Jobu
Outdoors has rebranded and repackaged the Attraxx
soft baits containing the Sci-X feeding stimulant.
After acquiring the two brands earlier this year, the Denver,
Colorado, company has revamped the Attraxx website,
introduced new logos, upgraded packaging and introduced more effective
messaging through a social media presence and educational support materials.
New and improved saltwater and freshwater baits will be released
in the spring of 2013 containing higher concentrations of the chemical
compounds found in the patented formulas, improving on what were very effective
soft baits.
Attraxx is
a specially designed composite material that is not afflicted by the same
weaknesses as other soft baits. It does not dry out because it is treated
inside and out. Instead of getting weaker when it leaves the bag it starts
working when it hits the water.
More importantly, the Attraxx
composite performs one very special function beyond that of a standard soft
bait. It is engineered to act as a high-tech continual release delivery system
for the Sci-X.
Doug Long, founder of Jobu Outdoors
says that Sci-X is the most powerful feeding
stimulant introduced to the world of fishing. “It’s a bold claim that we do not
take lightly,” said Long. “But we know it’s accurate because we have the
scientific results of decades of research and testing to back it up.”
Not one to leave the proof strictly in the hands of science,
Long added: “We may hang our hat on science, but we earn our keep on the water
where results confirm it.”
Sci-X
is the result of an investment of millions of dollars and decades of research
and testing at the Louisiana State University (LSU) by Dr John Caprio, one of the world’s leading experts in fish behaviour relating to chemosensory neurobiology.
Integral to the development of Sci-X
is the science of chemosensory stimulation, which is also one of the
cornerstones to understanding how fish taste food. They process water soluble
chemicals through their sense of taste and smell and are highly sensitive to
specific combinations of these compounds.
Not only did the research provide an insight as to which
compounds the fish are attracted, but also to which compounds they are averse. Sci-X contains only those that are scientifically proven to
produce the most aggressive feeding response in fish.
Attraxx with
Sci-X is set to be available as a premium product at
select retailers throughout the US for a MRSP of $7.99.
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