Distributive Power

Connect-Ease® Champions Distributors Driving Growth

Demand is growing for the company’s unique plug & play power rigging solutions designed specifically for today’s sophisticated fishing/marine electronics, trolling motors, and lithium batteries

PRIOR LAKE, MN  - Connect-Ease® founder, Cal Munkvold, says the company’s mission hasn’t changed over the past decade.

“We started with the goal of creating boat rigging products that would remove frustration from the equation, while providing the very best in materials, parts, and components—and excellent customer service. That is still our mission,” says Munkvold.

Munkvold admits it was a long journey to the point the company is at today, convincing boaters and anglers of a better way to rig their boats—one that would allow “more time fishing, less time rigging.” 

Thus, he nods his cap to longtime distributor partner, Northern Wholesale Supply, for standing by Connect-Ease, and introducing their vast dealer customer-base to Connect-Ease products.

“Northern Wholesale is our favorite regional vendor for the northland. They’ve been an invaluable partner for the past eight years, placing our products next to the big, recognizable marine electronics names as problem-solving marine accessories that dealers need to know about. This has been critical to our growth. We just had a great experience at the Northern Wholesale Show in Red Wing, MN, on September 18th. There’s been great acceptance and customers like our products and what we’re doing.”

Munkvold also points to other distributors who have helped him grow, including SeaWide Distribution—the largest distribution network in the marine aftermarket—and CWR Wholesale Distribution—a large entity known for its global marine product drop-shipping. 

“Both are wonderful distributors, easy to work with, helpful, and do a lot of product promotion. I highly recommend both,” adds Munkvold.

Along the way, Munkvold says he’s learned a lot from all of these distributors and has, in turn, invested more time, effort, and money into everything from the brand’s R&D to marketing to help his partners provide customers unique, recognizable, problem-solving products.

“We’ve become known for our quality. In fact, we’ve only had one warranty issue in the past ten years,” notes Munkvold. “Everywhere in the chain—from distributor to dealer to customer—we’re trying really hard to provide the best support we possibly can.”

The marine electronics, fishing, and greater RV markets are paying close attention to Connect-Ease, evident in the company’s recent “Best of Category” win in Non-Motorized Boating Accessories at the ICAST 2024 show in Orlando, Florida, for their YAK-EASE™ Power Pak Pro design, conceived to make rigging fishing kayaks easy, quick, and reliable. The company also attended the 2024 BASSMASTER Classic, continues visibility at other key tournaments as support, and tradeshows in RV/shooting sports/off grid vertical markets.

And that’s only the tip of the iceberg for Connect-Ease outdoor power rigging systems. To learn more about the company’s products, visit www.connect-ease.com.