MYSTERY SURROUNDS INAUGURAL ‘BUSCH SHOOTOUT’

Bassmaster Classic Champion Takahiro Omori and 12 Other Anglers to Compete for $100,000

ST. LOUIS (Oct. 25, 2004) – This much is certain – competition will be fierce with this field of anglers.  CITGO Bassmaster Classic champion Takahiro Omori, all-time money winner Denny Brauer, and 2001 Classic Champion Kevin VanDam are a few of the anglers who will vie for the first “BUSCH Shootout” Championship title and $100,000.  But, in a move that has not been seen since the early Bassmaster Classic days in the 1970s, the location and format of the event will not be revealed to the competitors until hours before the tournament. 

The “BUSCH Shootout” Championship tournament will take place Oct. 29-30 when the qualifying anglers will be taken to an undisclosed “mystery lake” in the United States.  There they will compete under a “modified showdown format” that will not be announced until just before the tournament’s start. 

“We think that once these guys experience the ‘BUSCH Shootout’ next weekend, they’ll pull out all the stops to make it back in 2005,” said Danny Scott, director of marketing, tactical brands, Anheuser-Busch, Inc.  “The location we’ve chosen offers some challenges for the anglers and they’re going to have a lot of fun trying to bag the biggest catch.”

The angler with the largest catch over the two days will collect the grand prize and each of the other 12 anglers will receive a check for $5,000 – creating a “Shootout” for the top honors and a chance for all participants to earn money. 

“With this field of anglers, the ‘BUSCH Shootout’ should prove to be one of the most exciting competitions of the year that angling fans and enthusiasts will get to watch the following weekend,” said Dean Kessel, vice president and general manager, BASS.  “This event is unique in that it levels the playing field for the anglers throughout the season, giving everyone a shot at winning a spot regardless of their standings.”

The “BUSCH Shootout” will be taped for television broadcast to air from 10:30 a.m. – 11:30 a.m. EST on Nov. 6 on ESPN2, with three rebroadcasts to follow.

Anglers qualified for the “BUSCH Shootout” by producing the heaviest one-day total weight catch at the 10 stops of the CITGO Bassmaster Tournament Trail presented by Busch Beer (Tour and Elite 50), the heaviest single-day weight at the CITGO Bassmaster Open Championship, the CITGO BASS Federation Championship and the CITGO Bassmaster Classic. 

BUSCH beer is the “Official Beer of BASS,” the presenting sponsor of the “CITGO Bassmaster Tournament Trail,” the “BASS Federation Championship,” the “CITGO Bassmaster Classic” and “The CITGO Bassmasters,” a weekly fishing show on ESPN2.  BUSCH beer is committed to supporting BASS anglers across the country through its continued association with BASS, and its sponsorship of Denny Brauer, 15-time winner on the CITGO Bassmaster Tournament Trail presented by BUSCH beer and 1987 Bassmaster Angler of the Year. 

Introduced in 1955, BUSCH Beer quickly and steadily grew to become one of the largest selling beer brands in the sub-premium category and is the sixth best-selling beer brand in the country (Natural Light is the best-selling beer in the subpremium category).  BUSCH beer is brewed by Anheuser-Busch, Inc.  Visit www.busch.com for more information. 

Since Anheuser-Busch was founded in 1852, the company has been dedicated to preserving the environment and conserving natural resources.

Based in St. Louis, Anheuser-Busch, Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc. ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing.  The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. 

For more information, visit www.anheuser-busch.com.