PRO's Soft ~Bait Glue® Joins Roland Martin Productions for 2005

Ashland, VA (Nov - 12, 2004): Mike Rice, founder and President of Innovative Promotions, the maker of PRO's Soft~Bait Fishing Glue®, and the creator of the glue, today announced a sponsorship/endorsement relationship with Roland Martin Productions for 2005. Martin will endorse the industry-leading fishing glue in his appearances, including his Fishing With Roland Martin television show, a venue that spans more than three decades. He has used the glue for some time "behind the scenes" and has become very satisfied with its performance.

Rice expects the "seeing is believing" aspect of watching the glue being used on the show to not only boost sales, but to be a learning opportunity that will make anglers at all levels feel more "at home" with the product. He calls this relationship a "win-win for all fishermen, from beginners to Pros." Rice's PRO's Soft~Bait Glue® is a unique glue that actually repairs soft plastic baits while fishing, in just a few seconds, to an incredible like-new feel, leaving no odor. It is great for use on knots, rubber, cork, and guide eyes. Rice notes that one of the most important uses is to keep the angler's bait in place on the hook "like a magnet."

PRO's Soft~Bait Glue® has established a core group of loyal followers in the mid-atlantic region and among western anglers. User feedback indicates that where this glue is concerned, familiarity breeds satisfaction and it is quickly added to tackle arsenals as anglers learn about it.

Mike Delvisco, Professional Angler, BassMaster University instructor, and PRO's Soft~Bait Glue's® Pro Staff member calls the glue "a truly unique product that gives me the edge."

Al Pugh, another Pro Staff member, is a writer, and a stubborn traditionalist. He added, "Don't fix it if it ain't broke is a way of life for me, but PRO's Soft~Bait Glue® just became a new tradition. I don't go to the water without it in my tackle and I don't spend a winter or weekend planning a trip without it on my workbench!"

"Our partnership with Roland Martin Productions is like a made-to-order pizza; it's just what everybody wants," says Rice. "Roland uses glue every time he fishes and has long awaited for a product that lives up to it's name, doesn't dry up in the bottle, has a guarantee, and actually gives the sportsmen his money's worth." Rice revels in the idea that creating PRO's Soft~Bait Fishing Glue® will help millions of fishermen fish with more success, whatever species they're fishing for. In addition to the uses mentioned above, the rising costs of soft plastic fishing baits makes repairing them a very attractive and common sense option. Rice's glue does that without the drawbacks of hard glue junctions and ruined glue containers that plagued the effort in the past. This should enable anglers to save hundreds of dollars per year, and that excites Mike Rice. Roland will definitely enable us to reach our target audience," Rice said. "PRO's Soft~Bait Glue® is a key element of any angler's ability to maximize fishing performance on the water."

For more information about PRO's Soft~Bait Glue®, visit or call (888)- 433-3644.

Source: Innovative Promotions / (11/03/2004)