Industry Press Releases

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  • PowerPro Super8Slick V2 braided fishing line is re-engineered with added abrasion toughness

    PowerPro Super8Slick V2 braided fishing line is re-engineered with added abrasion toughness

    Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) coating process. The new braid is offered in nine different pound test designations, and in five spool sizes to fill from one reel, to bulk spools for multiple fills and for reel spooling by your local tackle shop.

  • Two new product series announced from Gene Larew Lures

    Two new product series announced from Gene Larew Lures

    Gene Larew Lures, makers of Bobby Garland crappie baits and Gene Larew bass lures, announces two new product series at the 2018 ICAST fishing tackle trade show

  • When You Cannot See Clearly... Rod Threading Device

    When You Cannot See Clearly... Rod Threading Device

    The  new and patented RTD Rod Threading Device is the first mechanical tool designed to feed line quickly and effortlessly through fishing rod guides, a task many consider to be the sport's most frustrating process.

  • CA B.A.S.S. Nation Event at Lake Nacimiento tournament Rescheduled

    CA B.A.S.S. Nation Event at Lake Nacimiento tournament Rescheduled

    The California B.A.S.S. Nation will visit Lake Nacimiento again this year, but the dates are being moved to December.

  • On the cutting edge of storage innovations, Plano introduces the new A-series

    On the cutting edge of storage innovations, Plano introduces the new A-series

    Keeping tackle and lures organized and easy to find lets anglers spend more time fishing and less time searching. That means organized anglers almost always catch more fish than do the disorganized ones.

  • Mossy Oak Capture Digital Productions Releases Episode 8 of "Elements"

    Mossy Oak Capture Digital Productions Releases Episode 8 of "Elements"

    "Elements" Web Series Features Mossy Oak's Jon Tatum Fishing for Largemouths WEST POINT, MS - From Mossy Oak Capture Digital Productions, Episode 8 of "Elements" featuring Mossy Oak's own Jon Tatum and local Mississippi fishing legend Mitch Harrison as they fish for bass on their home lake in northeastern Mississippi.

  • Bigger Thrills from Larger Size 12 Rapala Ripstop

    Bigger Thrills from Larger Size 12 Rapala Ripstop

    The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. So, they did.

  • Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    When hungry bass are holding deeper than standard swimbaits dive, throw a Storm® 360GT Searchbait Swimmer to reach the strike zone and trigger more bites. A lip built into the lure’s jig head provides added depth control and crankbait-style action.

  • Underwater video footage of walleye, bass and trout/salmon crankbaits in action from Phantom Lures

    Underwater video footage of walleye, bass and trout/salmon crankbaits in action from Phantom Lures

    Phantom Lures, widely known for its design and manufacture of high quality, proven baits is pleased to announce the completion of several new underwater videos that are available for viewing, which capture Phantom’s walleye, bass and trout/salmon crankbaits in action.

  • Mossy Oak teams up with Compass 360 on an outerwear line

    Mossy Oak teams up with Compass 360 on an outerwear line

    Mossy Oak Elements Agua Available on Compass 360 Outerwear WEST POINT, MS - Mossy Oak teams up with Compass 360 on an outerwear line featuring Mossy Oak Elements Agua, the official pattern of B.A.S.S. and Major League Fishing. Compass 360 products in Elements Agua are immediately available.

  • Frogg Toggs will outfit14 of the Major League Fishing Select & Cup Pro-Anglers throughout 2019

    Frogg Toggs will outfit14 of the Major League Fishing Select & Cup Pro-Anglers throughout 2019

    frogg toggs® will be just about everywhere you look in 2019 including a new Outdoor Channel’s Major League Fishing partnership. frogg toggs® will be outfitting 14 of the Major League Fishing Select & Cup Pro-Anglers throughout the 2019 season scheduled to air in January 2019.

  • New Digital Curado Baitcasters From Shimano

    New Digital Curado Baitcasters From Shimano

    Utilizing a microcomputer to control brake force at every moment of the cast, Shimano brings its digital control technology (I-DC4) to a new series of Curado baitcasting reels. Built upon a reel already known for its durability, dependability, and versatility, the new Shimano Curado DC reels will quickly allow all anglers - from the most to avid tournament angler to those who are intimidated by baitcasting reels and the backlashes that can happen - to cast smarter by allowing the DC’s microcomputer to monitor spool speed 1,000 times every second and apply the perfect amount of brake to prevent backlashes and maximize distance. Being introduced at ICAST 2018 and available in August, the DC series includes the Curado DC150 and left-hand retrieve DC151 with 6.2:1 gear ratios, the Curado DC150HG and DC151HG with 7.4:1 gear ratios, and the even higher speed Curado DC150XG and DC151XG with 8.5:1 gear ratios.

  • Features of the SCAMP Squarebill from 13 Fishing

    Features of the SCAMP Squarebill from 13 Fishing

    The 13 Fishing SCAMP squarebill features an Airfoil Carbon injected bill that is thinner, stronger, and more sensitive than any bill in its category. The tie-down is in direct contact with the bill, so the angler can feel everything the lure encounters. This bill also excels at deflection and produces an erratic hunting action that triggers strikes.

  • The New VMC Tokyo Rig to Target Thick Grass

    The New VMC Tokyo Rig to Target Thick Grass

    Punching through grass mats with heavy tungsten weights is sometimes the best way to get bass to bite and the hardest way to keep them buttoned up. The new VMC® Tokyo Rig does both jobs better, triggering more bites and bringing more bass into the boat.

  • Swimbait offered in 3.5-inch version for expanded capabilities.

    Swimbait offered in 3.5-inch version for expanded capabilities.

    The original 4.5-inch solid body YUM® Pulse proves that a swimbait is not simply just a bait that swims. With a hard thumping tail and over-exaggerated backward slanting ribs, the bait is popular for rigging on swimbait hooks, finesse presentations, YUMbrella Flash Mob Jr. rigs, jigheads, belly weighted hooks, weightless hooks, Texas Rigs or as a trailer. Now the Pulse is offered in the 3.5-inch version for expanded capabilities.

  • Kayak performance in a compact, nimble format from Old Town

    Kayak performance in a compact, nimble format from Old Town

    Old Town is proud to unveil its all-new Topwater™ Series, which offers great Old Town performance in a compact, nimble format. A marriage of stability and performance, the Topwater—with the all-new ultra-stable DoubleU™ hull—quietly glides through any water condition while providing a stable, comfortable stand-up fishing platform. Equipped with thoughtful onboard tackle and rod management and a revolutionary universal transducer mount, even the most discriminating anglers will be impressed by the overall fishability of the new Topwater Series: paddle versions Topwater 106 and Topwater 120; and a pedal-driven model, the Topwater PDL.

  • Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    One of the truest tests of authentic angling talent unfolds on the fourth day of most Bassmaster Elite Series events. An open mind and the confidence to make essential adjustments inevitably unlocks success. But when the dust settles after a few days of intense fishing pressure, victory inevitably comes to anglers with the skill to make subtle tweaks in presentation.

  • New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    Manueverig through the mangroves. Skillful pedal-trolling just outside the breaking surf. Pitching tight to barnacled and razorish jetties and pilings. Precision hovering and vertical jigging over shallow wrecks and reefs. These are the arts and sciences of saltwater kayak fishing…

  • Tin Football Jigs Announced for Bass Anglers by Bullet Weights

    Tin Football Jigs Announced for Bass Anglers by Bullet Weights

    Bullet Weights® offers another effective non-lead alternative for bass anglers with its new tin football jigs. They will be featured in the Bullet Weights booth (#1808) July 11-13 at the 2018 ICAST show in Orlando, Florida.

  • Mossy Oak Hits the 2018 ICAST Event with Momentum

    Mossy Oak Hits the 2018 ICAST Event with Momentum

    Mossy Oak launched its first fishing pattern, Elements Agua, at the ICAST show in July 2017. Since then, Mossy Oak has built the Mossy Oak Fishing Team to eight of the top anglers in the world in both saltwater and freshwater categories.   In addition Elements Agua has been named the official pattern of B.A.S.S., Major League Fishing and the Cabela's Collegiate Bass Fishing Series. Mossy Oak Fishing has also stepped up to sponsor bass fishing competitions for anglers from the high school level up.