MINNEAPOLIS (Nov. 29, 2012) - FLW, the
world's largest tournament fishing organization, has announced a multi-year
sponsorship renewal with BRP. BRP, a world leader in the outboard engine
market, will feature the Evinrude brand throughout the agreement. Financial
terms of the deal were not disclosed.
Evinrude will receive exposure across all of FLW's platforms, including its
tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the
"FLW" television show on NBC Sports Network. "FLW" is
broadcast Sundays in high-definition (HD) to more than 559 million households
worldwide, making it the most widely distributed weekly outdoors-sports
television show in the world.
"FLW is extremely pleased to announce our continued partnership with
BRP," said Trish Blake, President of FLW Marketing Division. "The
relationship reinforces the commitment both companies have to growing the sport
of professional bass fishing. Our tournaments offer the perfect showcase to
display the efficient, reliable Evinrude E-TEC motors that BRP is known for -
motors that FLW Tour pros depend on day after day."
Since 1907, the Evinrude brand has produced reliable, durable and environmentally
friendly outboard motors used by anglers around the world. BRP's Evinrude E-TEC
outboard motor offers boaters clean, quiet power and performance that is
unrivaled in the industry.
ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing
unparalleled fishing resources and entertainment to our sponsors, fans and host
communities. FLW is offering anglers of all skill levels the opportunity to
compete for millions in prize money nationwide in 2013 over the course of 231 tournaments
across five tournament circuits, four of which provide an avenue to the sport's
richest payday and most coveted championship trophy - the Forrest Wood Cup. FLW
is committed to providing a lifestyle experience that is the "Best in
Fishing, On and Off the Water," through a variety of platforms including
tournaments, outdoor expos and FLW Fantasy Fishing. For more information about
FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and
look for FLW on Twitter, Facebook, Pinterest and
YouTube.
ABOUT BRP
Bombardier Recreational Products Inc. (BRP), a privately held company, is a
world leader in the design, development, manufacturing, distribution and
marketing of motorized recreational vehicles. Its portfolio of brands and
products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Evinrude
and Johnson outboard engines, Can?Am all?terrain and side?by?side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. For more information, visit www.brp.com.
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