MINNEAPOLIS (Feb. 4, 2004) — As professional tournament fishing continues to grow both in popularity and payouts, FLW Outdoors has kept up with demand through the help of its many prestigious sponsors. Year after year, returning sponsors – including original FLW Tour sponsors Wal-Mart, Chevy Trucks, Land O’Lakes and Evinrude Outboard Engines, along with a growing list of new sponsors – have helped to make professional fishing a heavy hitter in the sports-marketing industry.

For the 2004 season, FLW Outdoors’ sponsorship team will be at its peak and include ACT II, Banana Boat, BFGoodrich Tires, Castrol, Champion Boats, Chevy Trucks, Crestliner, Eagle Claw, Energizer, EverStart Batteries, Evinrude Outboard Engines, Field & Stream Magazine, Frito Lay, Fujifilm, Garmin, International Delight, Kellogg’s, Kinami Baits, Land O’Lakes, Lawry’s, Lund, Minn Kota, Oberto Beef Jerky, Ozark Trail, Pedigree, Plano Tackle Systems, Poulan, Pure Fishing, Ranger, Schick, 7 UP Bottling, Shop-Vac, Skippy Peanut Butter, Snickers, Solar Bat Sunglasses, Stratos, Tyson Foods, U.S. Bank, Weed Eater, Yamaha Outboard Engines, Wal-Mart and Wave Industries.

“With world-renowned companies as our sponsors, FLW Outdoors has created the ability to market to the more than 52 million anglers and their families in a way that has never been done before,” said Irwin Jacobs, chairman of FLW Outdoors. “Sponsors of FLW Outdoors bring added value to our company, and, in turn, they see the value we have to offer them. FLW Outdoors provides opportunities for sponsors to market to an enormous and powerful consumer group. We are proud of what we have accomplished, that we continue to grow and are able to bring the biggest and best professional fishing tournaments to the anglers, their families, friends and fans. All of which has been, and will continue to be, made possible through the support of our sponsors.”

All sponsors participate in the Family Fun Zone, a free event open to the public that is held at each Wal-Mart FLW Tour event. The Family Fun Zone features interactive games and product displays for family members of all ages to enjoy.

FLW Outdoors features its sponsors in a variety of media formats – most notably the “FLW Outdoors” television program on the Outdoor Life Network, which is broadcast to 65 million subscribers. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine, on FLW Outdoors radio and at FLWOutdoors.com. Further publicity opportunities include sponsor-specific product displays in the Family Fun Zone, signage at tournaments and angler-award programs as well as other promotional and public-relations materials.

Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors is the world’s leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers.

For more information about FLW Outdoors, browse the organization’s Web site at FLWOutdoors.com or call (270) 252-1000.