LOS ANGELES, CA- Fishhound.com, the outdoor industry's largest
word-of-mouth marketing platform, announced today its acquisition of Lucky
Tackle Box (www.luckytacklebox.com),
a popular subscription service that introduces new lures, baits and terminal
tackle to thousands of anglers every month.
Britni Perry, who will remain in her current role as
General Manager of Lucky Tackle Box, is looking forward to introducing the
service to Fishhound's existing membership and
Facebook fan base. "This is an exciting opportunity for both our company
and the brands we work with," said Perry. "Fishhound's
acquisition of Lucky Tackle Box will give us a significant advantage over
competitors like Mystery Tackle Box and Tackle Grab in that we can now promote
the brands we partner with to an additional half million Fishhound
members. So, if a company can partner with only one box program, it's pretty
obvious as to who will give their brand the most exposure."
According to Fishhound's Vice President Operations,
Rick Patri, box-of-the-month subscriptions such as
those offered by Lucky Tackle Box, make it easy for anglers to receive and try
out new tackle. "You simply sign up, and each month a box containing a
random assortment of tackle is delivered to your door," noted Patri. "It's a great, cost-effective way for fishing
enthusiasts to try new offerings. And, for participating brands, it offers some
promotional value because it puts their products in the hands of potential
customers."
While the acquisition of Lucky Tackle Box complements Fishhound's
core business model, Patri is quick to point out the
significant differences between the promotional value of Lucky Tackle Box and
the marketing capabilities of Fishhound. "Think
of Lucky Tackle Box as an 'entry-level' promotional opportunity for
brands," said Patri. "The promotional value
is based strictly on the number of units that are distributed through the
program. It provides value, although not on the same scale as the Fishhound platform, which leverages the viral nature of
social media and the power of word-of-mouth marketing to educate anglers and
influence their buying decisions on a much wider basis."
Patri sees Lucky Tackle Box as a great option for
brands that want to do some basic market seeding until they're ready to
graduate to a socially influenced, multi-channel marketing program like Fishhound that generates more significant brand awareness
and increases revenue.
For more information on Fishhound, visit www.fishhound.com. To register for free as
a fishhound.com user, visit: www.fishhound.com/registration/free/membership.
About Fishhound
Fishhound is the outdoor industry's largest
word-of-mouth marketing platform designed to educate outdoor enthusiasts and
influence their buying decisions. Fishhound leverages
the viral nature of social media and the changes in today's consumer buying
patterns to deliver consumers the information & research they're looking
for prior to making a purchase. Fishhound is Yelp,
for the outdoor industry.
Sign up for free at http://www.fishhound.com/registration.
About Lucky Tackle Box
Lucky Tackle Box is a subscription-based service that introduces anglers to new
lures, baits & terminal tackle every month. It's a box of the month club
that delivers fishing tackle to your door each month. For a subscription fee of
$15/month, subscribers will receive a box jam-packed full of fishing tackle
who's MSRP will exceed $25. Can you say deal! And unlike the other guys, Lucky
Tackle Box will never send you a sample pack. There's always free shipping and
you can try it risk-free today for just $5 when you use code SAVE10 at
checkout. Sign up for today at http://www.luckytacklebox.com.
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Media Contact:
Marc Malkin
Tel: (704) 999-3792
E-mail: malkinm@bellsouth.net
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