LOWRANCE ELECTRONICS INCREASES ASSOCIATION WITH BASS

Brand Is “Official Marine Electronics” of CITGO Bassmaster Tournament Trail

CELEBRATION, Fla. - Lowrance Electronics is continuing its affiliation with BASS as a premier sponsor through 2008, making it the Official Marine Electronics of the CITGO Bassmaster Tournament Trail, BASS announced today.

The CITGO Bassmaster Tournament Trail is comprised of the CITGO Bassmaster Classic, the CITGO Bassmaster Elite Series, the Bassmaster Majors, the Mercury Marine Women’s Bassmaster Tour presented by Triton Boats, the ESPN Outdoors Bassmaster Series presented by Advance Auto Parts, the Junior Bassmaster World Championship, the BASS Federation Nation and CastingKids.

“We are excited to continue our excellent relationship with the premier electronics brand in the business,” said Don Rucks, vice president and general manager of BASS. “This year is an exciting time for our industry and we are happy to be aligned with such a quality brand.”

The agreement will extend a relationship with a sponsor that has been one of the longest-running since BASS’ inception.

As part of the agreement, Lowrance Electronics will be run on all official BASS tournament boats, including wrapped CITGO Bassmaster Elite Series boats and CITGO Bassmaster Classic boats.

“Lowrance is proud to acknowledge its continued sponsorship and support of BASS and all the anglers fishing the CITGO Bassmaster Tournament Trail,” said Dave Ittner, Lowrance director of marketing. “Lowrance continues to provide the latest technology in marine electronics for the benefit of the anglers and the industry.”

Lowrance Electronics Inc. (Lowrance.com) designs, manufactures and markets sonar and GPS products, digital mapping systems, touch screen turn-by-turn navigational systems and other accessories under the brand names "Lowrance" and "Eagle" Electronics and "Lowrance Avionics" and "Lowrance Automotive."

These products are used in the following primary product markets: marine, general consumer (which includes outdoor recreational use and vehicular navigational systems) and aviation. For additional details about Lowrance products, visit Lowrance.com or Eaglegps.com.

BASS is the worldwide authority on bass fishing, sanctioning more than 20,000 events through the BASS Federation annually. Guided by its mission to serve all fishing fans, BASS sets the standard for credibility, professionalism, sportsmanship and conservation, as it has for nearly 40 years.

BASS stages bass fishing tournaments for every skill level and culminates with the CITGO Bassmaster Classic. Through its clubs, youth programs, aquatic resource advocacy, magazine publishing and multimedia platforms, BASS offers the industry’s widest array of services and support to its nearly 550,000 members. The organization is headquartered in Celebration, Fla.

For more information, contact BASS Communications at (407) 566-2208 or visit www.bassmaster.com.