MINNEAPOLIS (Jan. 15, 2004) — FLW Outdoors announced today that Oh Boy! Oberto Beef Jerky, maker of America’s No. 1 favorite jerky, is the newest member of its sponsorship team. The meat-snack maker will be the Wal-Mart FLW Tour’s official beef-jerky sponsor. Oberto has been making high-quality meat snacks for more than 85 years and will join a long list of companies who sponsor FLW Outdoors, the world’s leading marketer of competitive fishing.

“Have Fun!” – the company slogan for more than 50 years – personifies the experience people have while they enjoy America’s No. 1 favorite jerky. Through its sponsorship, Oh Boy! Oberto will have the opportunity to connect with more than 52 million anglers in the United States. The easy-to-pack snacks are perfect for people with on-the-go lifestyles and families who head outdoors to enjoy America’s waters.

In 2004, Oh Boy! Oberto will sponsor all of FLW Outdoors’ tournament trails, which include the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend walleye anglers.

“We are looking forward to our partnership with FLW Outdoors and expanding our involvement in professional fishing,” said Mick Tyler, vice president of marketing for Oh Boy! Oberto. “The Wal-Mart FLW Tour Family Fun Zone offers Oh Boy! Oberto a perfect venue to reach a large, loyal audience that includes anglers, their families and fans.”

During the season, a NASCAR-style Ranger boat that prominently displays the Oh Boy! Oberto logo will be used during the final two days of FLW Tour competition. Through its sponsorship, Oh Boy! Oberto will also be able to use the “Proud Sponsor of FLW Outdoors” logo on its packaging. Additionally, Oh Boy! Oberto will have a presence at the Family Fun Zone, offering fans samplings of its latest products.

Bill Petrowiak, vice president of marketing and communications for FLW Outdoors, said: “FLW Outdoors’ goal is to put an emphasis on family and bring in sponsors who are in line with our goal of promoting quality products to hardworking families. Fishing is about bringing families closer together while enjoying the outdoors. We are proud to announce Oh Boy! Oberto as our newest sponsor and look forward to working with them in the years ahead.”

Oh Boy! Oberto Beef Jerky is manufactured by Oberto Sausage Company in Kent, Wash. For more information about Oh Boy! Oberto, visit www.ohboyoberto.com or call (877) 453-7591. 

FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart serves as the title sponsor of FLW Outdoors as it has since 1997. For a complete list of FLW Outdoors sponsors and more information about them, please visit FLWOutdoors.com’s sponsor page. For more information about FLW Outdoors, visit FLWOutdoors.com or call (270) 252-1000.