He comes into a rich history of over 35 years for Bass Cat this season. Mike will be embraced and welcomed to the Elite angler group of the "Bass Cat Family" and by the entire "family" of Bass Cat Owners. The first open "Family" Ownership exposure to Mike will be at this seasons Bass Cat Invitational to be held on Lake Norfork, May 4th and 5th, 2007.
"Our Owners have become known and acknowledged as "Family", and they will all be anxious to meet the real Mike Iaconelli. That interaction will allow them to see the Mike they meet and compare him to the 'Ike' of television." Stated Rick Pierce
Mike's angling achievements are numerous, and his winnings totals speak for themselves, along with his many titles. He worked his way up through the BASS regime from the roots of the Federation. Mike is the reigning Angler of the Year from the BASS Elite Series and has multiple BassMAster Classic qualifications. Though Bass Cat is most excited about the relationship and the youth that Mike brings to the sport.
His character plays well to youth and children everywhere. He will stay hours on end to get that last autograph signed, when others have gone on to their rooms. That dedication is going to bode well for him as a part of the "Bass Cat Family". It shows he cares.
This merging of Mike and Bass Cat will reach out that younger market base, which BCB want's to appeal to. The traditional market for a Bass Cat is a baby boomer market. That market is changing and Mike as well as other new staff members to be announced after the first of January.
The BCB company is poised for growth in the bass boat market after redirecting the bass boat line up in 2003.
"Both Jan and I are in support of this move, as we strive to change in a changing bass fishing market. Mike will be here soon to just spend time and visit with all of us, and learn more of what we are about."
For more information, please contact either Bass Cat Boats at 870-481-5135 or brochures@basscat.com
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