account manager, Fuji Photo Film U.S.A. Inc. "By utilizing our pro anglers as role models, we're able to educate kids about the family-friendly sport of fishing and the importance of conservation."

Fujifilm will offer another opportunity for children of all ages to learn more about fishing during the FLW Tour's Family Fun Zone, which is free and open to the public. Fujifilm will set up a fishing pond for children to catch trout, have their photos taken with their catches and then release the trout back into the pond. The Fun Zone runs from 2-4 p.m. Friday and noon-4 p.m. Saturday. It will be set up at the Wal-Mart Store located at 3100 Hough Road in Florence.

Outside the tournament, Fujifilm also takes an active role in motivating children to fish, photograph and release. For the past five years, Fujifilm has sponsored the "Fish, Photograph and Release" (FPR) program to promote and encourage kids and their families to fish, take a photograph of the catch, and then release the fish back into the water.

"The success of the Fish, Photograph and Release program demonstrates Fujifilm's commitment to and support of fishing while also incorporating the fun of photography," Bogan said.

The 2006 Fujifilm pro-angler team comprises Randy Blaukat of Lamar, Mo.; Robert Bogan of Farmington, Ark.; Scott Bonnema of Forest Lake, Minn.; Brent Brady of Hixson, Tenn.; Joel Richardson of Kernersville, N.C.; Roger Crafton of Port Charlotte, Fla.; Shawn Strader of Rockwood, Tenn.; Wesley Strader of Spring City, Tenn.; Sam Swett of Covington, La.; and Wes Thomas of Hanover, Ind.

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. Fujifilm's U.S. headquarters are located in Valhalla, N.Y.

Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors administers the Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Stratos Owners' Tournament Trail, Wal-Mart FLW Walleye Tour, Wal-Mart FLW Walleye League, Wal-Mart FLW Kingfish Tour, Wal-Mart FLW Kingfish Series and Wal-Mart FLW Redfish Series. These circuits offer combined purses exceeding $36.9 million through 241 events in 2006.

For more information on FLW Outdoors and its tournament programs, visit FLWOutdoors.com or call (270) 252-1000.

Wal-Mart and many of America's largest and most respected companies support FLW Outdoors and its tournament trails. For more information on Wal-Mart, visit Wal-Mart.com.

For more information about Fujifilm products, call (800) 800-FUJI or visit the Fujifilm U.S.A. Web site at Fujifilm.com.