Industry Press Releases
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First Live Coverage to Opens
The excitement of sportfishing kicks off again in June with seven tournaments remaining in the hotly contested
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Perfect Paddletails
Why the finite selection? Because in truth, it is all you really need. And of the two, paddletails dominate the scene, as baitfish account for the lion’s share of what inshore saltwater gamefish consume.
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Seeking Frog Walkers
With an innocent little splash, the defenseless amphibian belly-flops into the drink.
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How to Fish a New Lake Edwin Evers on Project E
Evers calls it a “project” because he knows that the quest to become a better angler is a journey — not a destination.
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New Under Spin Head
Gamakatsu has put a different spin on the new Under Spin Head which is similar to their extremely popular Swim Bait Head.
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May is Mojo Madness Month!
There are many good reasons why our expansive Mojo family of species- and technique-specific fishing rods are so popular with anglers, but most say it all comes down to the exceptional performance they deliver at a really attractive price.
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Lunkerhunt Introduces Gambit Swimbait
Lunkerhunt is known for producing innovative, high-quality lures that deliver fish time and time again. The recently released Gambit is no exception; it’s the first pre-rigged hollow body swimbait of its
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Online Fishing Tournament for Charity
Aqua-Vu® Announces Online Fishing Tournament for Charity Three-week ‘Fishing for Dreams’ virtual bass derby to help children going through tough times
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Win New Bass Cat Boat and Trip to Fish with Hank Cherry
Achance to win an all-expenses paid trip to fish alongside a Bassmaster Classic champion and a new Bass Cat boat with Mercury engine in their new “Fish With Hank Cherry” sweepstakes.
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TakLogic Technology from Lure Lock
The 4-inch deep tackle box, complete with Tak Logic Technology Gel and 4-in-1 box offers a unique divider system allowing anglers to customize their box from one to 24 compartments, or remove all the dividers altogether and use the two, one-inch trays for three levels of tackle organization.
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Depths and Shallows with SPRO
Tournament ready right out of the package, the SPRO Fat Papa series of crankbaits coax bites from bass in the shallows down to the mid-depths.
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St. Croix Rods Scores for Female Anglers
The events of the past few months have redefined “normal” for almost everyone.
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Alive and Fishing
There are times when having a supply of energetic, frisky live bait can make the difference between a limit and going home skunked.
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Outfit for every region, condition, and inshore species that swims
Top 5 Saltwater Shrimp and Jerkbaits
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Greater Detail and Coverage from Lowrance
The new high-resolution mapping features performance improvements, more detail and greater lake coverage than the popular C-MAP US Enhanced map previously included with HDS LIVE.
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Frabill's most technologically advanced series of nets
Land the Big Ones with Frabill's most technologically advanced series of nets is adding a beefy new addition.
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"Let's Get Reel" Instagram Live Series
Tune in every Friday on Instagram LIVE as @OkumaFishingUSA talks shop with notable guests throughout the fishing industry. Get up to date on the latest techniques, fisheries, and regulations.