Industry Press Releases

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  • Tough to beat a SteelShad™ bladebait

    Tough to beat a SteelShad™ bladebait

    Whether jigged though the ice, casted or trolled, these hard-working lures can be used to target everything from walleye, bass, pike, perch, crappie and trout in freshwater, to fiercesome predators like snook, stripers, jacks and blues on the salty side.

  • Magic for Largemouths, Smallmouths, Redfish and More

    Magic for Largemouths, Smallmouths, Redfish and More

    Original, transformational ChatterBlade® and a precision-balanced Eye Strike Fishing® jighead—have merged

  • Dual Flotation PFD from Mustang Survival

    Dual Flotation PFD from Mustang Survival

    You already choose your own adventures. Now, choose your own buoyancy in the Khimera™.

  • MLF Redcrest Expo Cancelled

    MLF Redcrest Expo Cancelled

    Major League Fishing (MLF) announced today that the REDCREST 2021 Outdoor Sports Expo, scheduled to be held Feb. 26-28, 2021 in Tulsa, Oklahoma, has been cancelled.

  • Outboard Maintenance Certification College

    Outboard Maintenance Certification College

    Technical College work with Yamaha outboards to get hands-on training through Yamaha's Maintenance Certification Program.

  • Comfortable seats for fishing and boating

    Comfortable seats for fishing and boating

    One thing that makes Millennium Outdoors tree stands so popular is how comfortable their seats are

  • Spring Lock Spinner from Gamakatsu

    Spring Lock Spinner from Gamakatsu

    Gamakatsu built a better mousetrap when they designed the all-new bait lock spring and made it fish even better by adding to the system with lockjaw-defying features.

  • Fall Fishing on an Epic Scale

    Fall Fishing on an Epic Scale

    Whether you mine the Northeast for stripers, tuna, blues, sea bass and blackfish or hit the southern coast for redfish, snook, sea trout and flounder, the next several weeks will see some wild action on the inshore scene. Are you ready?

  • LIVE Coverage of 2021 Bassmaster Elite and Classic on FOX

    LIVE Coverage of 2021 Bassmaster Elite and Classic on FOX

    For the first time in history, all nine Bassmaster Elite events, as well as the Bassmaster Classic presented will feature live television coverage

  • Ned Rig's Magic Mushroom

    Ned Rig's Magic Mushroom

    Sometimes, getting bit means taking your Ned Rig for a walk in the woods. A traditional exposed-hook mushroom jig excels where little to no cover carpets the lake floor. Yet it’s often in those underwater jungles—grass, brush, rock and boat docks—where bass like to live and lash out at unsuspecting prey. To traverse snag-filled terrain in style, Z-Man designed the definitive weedless Ned Rig tool, the NedlockZ™ EWG Jighead.

  • Welcome to Fall

    Welcome to Fall

    As temperatures continue to drop, the fish in your favorite honey hole are dramatically increasing their feeding activity, adding the bulk necessary to outlast the even colder weather ahead.

  • Fleeing Shrimp Matches the Real Thing

    Fleeing Shrimp Matches the Real Thing

    Live shrimp are a mainstay of light-tackle anglers targeting a wide variety of predators; same goes for ground fish and cut shrimp.

  • Are Bananas Actually Bad Luck?

    Are Bananas Actually Bad Luck?

    Are Bananas Bad Luck on a Fishing Trip? Fact or Fiction?

  • Never Slip Outdoors Gloves from Gorilla Grip

    Never Slip Outdoors Gloves from Gorilla Grip

    Gorilla Grip gloves protect hard-working hands in the outdoors, and each glove provides the never slip grip users trust. Gorilla Grip technology grips in dry, wet and even oily conditions, making them perfect for demanding outdoor use.

  • Conservation Net from Frabill

    Conservation Net from Frabill

    Frabill led the industry 10 years ago when they introduced an entire family of nets dedicated to safe fish handling and effective catch and release.

  • Buck-Shot® Rattle Spoon From Northland Fishing Tackle’s

    Buck-Shot® Rattle Spoon From Northland Fishing Tackle’s

    There are lures that leave lasting impressions on fishing. And then there are transformative lures that forever change the sport. In ice fishing, Northland Fishing Tackle’s trendsetting Buck-Shot Rattle Spoon is the latter.

  • Jimmy Houston travels the country

    Jimmy Houston travels the country

    Join National Freshwater Fishing and Professional Bass Fishing Hall of Famer Jimmy Houston as he travels the country searching for the biggest fish around on Jimmy Houston Outdoors on World Fishing Network on Thursday at 8:30 p.m. ET.

  • Dream Day With Elites

    Dream Day With Elites

    Twelve outstanding high school anglers lived a dream today by competing in the Academy Sports + Outdoors Bassmaster High School All-American Bass Tournament, held during the Toyota Bassmaster Texas Fest benefiting Texas Parks and Wildlife Department.

  • XL Ice Combo Case

    XL Ice Combo Case

    Now, Frabill makes it easy to store, transport and protect a full quiver of rods with the introduction of the XL Ice Rod Combo Case.

  • Tournament of Champions crown is up for grabs

    Tournament of Champions crown is up for grabs

    Elite qualifying kayak anglers converge