Media
contacts:
John Mazurkiewicz/Catalyst Marketing –
574/289-1331 – jpmazurk@ameritech.net
Bruce Holt/G.Loomis – 800/662-8818, ext. 231
– holt@gloomis.com
WOODLAND,
Washington USA – Special
2014 Introduction – Available Feb. 21, 2014 --By being one of the first rod manufacturers
to use higher modulus graphite and higher tensile strength in blank design, the
IMX bass rods put G.Loomis on the map among bass anglers back in 1985. What
this meant to anglers were rods noticeably lighter, more sensitive and much stronger
than early graphite rods. Now with new IMX graphite technology and new concepts
in rod design available, G.Loomis introduces a complete new line-up of IMX bass
rods – 34 models each in the right action and power for every bass fishing
technique. The rods are being introduced
to bass anglers this coming weekend – Friday Feb. 21 through Sunday, Feb. 23 –
at the Bassmaster Classic Outdoor Expo in Birmingham, Ala., and will also be
available from select tackle dealers starting Friday.
Offered in ‘Jig & Worm’ casting and spinning rods, ‘Mag
Bass’ casting rods, Carolina rig, Flip/Punch technique, swimbait, umbrella rig,
spinnerbait, topwater and jerkbait casting rods, plus spinning models for DropShot
and ShakyHead use, the IMX bass rods “provide a new level in weight reduction,
sensitivity and strength so more bass anglers can enjoy the G.Loomis experience,”
said Bruce Holt with G.Loomis’ product development team.
“We use precision tapered mandrels to finely tune the
actions for specific bass fishing techniques. We’re able to make the blanks as
much as 15-percent lighter than our previous IMX,” Holt said. “Plus bass
anglers – and that includes many of us here at G.Loomis – will really enjoy the
added comfort and control, along with the skinny grip rear cork that note only
gives these rods a unique look, but also helps reduce weight.
G.Loomis finishes the IMX bass rods with Fuji K-Frame
running guides to help prevent line wrap. Holt also points out the guide train
spacing and guide size not only reduces the rod’s weight, but also improves
overall balance.
The
new IMX series – all one-piece - includes nine ‘jig & worm’ casting rods (6’8”
– 7’1” – 7’5” lengths), and four ‘jig & worm’ spinning rods (6’8” and 7’1”
lengths); three ‘Mag Bass’ casting rods in 6’6” and 7’ lengths; a 7’3” Carolina
rig casting rod; four Flip/Punch casting and four swimbait casting rods in 7’6”
and 7’11” lengths; two 7’7” umbrella rig casting rods for use with up to
80-pound test PowerPro braid; two 6’9” spinnerbait casting rods; 6’8” topwater
and 6’9” jerkbait casting rods; along with two DropShot and one ShakyHead
spinning rods in 6’10” lengths.
No
matter the lures used and the techniques needed to entice a bass to bite, “we
have it pretty well covered with the new IMX rods,” said Holt.
As with all G.Loomis rods, the IMX
Series is manufactured in the USA. For more information on the new IMX bass rods,
visit gloomis.com, call 800/GLoomis, or stop by your nearest G.Loomis tackle
dealer.
###
Suggested retail: from
$295 to $315
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