A.R.E. Is New Title Sponsor Of Bassmaster Elite Series Events

BIRMINGHAM, Ala. - A.R.E. Accessories has obtained title rights to the third and eighth events of the 2014 Bassmaster Elite Series.

The Massillon, Ohio-based company's name heads up the April 3-6 tournament in Missouri and the Aug. 21-24 competition in New York.

The event names, respectively, are A.R.E. Truck Caps Elite at Table Rock Lake and A.R.E. Truck Caps Elite at Cayuga Lake. The two titles mark the first time A.R.E. has partnered in such a sponsorship, with B.A.S.S., which conducts the Elite Series, the most prestigious bass fishing circuit in the world.

A.R.E. is offering a bonus to Elite pros: At both of the 2014 Elite events, the highest finisher who has an A.R.E. truck cap or cover on their tow vehicle will receive a $2,500 A.R.E. Fishing Team Award.

"Long-time leaders in their respective industries, A.R.E. and B.A.S.S. are a great fit," said Bruce Akin, CEO of B.A.S.S., which owns the Bassmaster Elite Series. "Both companies know and serve their markets very well. As B.A.S.S. kicks off its ninth Elite Series season this month, we are proud to combine that expertise for the benefit of our 500,000-plus B.A.S.S. members and fishing fans worldwide."

"We look forward to the Bassmaster events because they bring together a large population of outdoor sporting enthusiasts who truly value high-quality trucks, accessories and sporting gear," said Bryan Baker, A.R.E. director of marketing.

At the Missouri event in Branson and at the New York event in Union Springs and Auburn, fans can view the custom 2014 A.R.E. Fishing Team Toyota Tundra topped by an A.R.E. Z-Series Truck Cap.

Several Elite pros serve as A.R.E. brand ambassadors, such as Elite Series rookie Justin Lucas of Guntersville, Ala. He displayed his A.R.E. Z-Series truck cap on his 2014 Toyota Tundra at last month's 2014 GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro.

A.R.E. is best known among outdoor enthusiasts for its truck caps and tonneau covers. The 45-year-old company also manufactures and markets a wide range of other vehicle accessories such as cargo slides, storage racks, pickup vaults and fishing rod transport holders, as well as work truck and commercial products. For product information, go to www.4are.com.

About A.R.E.
A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.'s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648; email contact@4are.com; call 330-830-7800; or visit www.4are.com.

2014 Bassmaster Elite Series Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Nitro Boats, Skeeter Boats, Triton Boats, Yamaha

2014 Bassmaster Elite Series Supporting Sponsors: Booyah, Carhartt, Diet Mountain Dew, Livingston Lures, Lowrance, Plano, Power-Pole, Rigid Industries, Shimano

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), Website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro