Pure Fishing Offered for Sale
Posted: Wed May 09, 2018 9:42 pm
"Newell Brands announced that it is exploring strategic options, including the possibility of divestiture, of our portfolio of fishing brands," Sinatra said. "Our Pure Fishing Division remains an important part of our company during this period of transition and we are committed to identifying the right owner that will be a better strategic fit and unlock new opportunities for these brands and their employees."
The brands selected to be held for sale, ranging from Pure Fishing to Rubbermaid, make up approximately 35 percent of the company's net sales, according to the company announcement. Area philanthropist and former Congressman Berkley Bedell founded the company that became Pure Fishing with $50 of paper route money in 1937...
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Pure Fishing Brands Include:
Abu Garcia®
All Star®
Berkley®
Chub®
Fenwick®
Greys®
Hardy®
Hodgman®
Johnson™
JRC®
Mitchell®
PENN®
Pflueger®
Sebile®
Shakespeare®
Spiderwire®
Stren®