FLW OUTDOORS® OFFERS THE ULTIMATE FISHING BAIT

A CHANCE TO WIN $5 MILLION

MINNEAPOLIS - (Dec. 17, 2007) – Dangling the opportunity to win as much as $5 million, FLW Outdoors® announces the largest fantasy sports payout in history with the introduction of FLW Fantasy FishingTM.

FLW Fantasy Fishing is free to play. Participants can log onto fantasyfishing.com to enter for their chance to land the catch of a lifetime with a guaranteed $1.7 million in cash prizes, with the cumulative point’s winner taking home a guaranteed $1 million cash prize. Thousands of participants also have the opportunity to win prizes worth hundreds of thousands of dollars including boats, vehicles, ATVs, personal watercrafts, gift cards and much more. Plus, those who register starting December 21, 2007 have the chance to collect a bonus prize up to an additional $5 million. The first player to correctly pick the top seven anglers in the correct order for any tournament in the Wal-Mart™ FLW Tour® or Forrest Wood Cup wins!

“Anyone could win and become the first-ever, fantasy sports multi-millionaire just by playing FLW Fantasy Fishing.” said Irwin Jacobs, chairman of FLW Outdoors. “With the popularity and profile of professional angling on the rise and with the first-ever recently-awarded $1 million first place payout at the 2007 Forrest Wood Cup, we knew it was time give the public an opportunity to win just like professional anglers.”

Participants can begin determining their fantasy fishing teams in January. The fantasy-fishing season kicks off February 28, 2008 in conjunction with the beginning of the Wal-Mart™ FLW Tour® on Lake Toho in Kissimmee, Fla. The season culminates August 14-17, 2008 at the prestigious Forrest Wood Cup in Columbia, S.C.

Consisting of seven events, FLW Fantasy Fishing mirrors the Wal-Mart FLW Tour schedule that includes six regular season tournaments and the Forrest Wood Cup.

Each lucrative tournament allows participants to create and rank their own pro angler team of ten anglers they think will place the highest in the next Wal-Mart FLW Tour event with the chance to win over $1.7 million in cash prizes, plus boats, vehicles, ATVs, personal watercrafts, gift cards and much more all building up to the championship tournament, the Forrest Wood Cup. Then, one lucky FLW Fantasy Fishing participant who earns the most cumulative points over the seven events will win a $1 million cash grand prize, guaranteed. FLW Fantasy Fishing also allows participants to set up their own leagues.

Not only will participants have the chance to win the largest prize ever awarded in a fantasy sport, they’ll also have the opportunity to win thousands of prizes from several of FLW Outdoors’ great sponsors.

How FLW Fantasy Fishing Works

FLW Fantasy Fishing participants earn points based on their fantasy fishing team of ten anglers’ placement finishes for each tournament in the Wal-Mart FLW Tour. Each of the six regular season tournaments will award $100,000 to the participant with the most points. Another $100,000 will go to the participant with the most points in the Forrest Wood Cup. The $1 million cash prize then goes to the cumulative-points-winner over all six regular season tournaments and the Forrest Wood Cup.

In addition to all of the other prizes, participants who register beginning December 21, 2007 can collect up to an additional $5 million for winning the Early Sign-Up Top 7 Exacta Bonus Game. The first player to correctly pick the top seven anglers in the correct order for any of the designated tournaments wins. Participants can sign up for the bonus game on http://www.fantasyfishing.com/static/pick7.cfm .

For more information on FLW Outdoors Fantasy Fishing, please visit fantasyfishing.com and for information on FLW Outdoors, please visit FLWOutdoors.com.

About FLW Outdoors®

FLW Outdoors® is named after the legendary founder of Ranger® Boats, Forrest L. Wood, and it conducts the following tournament circuits:

Wal-MartTM FLW Tour®
Wal-MartTM FLW® Series
StrenTM Series
Wal-MartTM Bass Fishing League
Ranger® Owners Tournament Championship SeriesTM
Wal-MartTM FLW® Walleye Tour
Wal-MartTM FLW® Walleye League
Wal-MartTM FLW® Kingfish Tour
Wal-MartTM FLW® Kingfish Series
Wal-MartTM FLW® Redfish Series
Wal-MartTM FLW® Striper Series

These circuits offer combined purses of nearly $43 million through 240 events in 2007.

Wal-Mart and many of America’s largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world’s leading supporter of tournament fishing. For more information about Wal-Mart, visit Walmart.com.

For more information about FLW Outdoors and its tournaments, browse FLWOutdoors.com or call (270) 252-1000.