Line and Lure is a unique high tech polymer treatment that dramatically reduces line friction and is guaranteed to add 20% - 30% greater casting distance to any type of fishing line.
VanDam has recently won back-to-back B.A.S.S. Elite 50 Tournaments. Much of his success he attributes to "casting accuracy”.
As a top favorite in the Bassmaster Classic being held July 29th-31st in Philadelphia, PA, Kevin treats all his line with Line and Lure Conditioner saying, “it makes my line more manageable, and really helps when I need to cast to a specific spot like under a boat dock or next to a fallen tree."
This National Advertising Campaign is to support the growing number of fine tackle stores where Line and Lure is available.
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