Extreme Balsa Fishing

From banging your lures off rocks all day long to catching one toothy critter after another, there are some waters where you need a lure that’s tougher than tough.

The Rapala BX Series is that lure. Combining the incredibly responsive action of balsa with a copolymer shell for unbeatable toughness, the BX delivers when others wilt under extreme conditions. With its armor coating, it can take one crunching bite after another and just keep on catching, cast after cast after cast.

Within the legendary Rapala tradition, the BX’s balsa core attracts fish with deadly effectiveness – it’s the wobble that fish of all species just can’t resist. Fusing balsa with its protective shell allows the BX to be offered in a wide arrange of presentations that let anglers precisely match their lure to local baitfish.

For those new to the BX Series, start with the BX Brat. It’s modified, flat-side, “V”-cut belly design has proven to be a go-to lure among pro anglers looking for a knock-out for the win.

So when the fishing gets tough, turn to the toughest Rapala ever built -- the BX Series.