Last month, Hawaiian Punch announced its partnership with FLW Outdoors, the world’s leading marketer of competitive fishing. Through the partnership, Pearson will compete along various FLW Outdoors tournament trails from a Hawaiian Punch-branded Ranger boat.
Hawaiian Punch joined the FLW Outdoors sponsorship team on Nov. 9 and will market itself in the upcoming tournament season to the nation’s fishing enthusiasts who are known for their loyalty to FLW Outdoors sponsor products.
Pearson, an Oak Hill, Va., native and FLW Outdoors tournament competitor since 1998, will participate on the Wal-Mart FLW Tour and in the EverStart Series Eastern Division. Pearson has been fishing for more than 30 years and remains actively involved in his community, introducing the next generation of anglers to the sport he loves.
“Great sponsors like Hawaiian Punch allow anglers to make fishing a viable career,” Pearson said. “I am really looking forward to representing Hawaiian Punch both on the water and by interacting with fans at the Family Fun Zone.”
Hawaiian Punch is one of many top-shelf brands giving its support to the family-oriented sport of fishing, helping to catapult professional fishing into the American mainstream.
“We were extremely pleased with Robert’s dedication to the 7 UP team and to Wal-Mart customers,” said Derek Dodge, vice president of sales for national accounts at Cadbury Schweppes Americas Beverages. “We feel confident that he will introduce the same level of visibility to Hawaiian Punch and become actively involved along the FLW Outdoors tournament trails.”
The Hawaiian Punch brand will be visible on the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.
“We’re extremely excited that Hawaiian Punch has joined our sponsorship program. By utilizing a passionate angler such as Pearson, Hawaiian Punch will effectively communicate to the more than 52 million people who fish each year,” said Bill Petrowiak, vice president of marketing for FLW Outdoors.
Hawaiian Punch (hawaiianpunch.com) is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. In addition to Hawaiian Punch, CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, Stewart’s, Nantucket Nectars and other well-known consumer brands.
FLW Outdoors is the industry’s premier provider of sport-fishing tournaments, including the Wal-Mart FLW Tour, the world’s most lucrative bass-fishing circuit; the EverStart Series, known as the gateway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart FLW Walleye Tour, the world’s most lucrative walleye-fishing circuit; the Wal-Mart FLW Walleye League for weekend anglers; the Wal-Mart FLW Kingfish Tour, the world’s most lucrative kingfish series; and the Wal-Mart FLW Redfish Series.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com’s sponsor page.
For additional information on Cadbury Schweppes and its products, visit cadburyschweppes.com. For more information about FLW Outdoors, browse the organization’s Web site at FLWOutdoors.com or call (270) 252-1000.