Industry Press Releases

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  • New Digital Curado Baitcasters From Shimano

    New Digital Curado Baitcasters From Shimano

    Utilizing a microcomputer to control brake force at every moment of the cast, Shimano brings its digital control technology (I-DC4) to a new series of Curado baitcasting reels. Built upon a reel already known for its durability, dependability, and versatility, the new Shimano Curado DC reels will quickly allow all anglers - from the most to avid tournament angler to those who are intimidated by baitcasting reels and the backlashes that can happen - to cast smarter by allowing the DC’s microcomputer to monitor spool speed 1,000 times every second and apply the perfect amount of brake to prevent backlashes and maximize distance. Being introduced at ICAST 2018 and available in August, the DC series includes the Curado DC150 and left-hand retrieve DC151 with 6.2:1 gear ratios, the Curado DC150HG and DC151HG with 7.4:1 gear ratios, and the even higher speed Curado DC150XG and DC151XG with 8.5:1 gear ratios.

  • Features of the SCAMP Squarebill from 13 Fishing

    Features of the SCAMP Squarebill from 13 Fishing

    The 13 Fishing SCAMP squarebill features an Airfoil Carbon injected bill that is thinner, stronger, and more sensitive than any bill in its category. The tie-down is in direct contact with the bill, so the angler can feel everything the lure encounters. This bill also excels at deflection and produces an erratic hunting action that triggers strikes.

  • The New VMC Tokyo Rig to Target Thick Grass

    The New VMC Tokyo Rig to Target Thick Grass

    Punching through grass mats with heavy tungsten weights is sometimes the best way to get bass to bite and the hardest way to keep them buttoned up. The new VMC® Tokyo Rig does both jobs better, triggering more bites and bringing more bass into the boat.

  • Swimbait offered in 3.5-inch version for expanded capabilities.

    Swimbait offered in 3.5-inch version for expanded capabilities.

    The original 4.5-inch solid body YUM® Pulse proves that a swimbait is not simply just a bait that swims. With a hard thumping tail and over-exaggerated backward slanting ribs, the bait is popular for rigging on swimbait hooks, finesse presentations, YUMbrella Flash Mob Jr. rigs, jigheads, belly weighted hooks, weightless hooks, Texas Rigs or as a trailer. Now the Pulse is offered in the 3.5-inch version for expanded capabilities.

  • Kayak performance in a compact, nimble format from Old Town

    Kayak performance in a compact, nimble format from Old Town

    Old Town is proud to unveil its all-new Topwater™ Series, which offers great Old Town performance in a compact, nimble format. A marriage of stability and performance, the Topwater—with the all-new ultra-stable DoubleU™ hull—quietly glides through any water condition while providing a stable, comfortable stand-up fishing platform. Equipped with thoughtful onboard tackle and rod management and a revolutionary universal transducer mount, even the most discriminating anglers will be impressed by the overall fishability of the new Topwater Series: paddle versions Topwater 106 and Topwater 120; and a pedal-driven model, the Topwater PDL.

  • Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    Z-Man® pro Mark Daniels Jr. earns first Bassmaster Elite Series win

    One of the truest tests of authentic angling talent unfolds on the fourth day of most Bassmaster Elite Series events. An open mind and the confidence to make essential adjustments inevitably unlocks success. But when the dust settles after a few days of intense fishing pressure, victory inevitably comes to anglers with the skill to make subtle tweaks in presentation.

  • New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    Manueverig through the mangroves. Skillful pedal-trolling just outside the breaking surf. Pitching tight to barnacled and razorish jetties and pilings. Precision hovering and vertical jigging over shallow wrecks and reefs. These are the arts and sciences of saltwater kayak fishing…

  • Tin Football Jigs Announced for Bass Anglers by Bullet Weights

    Tin Football Jigs Announced for Bass Anglers by Bullet Weights

    Bullet Weights® offers another effective non-lead alternative for bass anglers with its new tin football jigs. They will be featured in the Bullet Weights booth (#1808) July 11-13 at the 2018 ICAST show in Orlando, Florida.

  • Mossy Oak Hits the 2018 ICAST Event with Momentum

    Mossy Oak Hits the 2018 ICAST Event with Momentum

    Mossy Oak launched its first fishing pattern, Elements Agua, at the ICAST show in July 2017. Since then, Mossy Oak has built the Mossy Oak Fishing Team to eight of the top anglers in the world in both saltwater and freshwater categories.   In addition Elements Agua has been named the official pattern of B.A.S.S., Major League Fishing and the Cabela's Collegiate Bass Fishing Series. Mossy Oak Fishing has also stepped up to sponsor bass fishing competitions for anglers from the high school level up.

  • 300-hp Diesel Outboard Launched

    300-hp Diesel Outboard Launched

    Following an intensive ten-year development program, British diesel engine innovator, Cox Powertrain, reveals the final concept of its highly-anticipated diesel outboard engine, the CXO300, at Seawork International.

  • 2018 B.A.S.S. Nation Championship to be Held On Pickwick

    2018 B.A.S.S. Nation Championship to be Held On Pickwick

    The 2018 Academy Sports + Outdoors B.A.S.S. Nation Championship presented by Magellan Outdoors will be held on Alabama’s Pickwick Lake, Nov. 8-10. Caleb Sumrall, who is now an Elite Series rookie, won the title last year and a berth to compete in the 2018 GEICO Bassmaster Classic presented by DICK’S Sporting Goods.

  • New Fishing Line Featured at ICAST by TrueTimber

    New Fishing Line Featured at ICAST by TrueTimber

    TrueTimber invites attendees of ICAST, the world’s largest sportfishing trade show, to visit the TrueTimber booth (5446) to see an assortment of performance gear in some of the company’s most sought-after camouflage patterns. Exhibiting at the show for the first time, TrueTimber is pleased to showcase an exciting new product line designed specifically for the fishing and outdoor community. Attendees can also discuss licensing opportunities and meet professional bass angler and TrueTimber brand ambassador Edwin Evers.

  • Bassmaster's 2018 Best Bass Lakes in America are Announced

    Bassmaster's 2018 Best Bass Lakes in America are Announced

    After three years of hovering in the Top 5 of Bassmaster Magazine’s 100 Best Bass Lakes rankings, Texas’ Sam Rayburn Reservoir finally takes the crown for being the best bass lake in the nation for 2018.

  • Collegiate Bass Fishing Tournament Series™ will air on the Discovery Channel

    Collegiate Bass Fishing Tournament Series™ will air on the Discovery Channel

    The 2018 Season of  Cabela's Collegiate Bass Fishing Tournament Series™ will air on the Discovery Channel beginning on July 8, 2018.   Fans of the Cabela's Collegiate Bass Fishing Tournament Series™ can tune in every Sunday at 8:30 a.m. EST to see latest college bass fishing action.

  • $30,000 Donation Serves as Catalyst for Ongoing Sustainability Measures in SportsFishing Industry

    $30,000 Donation Serves as Catalyst for Ongoing Sustainability Measures in SportsFishing Industry

    As part of the Conservation Partnership, the whisky brand will contribute $30,000 to B.A.S.S. Nation conservation projects in Georgia, Missouri and Texas. Each state organization will receive $10,000.

  • Eleven models from ST. Croix cover beginning to advanced fly anglers

    Eleven models from ST. Croix cover beginning to advanced fly anglers

    Good trout fishing isn’t too hard to find. Affordable, versatile and smooth-casting fly rods designed for a myriad of trout fishing applications and techniques shouldn’t be either. This line of thinking is the inspiration behind St. Croix’s all-new series of Mojo Trout freshwater fly rods.

  • Day 3 Mark Daniels Jr Expands Lead At Bassmaster Elite Series Event On Lake Oahe

    Day 3 Mark Daniels Jr Expands Lead At Bassmaster Elite Series Event On Lake Oahe

    Mark Daniels Jr. of Tuskegee, Ala., maintains the lead on the third day of the Berkley Bassmaster Elite at Lake Oahe presented by Abu Garcia, with a three-day total weight of 56 pounds, 6 ounces.

  • CHAD GRIGSBY LEADS DAY 2 AT FLW TOUR STOP ON LAKE ST. CLAIR

    CHAD GRIGSBY LEADS DAY 2 AT FLW TOUR STOP ON LAKE ST. CLAIR

    FLW Tour pro Chad Grigsby of Maple Grove, Minnesota, brought another limit of smallmouth bass to the scale Friday – this one weighing 24 pounds, 4 ounces – to maintain his lead after Day Two of the FLW Tour at Lake St. Clair presented by Mercury. The 180-boat field is now cut to just the top 30, and Grigsby will start Saturday’s Day Three of competition with a slim 4-ounce lead over Costa pro Dylan Hays of Sheridan, Arkansas (49-13), who sits in second. Local ace Scott Dobson of Clarkston, Michigan is in fourth place with 10 bass totaling 46-5.

  • Mark Daniels Jr. Leads Ohae In Bassmaster Elite Event

    Mark Daniels Jr. Leads Ohae In Bassmaster Elite Event

    Mark Daniels Jr. of Tuskegee, Ala., takes the lead on the second day of the Berkley Bassmaster Elite at Lake Oahe presented by Abu Garcia, with a two-day total weight of 39 pounds.

  • Berkley pro David Fritts Leads Day 1 at Bassmaster Elite event at Lake Oahe

    Berkley pro David Fritts Leads Day 1 at Bassmaster Elite event at Lake Oahe

    David Fritts of Lexington, N.C., takes the lead on the first day of the Berkley Bassmaster Elite at Lake Oahe presented by Abu Garcia, bringing 19  pounds, 7 ounces to the scales on Friday.