A key element of the radio show is its format, which appeals to the whole spectrum of outdoors enthusiasts. Show hosts Keith Lebowitz and Tony Casillas interview a variety of celebrities to discuss all facets of outdoor activities – like NHL great Marty Turco and his passion for the outdoors. FLW Outdoors radio also offers coverage of FLW Outdoors fishing tournaments, interviews with respected pro anglers and an ask-the-pro segment during which listeners can call in and have their questions answered by fishing experts.
“Sponsoring the radio show is another way for us to show our support of FLW Outdoors and all the wonderful things it has done for professional fishing,” said Tracy Curtis, customer marketing manager for Castrol. “It also gives us the opportunity to reach additional outdoors enthusiasts among the millions of anglers in the United States.”
As part of its sponsorship program, Castrol also sponsors a team of anglers that compete on the Wal-Mart FLW Tour: David Dudley of Manteo, N.C.; Bobby Curtis of Siloam Springs, Ark.; Darrel Robertson of Jay, Okla.; Mike Surman of Boca Raton, Fla.; and Carl Svebek III, also of Siloam Springs. Robertson and Dudley are past winners of the lucrative Ranger M1 tournament, having taken home top prizes of $600,000 and $700,000 cash, respectively. Dudley also earned $500,000 cash at the 2003 Wal-Mart FLW Tour World Championship of Bass Fishing.
Castrol is a global leader in marketing premium automotive product brands such as Castrol SYNTEC, Castrol SYNTEC Blend, Castrol GTX, Castrol GTX High Mileage and Castrol Super Clean. Castrol North America markets its lubricants and services to lube operators, automotive service providers and select retailers in North America. Castrol, the automotive marketing and technology leader with more than 100 years experience, offers world-class retailer and installer support under one united global brand. Call (888) CASTROL or visit Castrolusa.com.
Wal-Mart and many of the world’s most respected companies support FLW Outdoors and its six tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.