BIRMINGHAM, Ala. - B.A.S.S., the
worldwide authority on bass fishing, announced today that Diet Mountain Dew®
signed on for a year-long sponsorship of all B.A.S.S. tournament circuits,
including the 2013 Bassmaster Elite Series, the 2013 Bassmaster Opens Series, the
2013 B.A.S.S. Nation events and the 2013 Bassmaster College Series.
"Diet Mountain Dew is a tremendously successful brand, and we are excited
about the unique and authentic ways we will connect it with fans of
fishing," said Bruce Akin, CEO, B.A.S.S. "B.A.S.S. has assembled a
team of sponsors that are leaders in their industries, both within the
sportfishing arena and beyond it. Diet Mountain Dew has a history with the
sport, and we are thrilled to have them in the B.A.S.S. family."
The sponsorship extends full rights of the B.A.S.S. brand in national and local
retail marketing, including all Bassmaster events, to Diet Mountain Dew.
Additionally, Elite Series standout Gerald Swindle of Warrior, Ala., a former
Toyota Bassmaster Angler of the Year, will join the Diet Mountain Dew roster of
athletes.
"We are excited to partner with B.A.S.S., the leading authority on bass
fishing," said Greg Lyons, VP, Mountain Dew. "Diet Mountain Dew has a
rich history in outdoor sports, including bass fishing, and we are looking
forward to hooking up with B.A.S.S. and Gerald Swindle to get Diet Mountain Dew
in the hands of our fans."
The sponsorship also includes advertising exposure across B.A.S.S.'s multimedia
platforms, including its industry-leading magazines, Bassmaster and B.A.S.S.
Times, The Bassmasters TV show on ESPN2, the heavily
trafficked Bassmaster.com website and B.A.S.S.'s social media channels.
About Diet Mountain Dew
"Yeah, it tastes that good." Diet Mountain Dew offers consumers the
one-of-a-kind citrus taste of Mountain Dew without all the calories. In
addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW
product line includes Mountain Dew Code Red®, Mountain Dew Livewire®, Mountain
Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more
information, check out www.mountaindew.com
or www.facebook.com/dietdew or on
twitter @mtn_dew.
About B.A.S.S.
For more than 40 years, B.A.S.S. has served as the authority on bass fishing.
The organization advances the sport through advocacy, outreach and an expansive
tournament structure while connecting directly with the passionate community of
bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to
serve all fishing fans. Through its industry-leading publications - Bassmaster
Magazine and B.A.S.S. Times - comprehensive website Bassmaster.com and ESPN2
and Outdoor Channel television programming, Bassmaster provides rich,
leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro
Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S.
Nation events and the ultimate celebration of competitive fishing, the
Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and
remains focused on issues related to conservation and water access. The
organization is headquartered in Birmingham, Ala.
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