Multiyear sponsorship to include all seven freshwater tournament trails

MINNEAPOLIS (Jan. 5, 2006) - FLW Outdoors announced Tuesday that Lowrance - a world leader in the design, manufacture and marketing of high-quality sport-fishing sonar and Global Positioning System (GPS) mapping instruments - will become the official freshwater electronics sponsor of FLW Outdoors commencing with the 2006 tournament season.

Lowrance equipment will be used on all official freshwater FLW Outdoors boats, and Lowrance will be a visible sponsor of the Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.

As an FLW Outdoors sponsor, Lowrance's premier products will be featured in a variety of media formats, including the "FLW Outdoors" TV program on FSN. Lowrance will also benefit from prominent advertisements in FLW Outdoors Magazine and on FLWOutdoors.com. Further marketing opportunities with FLW Outdoors include sponsor-specific product displays and sampling in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials. Lowrance will also have the opportunity to use the "Proud Sponsor" and "Official Sponsor" labeling on its products.

"Nearly all of our anglers utilize sonar and GPS technology on the water," said Irwin L. Jacobs, chairman of FLW Outdoors. "With Lowrance joining the sponsor family, our tournament boats will now be equipped with the finest electronics the fishing industry has to offer. For 2006, that equipment will include a big-screen LCX-25C sonar-GPS combo at the console, and a full-size color LMS-332C combo at the bow."

Jacobs went on to say: "Lowrance is the clear leader in the industry, and I can't think of a better way for them to market their products than through the world's premier fishing-tournament organization. They have profoundly demonstrated their commitment to grow the sport of fishing."

Lowrance Vice President of Marketing Bob Callaway said: "We're thrilled about our new sponsorship of the FLW Outdoors freshwater circuits. A large percentage of FLW anglers currently use our sonar and GPS products. This sponsorship combines the leading bass and walleye tournament trails with the leading pro anglers, plus the world leader in electronics. It's a win-win situation."

Lowrance Electronics Inc. (Lowrance.com) designs, manufactures and markets sonar and GPS products, digital mapping systems and other accessories under the brand names "Lowrance" and "Eagle" Electronics and "Lowrance Avionics" and "Lowrance Automotive." These products are used in the following primary product markets: marine, general consumer (which includes outdoor recreational use and vehicular navigational systems) and aviation. For additional details about Lowrance products, visit Lowrance.com or Eaglegps.com.

Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com's sponsor page.

For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (270) 252-1000.