Industry News Updates
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Hundreds of Thousands of Big Bass Offspring in 2021
19 were available for spawning, and combined they spawned a total of 18 times
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Lake Oroville are anticipated to reach historic lows
Decreasing lake levels are also anticipated to affect power generation at the Hyatt Powerplant if water drops below the elevation range required for safe operation.
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Record-Setting Smallmouth Caught in Pre Fish
That could be the biggest smallmouth you'll catch in your entire life," Diede recalls his fishing buddies saying that afternoon
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APEX Tour and the West Coast
The big picture plan does not exclude those anglers who are successful out west and in a few months that will be public knowledge. They need to sit tight and trust what they’ve been told to date. In October we still intend to open the book once everything is in place and it’s growing every day.
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Ever-evolving tackle management solutions
Grandpa’s old metal box and your Dad’s plastic tray tackle box are now collector’s items.
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Meticulously designed Fenwick Elite Inshore rods
A lightweight, strong, and balanced inshore rod, with backbone to control large fish.
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Best overall value in the PENN saltwater lineup
The updated PENN Pursuit IV features new cosmetics and durable construction with a smooth gear system anglers expect from PENN reels.
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Delta's emergency drought salinity barrier complete
Californians who rely on Delta-based federal and state water
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New HARDCORE styles for 2022
Click the video links below to learn more about our new styles of baits for 2022.
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