BIRMINGHAM, Ala. - A.R.E. Accessories has
obtained title rights to the third and eighth events of the 2014 Bassmaster
Elite Series.
The Massillon, Ohio-based company's name heads up the April 3-6 tournament in
Missouri and the Aug. 21-24 competition in New York.
The event names, respectively, are A.R.E. Truck Caps Elite at Table Rock Lake
and A.R.E. Truck Caps Elite at Cayuga Lake. The two titles mark the first time
A.R.E. has partnered in such a sponsorship, with B.A.S.S., which conducts the
Elite Series, the most prestigious bass fishing circuit in the world.
A.R.E. is offering a bonus to Elite pros: At both of the 2014 Elite events, the
highest finisher who has an A.R.E. truck cap or cover on their tow vehicle will
receive a $2,500 A.R.E. Fishing Team Award.
"Long-time leaders in their respective industries, A.R.E. and B.A.S.S. are
a great fit," said Bruce Akin, CEO of B.A.S.S., which owns the Bassmaster
Elite Series. "Both companies know and serve their markets very well. As
B.A.S.S. kicks off its ninth Elite Series season this month, we are proud to
combine that expertise for the benefit of our 500,000-plus B.A.S.S. members and
fishing fans worldwide."
"We look forward to the Bassmaster events because they bring together a
large population of outdoor sporting enthusiasts who truly value high-quality
trucks, accessories and sporting gear," said Bryan Baker, A.R.E. director
of marketing.
At the Missouri event in Branson and at the New York event in Union Springs and
Auburn, fans can view the custom 2014 A.R.E. Fishing Team Toyota Tundra topped
by an A.R.E. Z-Series Truck Cap.
Several Elite pros serve as A.R.E. brand ambassadors, such as Elite Series
rookie Justin Lucas of Guntersville, Ala. He displayed his A.R.E. Z-Series
truck cap on his 2014 Toyota Tundra at last month's 2014 GEICO Bassmaster
Classic presented by Diet Mountain Dew and GoPro.
A.R.E. is best known among outdoor enthusiasts for its truck caps and tonneau covers. The 45-year-old company also manufactures
and markets a wide range of other vehicle accessories such as cargo slides,
storage racks, pickup vaults and fishing rod transport holders, as well as work
truck and commercial products. For product information, go to www.4are.com.
About A.R.E.
A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a
leading manufacturer of fiberglass truck caps and hard tonneau
covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.'s more than
700 employees create the products that are sold through a network of more than
650 independent authorized dealers. For more information, contact A.R.E. at 400
Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648; email contact@4are.com; call 330-830-7800; or
visit www.4are.com.
2014 Bassmaster Elite Series Official Sponsors: Toyota, Bass Pro Shops,
Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Nitro Boats,
Skeeter Boats, Triton Boats, Yamaha
2014 Bassmaster Elite Series Supporting Sponsors: Booyah, Carhartt, Diet
Mountain Dew, Livingston Lures, Lowrance, Plano, Power-Pole, Rigid Industries,
Shimano
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture
of the sport. Headquartered in Birmingham, Ala., the 500,000-member
organization's fully integrated media platforms include the industry's leading
magazines (Bassmaster and B.A.S.S. Times), Website (Bassmaster.com), television
show (The Bassmasters on ESPN2), social media
programs and events. For more than 45 years, B.A.S.S. has been dedicated to
access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each
level of competition, including the Bassmaster Elite Series, Bass Pro Shops
Bassmaster Open Series presented by Allstate, B.A.S.S. Nation events, Carhartt
Bassmaster College Series, Bassmaster High School Series, Toyota Bonus Bucks
Bassmaster Team Championship and the ultimate celebration of competitive
fishing, the GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro
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