Industry Press Releases
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Live Smart, Fish Smart with Bassmaster
In Uncertain Times Bassmaster says Live Smart, Fish Smart Bassmaster has launched a new initiative called Live Smart, Fish Smart, along with the social media hashtags, #livesmart #fishsmart, designed specifically for life in these unsettling times.
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Stainless Steel Pliers Debut from Gamakatsu
Gamakatsu® Debuts Stainless Steel Pliers Tacoma, Washington Made of stainless steel to ward off corrosion and rust, Gamakatsu's heavy-duty pliers will become the tool you reach for whether you're an avid salt or freshwater angler.
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No Slacking on Braided Fishing Lines
Lunkerhunt Isn’t Slacking on Braided Fishing Lines Your fishing line choice can literally make or break your fishing trip, so a quality spool or two is essential to every angler’s arsenal.
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MLF Bass Pro Tour Put on Hold
MLF Postpones Stage Five of the Bass Pro Tour, Originally Scheduled for Late April 2020 MLF Bass Pro Tour
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Finesse Jig Head Added to Gamakatsu
There was a time when you didn't see bass anglers using spinning gear very much
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Texas Insider Fishing Report Debuts
. You can catch all the reports, rigs, techniques and new products on Thursday evenings with encores on Fridays and Saturdays.
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Special Spring Pricing from LIVETARGET
There are plenty of healthy things to do during these troubled times. Take a hike. Walk the dog. Do cartwheels in the front yard. And get out and fish!
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Breaking Down the Bass Jig
Elite jig angler David Walker recounts the care of crafting the CrossEyeZ™ jig series
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Tips & Tricks: Upgrade Your Element Sonar/GPS
Stay ahead of the game with free and easy software updates that unlock new features and functionality
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High-definition underwater video reveals remarkable fish spawning behavior
Fish that aren’t spawning appear very lean relative to the spawners. They arrive first on the spawning shoal, where they eat every living organism that will not leave the area.
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Fire-Up Prespawn Bass
Fire-Up Prespawn Bass With LIVETARGET™ Amazingly life-like jerkbaits are sure to sting bass this spring
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Humminbird and Minn Kota Debuts One-Boat Challenge,
The contestants will battle using One-Boat Network™ technologies to see which team can catch the most fish for a chance to win $10,000 for their fishing charity of choice
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Gamakatsu's Dry Bags Make Security Easy
Necessities- cell phones, wallets, car keys, sunglasses, extra clothes, snacks, water, rain gear. We all need some way of keeping those things safe, available and out of the weather when we are on the water or in the field. Dry bags, like Gamakatsu's new 10L and 20L Dry Bags, are the answer.
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A Time to Wonder . . . and a Time to Fish
Z-Man® leadership lays out pandemic-response plan, helps calm concerns over health and economic hardships
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Longtime Partnership Continues for IGFA, Plano
Since its inception in 1939, the IGFA had been at the forefront of the study of game fishes, promoting and maintaining the highest standards and ethics of sport and recreational angling, data accumulation and record keeping. IGFA's goal has always been to serve science and the sport of fishing.
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Coveted Z-Man® ChatterBait® bladed jig dominates Bassmaster championship once again
The ‘JackHammer Classic’ Coveted Z-Man® ChatterBait® bladed jig dominates Bassmaster championship once again
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