Luverne, AL - BRP's Evinrude outboard engines, the charter brand in
high-performance outboard motors for fishermen, will position itself through
June 2013 as the title partner of a four-hour block of independently produced
fishing shows on the Pursuit Channel. "Evinrude Full-Throttle
Fishing" (Saturdays, 8-12 a.m. EST) will feature:
The Scott Martin Challenge (Q1), IFA Redfish Tour (Q2), Bob Redfern's
Outdoor Magazine, Hank Parker's Outdoor Magazine, North American Fishing Club,
Cabela's Fisherman's Handbook, Fishing Texas, Anglin'
Edge and Midwest Outdoors.
Rusty Faulk, CEO of Pursuit Channel, believes that partnerships like Evinrude
Full-Throttle Fishing represent lodestones in the recruitment of the next
generation of sportsmen. "Outdoor television networks cannot exist as
best-buy recruiting and entertainment tools without levels of investment from
leading endemic brands," he said. "And what an honor it is to bring a
top-end collection of fishing shows to a national audience through an
association with Evinrude outboard motors."
The inspiration for the world's first outboard motor struck Ole Evinrude, a
young machinist and keen student of the world's first combustion engines, in
the early 1900s as an epiphany while rowing a wooden boat across Okauchee Lake, Wisconsin to fetch a dish of ice cream for
his fianc
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