MINNEAPOLIS - FLW announced Monday that Rayovac, a worldwide leader in battery power and
innovation, will return as a sponsor in 2013 and remain the official dry cell
battery of the world's largest tournament fishing organization. Financial terms
of the deal were not released.
Rayovac will continue to receive exposure across all
of FLW's platforms, including its tournaments and Expos, multiple websites, FLW
Bass Fishing magazine and the "FLW" television show on NBC Sports
Network. "FLW" is broadcast Sundays in high-definition (HD) to more
than 559 million households worldwide, making it the most widely distributed
weekly outdoors-sports television show in the world.
Jason Christie of Park Hill, Okla., will again represent Rayovac
throughout the 2013 season. A former junior high basketball coach, Christie has
transformed into one of the most successful anglers in the sport today by
qualifying for four straight Forrest Wood Cups and accumulating nearly $650,000
in winnings in just five years as a professional with FLW.
ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing
unparalleled fishing resources and entertainment to our sponsors, fans and host
communities. FLW is offering anglers of all skill levels the opportunity to
compete for millions in prize money nationwide in 2013 over the course of 231
tournaments across five tournament circuits, four of which provide an avenue to
the sport's richest payday and most coveted championship trophy - the Forrest
Wood Cup. FLW is committed to providing a lifestyle experience that is the
"Best in Fishing, On and Off the Water," through a variety of
platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For
more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or
FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest
and YouTube.
ABOUT RAYOVAC
Rayovac is a worldwide leader in battery power and
innovation. Backed by a long history of bringing the latest innovations to the
marketplace, Rayovac offers a full range of
high-performance batteries to meet the power needs of today's consumers. From
long-lasting alkaline batteries to advanced green rechargeable technology to
the world's top-selling, longest lasting mercury-free hearing aid battery, Rayovac's state-of-the-art products offer more power for
the money. The company also manufactures a wide selection of high-quality
flashlights. For more information, visit www.rayovac.com.
ABOUT SPECTRUM BRANDS HOLDINGS, INC.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global
and diversified consumer products company and a leading supplier of batteries,
shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn & garden and home pest control
products, personal insect repellents and portable lighting. Helping to meet the
needs of consumers worldwide, the company offers a broad portfolio of
market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®,
George Foreman®, Black & Decker®, Toastmaster®, Farberware®,
Tetra®, Marineland®, Nature's Miracle®, Dingo®,
8-in-1®, FURminator®, Littermaid®,
Spectracide®, Cutter®, Repel®, Hot Shot® and Black
Flag®. Spectrum Brands Holdings' products are sold by the world's top 25
retailers and are available in more than one million stores in approximately
140 countries. Spectrum Brands Holdings generated net sales of approximately
$3.25 billion in fiscal 2012. For more information, visit http://www.spectrumbrands.com.
www.FLWOutdoors.com
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