Industry Press Releases
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Tournament jacket from GILL represents years of product development
Wind, waves, rain, sleet, and snow… There’s nothing more miserable than getting wet, cold, and clammy on the water.
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Revolutionizing the Kayak...Again
Hobie® MirageDrive® 360 Technology Delivers Full-Circle Power Introducing Groundbreaking 360-Degree Rotating Pedal Drive and Kick-Up Fins on 2020 Hobie Mirage Pro Angler™ 360 Series
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Fishing Just Got Less Funky
Fishing Just Got a Lot Less Funky NEW OZ by ScentLok Radial EZ and Radial Nano destroy odors, bacteria, mold and fungus
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Fish Monkey® applies futuristic technology to new Yeti Series
If ever an angler truly required high-level hand protection, Northern Minnesota ice fishing guide, Brian “Bro” Brosdahl would be that man.
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Z-Man’s® salty yet buoyant TRD BugZ™ moves and smacks of bass food
Z-Man has become the undisputed authority on finesse fishing for one big—actually, little— reason,” says professional bass man, Mark Daniels, Jr.ood
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Being innovative is what allows BOTE to Stand Apart
BE THE FIRST TO KNOW WHAT’S COMING! From designing the world’s first fishing specific stand up paddle board to pushing boundaries in many water-lifestyle categories, BOTE continues to push forward. The next product release will be no exception.
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New frog design with Injected Core Technology™ (ICT) allows fantastic fishing on top or sub-surface
LIVETARGET is proud to usher in a new era of frog bait design with its introduction of the Freestyle Frog, a surface commotion soft plastic bait that can also be fished beneath the waterline.
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NEW Mach Smash Baitcast Combo from Lew's
Since Lew’s changed the game several years ago in the rod and reel combo market with the Mach series, each year we’ve seen the line expand in ways the fishing market never thought possible for a combo.
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frogg toggs® debuts its all new shoe line
The biggest event of the season for outdoor media is here and frogg toggs has plenty for you to enjoy and experience during this epic ICAST week including new product announcements, Pro Staff meet and greets, and free beer.
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New propellers announced from Yamaha
Yamaha Marine announced today the addition of a new V MAX SHO® 200 X-Shaft model and three new, even-pitch XTO OS®propellers for the powerful V8 XTO Offshore®. The new outboard and propellers expand customer options to offer more diverse boating applications in fresh and saltwater.
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Panther Martin is introducing 3 updated versions of the WillowStrike™ Spinners
Panther Martin® WillowStrike™ Fly & Spotted Port Jefferson, NY: After a successful run with the 2019 introduction of WillowStrike™ Spinners, Panther Martin is introducing 3 updated versions of the popular lure - the WillowStrike™ Regular Fly, WillowStrike™ Metal Fly and the WillowStrike™ Spotted.
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Learn how the underwater fishing camera is expanding fishing’s appeal to youth
Aiming to transform fishing into a more inclusive activity for all ages and experience levels, Texas-based GoFish Cam has introduced an advanced wireless fishing camera to offer an unprecedented look underwater.
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New Erratic Shiner Brings Spoon from LIVETARGET
LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category
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New Z-Man® SlingBladeZ™ Power Finesse Spinnerbait exhibits cutting-edge engineering
Small Vibes Make Big (Bass) Impressions New Z-Man® SlingBladeZ™ Power Finesse Spinnerbait exhibits cutting-edge engineering in a compact package
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Anglers will have a chance to win more than $100,000 in prize money for fishing the event.
Simmons Bank Big Bass Bonanza Rescheduled for October
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20th Anniversary Celebration Planned for Power-Pole
In honor of two decades of Power-Pole Shallow Water Anchors, JL Marine Systems is throwing a party during this year’s ICAST in Orlando, Fla. and attendees, members of the media and exhibitors are invited.
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Mustang Survival Merger
North American brand known for innovative solutions for the most demanding marine environments, is excited to announce its merger with California based WING Group, a leading manufacturer of inflatable sponsons, small combat craft, whitewater rafting solutions, life rafts, and marine doors and windows.
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New line of rooftop fishing rod carriers are game changers for tackle transport
For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing market, with three all-new rooftop fishing rod holders.
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Wheeler Continues Roll
MLF pro Jacob Wheeler sits in familiar territory after today's Shotgun Round 2 at Lake Winnebago - atop SCORETRACKER® for Group B at Bass Pro Tour Evinrude Stage Eight
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Z-MAN: Taking a Giant TRD
If Paul Bunyan Needed a Ned Rig . . . Z-Man® power-finesse system marries new Giant TRD™ with Mag ShroomZ™ jigheads
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