The Lure For a Cure kit is designed to help fund cancer research. This program started with a limited edition Heddon lure kit last year. This year, Bomber Lures is providing the Lure for a Cure kit. It features three limited edition Bomber Pro Model Suspending jerkbaits in colors designed by top pros - Terry Segraves, Peter Thilveros and the legendary Roland Martin. The lures work in fresh and saltwater.

"My immediate family has not been touched by cancer, but seeing friends go through it, I plan to do my best to keep it that way," stated Roland Martin of his involvement with the Lure for a Cure kit.

Sales proceeds from each lure kit will go to The V Foundation for Cancer Research, started in 1993 by ESPN and Jim Valvano, the popular basketball coach and commentator who lost his battle with cancer 11 years ago.

Nick Valvano, brother of Jim Valvano and V Foundation CEO, applauded the anglers and companies who have committed themselves to fighting the disease. "The fight against cancer will be won by people - people who take the time to get involved. We are honored and deeply appreciative that the people of the sport fishing industry - fans, anglers and corporate sponsors, have joined us to raise funding for essential cancer research."

The Lure for a Cure kit is now available on-line at, priced at $14.95.

As part of the announcement of the new lure kit, The V Foundation was presented a check for $10,000 representing contributions derived from the sale of the first Lure for a Cure Kit.

Also an additional $40,000 was raised for The V Foundation from the Kissimmee-St Cloud Convention and Visitors Bureau's annual Angling Against Cancer Benefit Dinner and Tournament.

Entering its fifth year, the Angling Against Cancer fundraiser held each November in Kissimmee, brings together many of the sport's top pros who attend a benefit dinner and fish alongside local sponsors to help raise money for the fight against cancer.

For more on the Angling Against Cancer Benefit Tournament:

To learn more about the V Foundation For Cancer Research:

For more info on the Bomber Lure for a Cure Kit, visit: