August
18, 2014 -- Cousins Tackle Corp. has announced dramatic retail price
reductions across its full family of top quality, American-made fishing rods
designed and manufactured in the company’s state-of-the-art factory in
Huntington Beach, California. Effective
immediately, authorized Cousins dealers nationwide will be selling Cousins’
300-plus rod models at retail prices that are as much as 33-percent lower than
before.
Whether fishermen need an ultra light
trout stick, high-modulus bass rod, specialized Florida inshore rod, or a
powerful tool for beating bluefin and billfish, they can now find a finely
tuned, hand-built Cousins rod model that will fit their budget, as well as
their needs.
“It’s taken about 18 months, but we’re
now at the point where our factory is complete, we have sufficient inventory
and we’re ideally staffed with highly trained personnel,” said Cousins Tackle
CEO Bill Buchanan. “Our blank building
and rod finishing processes are operating at peak efficiency, and this has
allowed us reduce our prices for customers.
We have always prided ourselves on beating ‘high-end’ imported fishing
rods in every quality detail — from our blanks and components to the
handcrafted care we put into each rod.
Now, we can flat-out beat them on price, as well,” added Buchanan.
Cousins is discounting every rod family its line, including the recently
introduced, affordably priced Raze Rod series for trout, bass, steelhead,
salmon, surf fishing and inshore. These
rods will now retail for MAP (Minimum Advertised Prices) as low as $109. Cousins’ extensive family of IM-8 Graphite
bass rods includes models for every style of fishing, with new MAP prices
starting at $148 (previously $215). The Gregg Silks Signature Series of big
bass specialty rods will now begin at under $190 MAP (previously $275).
The company’s premium XF Series Inshore
rods will also sell for reduced MAP prices beginning at $220 (previously
$330). Cousins’ just launched Classic
Fiberglass Saltwater Rod Series will now carry MAP pricing starting at $167,
instead of the previous $250.
Cousins Florida A1A Series of Graphite
Saltwater Rods, specially designed for Florida inshore anglers with help from
snook expert and fishing legend Dave Justice, will now be offered at MAP
pricing starting at $134 (previously $200).
These are just selected examples of
price reductions that Cousins has made from the top to the bottom of its
line. “We haven’t changed anything about
our products except the price tag — every Cousins rod begins with a blank
crafted in our own factory and finished with the finest components. Our dealers are very excited about this
development as well, and are looking forward to getting Cousins rods into the
hands of more customers with the help of our more affordable pricing,” said
Buchanan.
For more information about new prices
for Cousins rods, or to learn more about the entire line of new, affordably
priced Cousins fishing rods for freshwater, inshore, bay and offshore fishing,
contact Cousins Fishing Tackle headquarters at (714) 893-0423 or visit www.cousinstackle.com.
About Cousins
Tackle Corporation
Cousins Tackle Corporation is run by
real-life cousins and fishing industry legends Bill Buchanan and Wade
Cunningham, who together helped create iconic brands including Sage, Seeker,
Fenwick, Sevenstrand, Berkeley, Spiderwire, Stren, Abu Garcia, Abel and
Shikari. Cousins manufactures a full
line of premium quality rods for most styles of fresh and saltwater fishing, as
well as a selection of proven trolling lures and skirts, all in its Huntington
Beach, California facility. American
made Cousins products are available nationwide through select independent
fishing tackle retailers.
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