Report Examines Paddlesport Trends in U.S.
| August 11, 2015
A panel at Outdoor Retailer Summer Market is slated to take place, further discussing the growth in paddle participation that reached an all-time high in 2014.
Today, the Outdoor Foundation and The Coleman Company, Inc. released the Special Report on Paddlesports, which provides a detailed look at participation in kayaking, canoeing, rafting and stand up paddling. Among other findings, the report reveals that 21.7 million Americans – 7.4 percent of the population – enjoyed paddling on rivers, lakes, streams and other waterways in 2014.
Overall, all segments of paddle are on the rise, again setting the record for the number of participants with a three million increase since the study began in 2010. Paddlers averaged seven annual outings in 2014, up from 6.8 the year before. Collectively, paddling participants made nearly 216 million outings.
"Paddlesports are increasing in popularity among Americans who desire to connect with the outdoors," said Christine Fanning, executive director of The Outdoor Foundation. "Despite the increase in popularity, there remains growth opportunity, especially among minorities, which are significantly underrepresented in the sport."
The Outdoor Foundation's Special Report on Paddlesports helps the outdoor industry, public agencies and community organizations better understand the trends in paddling. The report uses the latest participation data collected annually by the Outdoor Foundation to present detailed information on participation in kayaking, canoeing, rafting and stand up paddling by gender, age, ethnicity, income, education, geographic region and more.
"We're excited by the continued growth in the paddlesports industry. It shows a bright future for our quality Sevylor products from our inflatable SUPs to our boats, kayaks and canoes," said Robert F. Marcovitch, President and CEO of Coleman. "The Special Report on Paddlesports is an invaluable tool for us to further refine our product offerings and for retailers to plan their paddlesports purchases."
About The Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, youth engagement and charitable investment, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower youth to champion the outdoors on campuses and in communities across the United States. For more information visit: www.outdoorfoundation.org and www.outdoornation.org.
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear and airbeds as well as safety and survival equipment under its Stearns®, Sevylor®, and Aerobed® brands. Founded in 1900 in Wichita, Kan., and headquartered in Golden, Colo., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com